Growth and diversification
Growth and diversification
Growth and diversification
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Strategies for growthConclusionsOpportunities for newspapers• Bright future for new newspapers in many markets– Move toward niche <strong>and</strong> specialist newspapers– Access to younger audiences• Need to convert youngsters to newspaper readershipfrom age of eleven.• Need to create multi-channel newspaper services:– Print <strong>and</strong> digital– Dynamic <strong>and</strong> static content– Print <strong>and</strong> online advertisingWWW.FUTUREOFTHENEWSPAPER.COM