Growth and diversification

Strategies for growthDriving valueSize doesn’t matter• There is no correlation between a media firm's size and its economicperformance;• A presence in different media does not drive better economicperformance;• Firms that were more focused only on media (with no interest inother activities) performed more strongly;• There was a positive correlation between internationalization andeconomic performance.Conclusion“While M&A deals may allow firms to satisfy stock-market requirementsand may create market power it seems that the hopes placed in thesesynergies are generally disappointing. The existence of economies of scaleand scope, or the ability of firms to implement them, has still to be proved.”“The view of analysts and executives that size matters is not validated by theWWW.FUTUREOFTHENEWSPAPER.COMempirical data within the study.”Source: University of Paris