Growth and diversification
Growth and diversification
Growth and diversification
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Changing media l<strong>and</strong>scapesImpact of the Internet on Classified• Online classified growingbetween 4% <strong>and</strong> 30% a year(from a low base).• Current estimates suggest lossof newspaper classified isbetween 2% <strong>and</strong> 6% a year.• Some publishers predictingtransfer of 50% of classified toonline (unlikely).LowPenetrationof digitalmediaNewbusinessmodelsContinueto buildprintMigrationunderwaySlowtransferHighValue ofclassifiedWWW.FUTUREOFTHENEWSPAPER.COM
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