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From the Project DirectorDear friends, we present to you a uniqueand special publication, CERSANEXMagazine, which is devoted to sanitaryware, ceramics and stone.We want to be surrounded by beautiful things inlife, especially in the interiors of our own homes,which we return to after the working day. Peoplework together to create beauty: artists anddesigners create projects, manufacturersand builders bring their ideas to life, and tradeexhibitions and specialist magazines help topromote dialogue between all the participantsin the process.CERSANEX Magazine is the only industry publicationabout sanitary ware, ceramics and stone forarchitects and designers.The first section of the magazine features exclusiveinterviews with leading European sanitaryware and ceramic manufacturers, who are developingcollections to premier at MosBuild 2013.For the ‘Awards’ section, we have selected themost interesting winners of the red dot designaward 2012 in the bathroom, spa, pool andkitchen category.Of great interest to readers will be the ‘DesignProject’ section, where different stylistic andfunctional interior solutions can be created independentlyfrom the recommended accessories.I hope that CERSANEX Magazine will becomea useful tool for your company and will contributeto the development of your business in Russiaand the CIS.Your opinion is very important to us,so please send your commentsand suggestions to:mbsite@ite-expo.ru34. 28.34.22.Sincerely, Ruzanna SarkisovaMosBuild Project Director2

36.71.Table of contentsInterview 6Maroccoin a Russian mansionSlava Valoven 12News 21Handmade 22TRENDS IN DESIGN 2768.45.Designers 28Valentino, Philippe Starck,Ross Lovegrove, Sergei Tchoban,Dima Loginov, Matteo Thun,Carlo Colombo, Maurizio PapiriTrends 38Innovations 48Awards 50Competitions 58DECORATION 59Anna Erman 60Lada Guseva& Anna Muravina 66German Enin 68Founder: ITE Group plc.Publisher: ITE GroupMosBuild Project Director: Ruzanna SARKISOVAEditor in Chief: Tatiana ONEGINAJournalists: Svetlana KOROLEVA, Stepan CHAUSHYANPhotographers: Sergey REYTOV, Sergey SAVELIEVDesign: Olesya CHISTIAKOVATranslation: Tim WOODHEADProofreader: Svetlana BYCHKOVAContact Details: ITE LLC Moscow129164 Moscow, Zubarev per., 15, p. 1Tel.: +7 (495) 935–73–50, 788–55–85Fax: +7 (495) 935–73–51Web-site: www.mosbuild.comFeedback & Advertising Enquiries: mbsite@ite-expo.ruDistribution: more than 350 000 industry professionals3

interviewBringing la dolce vita to RussiaMr. Armando Cafiero, General Director of Confindustria Ceramica, shares hisopinion of the Russian market with CERSANEX MagazineHow does Confindustria Ceramica supportItalian companies in Russia?Russia is a very important market for the Italianceramics sector. In this period we are experiencing adifficult time in the internal market, so we are lookingever more at every possibility for exporting. Our companiesreact very well to opportunities in the exportmarket and definitely Russia, in this sense, is one ofthe most interesting markets for our exports at thistime, and the interest is definitely growing.The growth of Italian exports to Russia in the first semesterof this year is in double figures, so it is veryimportant that the association works closely with ourmember companies in our efforts to ensure growth.MosBuild is certainly the most important trade showin the Russian market and we have been constantlyfollowing our companies and creating a commonstructure inside the trade show to allow them tohave a reference point, which is highly appreciated. Infact, at the last edition of MosBuild we were invitedby our members to increase our investment, which iswhat we did, giving more attention to the design ofour stand and improving the services that we offer toour members.The association also assists with collateral events,such as workshops and seminars, which are an importantaspect of our activity. It is very important forus that the Italian Trade Commission is undergoing asubstantial process of restructuring. We are confidentthat it is going in the right direction and we expectthat, as happened in the past, it will support our initiativesin the main markets for our exports, and Russiais definitely one of those.What kind of products are most in demand inRussia?I would say top-of-the-range products. The Russianmarket is a very demanding market, so the challengefor our companies is to provide the best of their series- which in many cases are provided specificallyfor this market - the products with the highest addedvalue, to demanding customers, and they are pursuingthis challenge with success.What is the perception of the Russian marketamong Italian ceramic tile manufacturers?Our view of the Russian market is that it is a growingmarket, a market where the characteristics of ‘Madein Italy’ – continuous innovation, attention to style,products which somehow incorporate the Italian wayof life – are highly appreciated by customers. Thereis also an important segment of the Russian marketthat views Italian products as luxury products. But Ithink, in addition to this, there are Russian customerswho see Italian products as incorporating Italian style,the Italian way of life, which is not necessarily aboutluxury, but more about good taste.Which I suppose extends from cooking to fashionand even to ceramics…Exactly. Cooking is one important part and also anappreciation of good wine.So do you think it is all of these componentsthat make Italian ceramic manufacturing unique?Yes, this is true when we are talking about exports. Butwe also have some other companies that have investedin the Russian market as a producer and have anextremely well-established and recognised operationthere. I think that they transmit to Russian customersthe same sense of style, but also attention to the clientin terms of services – and it is that combination whichmakes Italian products successful in the market.Does the association view MosBuild as a platformfor Italian companies to enter the Russian market?Absolutely, we have been in partnership with MosBuildfor many years. It has been a partnership full of dialogue,in the sense that we have always tried tostimulate growth in the service that exhibitors receive.Continuous improvement is what we expect from ourMosBuild partners and this is what we are receiving.6

interviewFaro collectionAlberto Magrans: Russia becoming a top priorityCERSANEX Magazine exclusive interview with Alberto Magrans Roca GroupSenior Managing Director, Central and North Europe Division8How important is the Russian and CIS marketfor Roca?For the Roca brand, Russia is becoming one ofthe top priorities, because obviously it is growing veryquickly, while other markets in Europe, which weretraditionally important markets, are either stagnatingor in crisis. In Russia, however, with the Roca brand,we are seeing very positive development. We keepgrowing as a result of the investment we made manyyears ago, but also because of our willingness tomaintain this level of investment and because we areprobably the most important international brand withlocal presence in Russia. We are a big family in Russia:more than 2500 employees and seven factories. Thisgives us a lot of muscle to develop our product positionsin the market.

interviewWhat percentage of your products is produced inRussia?It varies by brand. There are local brands likeAquaton, Santeri and Santek, which are 100% producedin Russia. Then, for instance, there is Laufen,which is all imported to Russia. It is all made inSwitzerland or Austria. For the Roca brand, we areprobably now at about 40% production in Russia and60% imported, mainly because of the cast iron andsteel bath tubs that are produced in Spain. The volumeof products produced in Russia is continuallyincreasing, because we keep investing in expandingour factories and in adding additional products,like the faucet assembly lines and the acquisition ofAquaton one year ago.How do Russian and European consumers differ?Do you manufacture any products specifically forRussia?Yes, we are now creating more and more productlines especially for the Russian market, because werecognise that the tastes of Russian consumers arerelatively different and, in some cases, very differentfrom other European markets. Our strength as abig group is in being able to customise, to adapt theglobal trends in design to local needs.What is Russian taste?In bathrooms it is quite different in the sense that thedesigns are much less minimalistic than in some countriesin Europe. And then the colours are different.Russian customers really appreciate variety in the choiceof colours, while in other European countries peoplejust want white. When you go into the details, you realiseit is much more than you would have expected.What products are most in demand in Russia?There is a lot of demand for the high-end ranges.Our Armani range, of course, is a niche product,so the numbers are not very big, but the interestgenerated is very strong and turnover is also good.Then, for instance, with Laufen, we’ve had phenomenalsuccess in the most expensive ranges – Il BagnoAlessi and Palomba Collection are the bestsellers inRussia. So this proves that when you have a reallystate-of-the-art product it needs to be at a reasonablyhigh price, and there is a very interesting marketin Russia for such products. In general, in Russia wesee a greater appreciation of the unusual and a willingnessto spend slightly more money on a bathroom.What new products are you presenting for2012-2013?We roll out all the new launches at MosBuild,which is becoming a very important fair, not onlyfor the Russian market, but also for the whole region.We are dedicating big resources to MosBuildand we are preparing important new productsacross all the brands present in Russia, which willbe presented at MosBuild for the internationalsand locals. Our Russian colleagues will present thePalomba Collection by Laufen at MosBuild 2013, togetherwith additions to existing collections.For Roca, we will present products focused in themid-segment that are well adjusted to Russian tastes.Our colleagues in the design department - we haveseveral design departments throughout the world -are increasingly integrating product briefings from thelocal team. As I have said, Russia is becoming moreand more important, so this means right from thebeginning Russian requirements are already integratedinto the finished product. So for Roca there will beimportant new products, completely new collections,in the mid-segment.As for Laufen, we will launch important new ranges,with an innovative, patented ceramic material developedby us. This is exclusive because it has beendeveloped internally, together with German universities.The material will allow us to produce pieces thatare up to 40% lighter, and it will also allow more extremedesigns and shapes, imitating materials likemetal. We are trying to bring a completely new lookto sanitary ware.How do your collaborations begin with leadingdesigners?Our desire is to always work with top internationaldesigners. We cooperate with very well-knowndesigners who we normally use for each collection.Sometimes we repeat and sometimes it is just oneproject, simply because we are constantly looking fornew ideas and this means there is a lot of rotation inthe designers we use. There are many famous namesbehind our designs, like David Chipperfield, StefanoGiovannoni, Andreas Dimitriadis and many more.Do you plan to present the Roca Armani collectionat MosBuild?Yes, it was already launched at MosBuild and the reactionwas very positive. We are making an impact on thisniche. The idea behind the Armani collection was to tryto create a very high-end range using the designs andconcepts of Mr Armani and the technology and capabilityin ceramics, in fact in all products, of Roca.What results do you hope to achieve by participatingin exhibitions?Exhibitions are a very important vehicle for maintainingcontact with existing customers, making contactwith new customers in new territories, and for explainingnew products to people.As for MosBuild, we are impressed with the evolutionof the show in recent years, because it keeps upgradingthe level and I think the organisational teamis doing a fantastic job in improving the show. OurRussian customers appreciate it being there, as Russiais such a big country it is good for them to be able togo to one place, spend a few days there and see allthe companies. That is why we are deploying big resourcesin MosBuild for all our brands, because it isbecoming a very important event for us.9

interviewGiven this, is the creation of a collectionbased on research or is it all pureinspiration?Of course, there are some tasks that are set bythe commercial department. For example, thisyear we were tasked with making import substitutionproducts. I have been participating in thisexhibition for fifteenth years, and I, and all myacquaintances who have worked in this marketall this time, have observed that Russian factorieshave grown so strong that it is not immediatelyobvious what stand you are at – an Italianor a Russian stand. The main difference is theprice: the price of equivalent products from Italyor Spain can be five times higher than Russianproducts. This has led to our dealers starting toask us to do import substitution – this is nowa popular term in the Russian ceramics market.What does this mean? For example, say a certaincollection sells at five thousand rubles persquare metre and the inserts for it at six thousand.Dealers are asking us to make the sameproduct, but for five to six hundred rubles. Wetake this on and it is now very important. Butthere are also collections created through inspiration.In the end, all of this goes into theconcept of the collection, which will be adaptedto the Russian market. Adaptation is always necessary,because it often happens that an Italiancollection won’t suit our country. Of course, wedo custom orders from stone and tile, pickingthe material and even the colour specifically forthe customer, but the main products of our factoriesare produced in the thousands of metresand this affects the design.That’s what I like about our market, the diversity.For example, there are some standardEuropean perceptions of what is good and whatis bad. And in Russia? There’s Moscow where itis all mixed – glossy tiles and matt tiles – andthere is St. Petersburg, the North Caucasus, Kazanand so on. I really like this diversity. It allowsus to produce a diverse range of products. It isa unique space for creativity. But the most difficultthing of all is choosing a tile for yourself!Are you preparing something especially forthe MosBuild exhibition?All the collections that we present on our standat the exhibition at the beginning of the seasonare made especially for this time. Today, youcan see here all the new collections of ceramictiles from Sokol, Eurostone agglomerative tilesbased on quartz and products made of naturalstone. It is important to note that these are notprototypes. All these tiles are already in warehouses,ready for transportation. We approachthe MosBuild exhibition in the following way:we present only what the dealer, if he likes thecollection, can order straightaway and not waitseveral months for while we start producing it,after having examined the demand for the newcollection. True, we do not produce huge volumesimmediately. Invariably, a collection will bescrapped. But, as soon as we have the volumes,we are able to meet the initial interest of dealersand customers.We look forward to seeing what Sokol willsurprise us with at MosBuild 2013.11

mansionMoroccoin a Russian mansion12

mansionWhat does a hunting lodge near St. Petersburgin the style of the time of Peter the First conceal?Inside it has the usual wooden walls, simple furniture, animal hidesand other trophies, but behind one door is a floor of Mexican coquina,Moroccan tiles flooded with light from brass chandeliers, and the sound ofa waterfall: a spa house! The hunting lodge project was created bythe architect Slava Valoven and the interior artist Olga Tretyakova13

Inside it has the usual wooden walls, simplefurniture, animal hides and other trophies, butbehind one door is a floor of Mexican coquina,Moroccan tiles flooded with light from brasschandeliers, and the sound of a waterfall: a spahouse! The hunting lodge project was createdby the architect Slava Valoven and the interiorartist Olga Tretyakova.There are three houses on the site: the mainhouse, guest house and spa house, which hasa swimming pool, hammam, Russian bath anda relaxation area. The building fits harmoniouslyinto the landscape: going in you enter theguest area which comprises a lounge, billiardroom and a kitchenette.The interior is decorated with a combinationof ceramic mosaic tiles, metal (usually brass),carved wood, stained glass and authentic accessories– the designers have not missed asingle component of Moroccan style.The central ornament of the billiard room is theunusual replica antique billiard table, which iscovered with a red cloth.Most of the interior items were brought directlyfrom Morocco: carved products from Lebanesecedar, embossed trays, brass door handles, delicatemetal lamps, Berber rugs — everythingbreathes the heat of the Marrakech desert.mansionSitting in the lounge you can comfortably observethe blue water below. A fifteen metrelong swimming pool with waterfall, hydro massageand counter flow is located on the levelbelow in a spacious area. The floor in theswimming pool hall is laid with Mexican coquina,one of the few stones that have theproperty of water absorption and thus preventslipping. The ancient tiles used in the interiorof the spa house store the prints of prehistoriclife. A particularly complex and valuableelement of the décor is the grill that bordersthe pool and is made from the same coquinastone. In addition to its aesthetic function,15

mansion16

it has a purely practical one: water from thepool, which is flush with the floor, goes intothe grill instead of spilling over onto the floor.The swimming pool is as close as possible to nature:by opening the hall’s doors you access theoutdoor terrace. But the most unusual interioritem is, of course, the see-through fireplace!You can open the doors, light the fire andlisten to the waterfall while enjoying thewarmth of natural stone – all four elementsare at your service!Through the see-through fireplace you can seethe Eastern style interior of the hammam. Thewalls and floor of the Turkish bath are linedmansionwith Eastern patterns, and light comes froma round window with colourful tiles.The steam room has the traditional vaulted ceiling,so that condensate cannot drip, but insteadgently trickles down and exits through thedrainage system. By the walls are heated marblebenches, along with a sink with cold water.In the hammam the procedure is gentle: 30-55degrees in the steam room and then washing.In the spa house’s Russian bath a wood-burningstove heats the room up to a much highertemperature, and the interior made from naturallogs, which is typical for Russia.17

загородный mansion дом18

mansionHaving warmed up in the sauna, you can cooloff in the icy plunge pool, which has a multi-colouredbacklight for colour therapy, or youcan douse yourself from the tub hanging underthe ceiling.Despite the variety of functions and traditionsof the spa house, Slava Valoven was able tounite all its parts into a single composition. Theicy plunge pool sits harmoniously alongside theTurkish steam bath, as does the golden mosaicon the floor with the Berber rugs. Through theproject, a part of the distant African country ofMorocco has settled in a Russian blockhouse.19

Roca London Galleryby Zaha Hadid receives awardnewsIn June 2012, the Roca London Gallery received a prestigiousDesign Week Award for innovation in design. The gallery for theceramic giant was designed by the world-renowned architectZaha Hadid. The jury commended not only the architect, butalso the client for commissioning the project: ‘We have a lotof respect for the client on this project. Completely immersive,beautiful design. Incredibly ambitious, brave and inspiring.’Since 2009 it has been possible to learn aboutthe Swiss brand and its products at the LAUFENForum, which is located in Laufen, in the cantonof Basel (Switzerland). The building isunique and innovative in terms of its architectureand the building technologies used in itsconstruction. The exhibition centre is designedin accordance with the main principles of thebrand: a harmonious balance in water andenergy consumption, and respect for the environment.The building is well insulated andconsequently consumes little energy, requiresminimal additional heating and does not use airconditioning. Natural light enters the buildingthrough skylights in the roof.From above, it is easy to see in the contours ofthe building the sink from LAUFEN’s Palombacollection. From ground level, the building isreminiscent of an organic sculpture carved fromconcrete. The exhibition centre is open for architects,builders, distributors and sellers. Everyonecan discover the world of modern and avantgardebathroom design at the centre.The Forum houses the LAUFEN Bathrooms AGtraining centre. Various seminars are held hereto train groups. Training sessions also take placein the Sky Gallery in Wilhelmsburg, Austria, andin Znojmo in the Czech Republic.The LAUFEN Forum has won the prestigiousSwiss Award for Marketing + Architecture 2010,the Green Good Design Award, and the ‘bestarchitects award 2011’ in the category ‘Businessand Industrial Buildings’.LAUFEN Forum21

hand-madeAesthetics in stoneStone is, perhaps, synonymous withlongevity. It is not without reasonthat it has been used since the dawnof time to depict great events and toconstruct grand buildings, which westill admire even now. Today, whenwe speak about aesthetics out oftime, we again turn to natural stone,since there is such a range to choosefrom, and our ability to give this hardmaterial an elegant shape has beenenhanced by modern technology.Among the Russian companies ready to immortalise your house in marble or granite isDomoff Group. The company produces decorative facade elements, fences and columnswith decorative carvings, repeating the art of the old masters. The precise detailing of thesmallest pieces gives the products special appeal. Among the products of Domoff Groupthere are also elements of interior decoration in the tradition of aristocratic homes. Stairs,carved countertops, panels and fireplaces, inlaid floors, bathroom decoration - all this is doneon a custom order basis from marble, granite or travertine.22

hand-madeCeramics as artIn search of inspiration for their ceramics, thedesigners from Tagina turned their attentionto the distant past, to ancient times. Ancientartistic and manufacturing techniques are reflectedin each of the Tagina collections.The entire mural is done by hand: from therefined techniques of wall painting with encausticpaints to the grotesque painting ofthe Renaissance era, from colour mosaics tocharming frescoes. All of these ancient traditionsare combined with ancient technologyin the laboratories of Tagina, where the designersconstantly experiment, trying to bringto modern manufacturing the ancient techniquesof ceramic production. Many of theproducts made by hand are unique. Somepatterns are unrepeatable. The use of ancientproduction techniques gives Tagina’sproducts a unique value in the world ofmodern stamped ceramics.23

newsA ready-made solutionfor the bathroomThis year, a new product appeared in the storesof KERAMA MARAZZI Group: bathroom furniturefrom AQWELLA (Kaliningrad). Now, whenvisiting a store you can buy not only ceramictiles and sanitary ware, but also stylish furniture,which has increased water resistance.The furniture perfectly combines with HATRIAsanitary ware and will blend in perfectly withthe Suomi ceramic tile series of KERAMAMARAZZI’s Scandinavian Collection, which wasdeveloped by Malin Grumstedt, the well-knownSwedish ceramic artist.A new brand of interior sanitary wareHigh-quality, reliable and, most importantly,affordable interior sanitary ware has begun appearingin stores throughout the country. Thenew brand Rossinka Silvermix includes twelveseries of economy range mixers, as well as accessoriesfor them and components. Developedby leading Russian designers for the Russianmarket, Rossinka Silvermix mixers will fit organicallyinto the designs of typical bathrooms. Animportant advantage of the Rossinka Silvermixmixers is the 7 year warranty, which sets themapart from other brands in the economy range.A guarantee is provided by the high qualityof the brass used to make the body of themixers, by the modern and reliable components(divertor, cartridge and valve heads) andby the multi-stage quality control system. TheRossinka Silvermix mixers are recommended byNII Santechniki, a specialised Russian researchinstitute, for use in residential and non-residentialproperties.Wedi doesn’t offeranything superfluous...The Fundo Plano system for showers, an innovativedevelopment from the company wedi, is afunctional and very compact tray. The system isonly 65 mm in height and includes an integrateddrain for up to 30 litres of water per minute.The Fundo Plano has an imperceptible slope (2.4degrees) to the centre to facilitate drainage. Thesystem is simple to install and, because of itscompact size, perfect for small spaces.26

TRENDS IN DESIGNDesignersTrendsAwardsCompetitions

designersAn increasing number of famous fashionhouses now have a Home divisionfor developing the new area of interiordesign. Under the brands of famous fashiondesigners, today collections of exquisite floors,ceramics, wallpapers, textiles and accessoriesare being created.In line with this trend, at the MosBuild exhibitionmore places are being occupied byrepresentatives of high fashion. In 2013,Valentino will join list of familiar names presentat MosBuild each year: Versace, Cavalli andArmani. The Italian company Piemme is preparingto present ceramic and porcelain tile collectionsdesigned with the Valentino fashion house.Elite collection,Piemme ValentinoMosBuild presents:an interior by ValentinoThe collaboration between Piemme and theValentino studio began in 1977. Since then, thedesign of Piemme’s ceramic products has becomeeven more elegant and refined, gainingrecognition around the world, especially amongwomen. The Piemme Valentino brand embodiesa unique, truly Italian style: Valentino style. Thebrand has never ceased experimenting withcolour, pattern and texture in its tiles, producingmore and more new collections.28

designersValentino has transformed the facing materialsinto a decorative element, and made the backgroundan independent subject of the interior.Piemme Valentino design has stepped beyondhaute couture, bringing exclusive interior elementsto the prêt-à-porter sector.2012 has been successful. Piemme Valentino presentedsix interior collections: Marmi Reali, CrystalMarble, Avant Garde, Elite, Nuances Piemme andNew Stone. In 2013, this list will be enlarged atMosBuild with new solutions that should not bemissed! The projects of the Valentino design studiowill, of course, be the benchmark for a widerange of professionals and set trends in designand in the industry as a whole.Tresor collection, Piemme ValentinoPremier of Axor Starck Organic collectionThe fifth joint collection by theAxor brand of Hansgrohe SE andthe designer Philippe Starck waspresented on 18 September in BerlinNatural forms and lines are harmoniouslyintertwined in the unique minimalisticdesign. A new technological solution wasdeveloped specifically for the mixers to savewater: the nozzle is like a shower head, comprising90 individual jets at the end of thespout. This creates a soft and full flow of watercovering a large area. The Axor StarckOrganic collection consists of 40 products foreach functional area of the bathroom. In thebasin mixer line there are four different typesof height and wall mounting solution. Mixersand thermostats for the bath tub andshower are available in external and flushmounted versions. A line of accessoriescompletes the collection.29

designersFreedom of expressionaccording to Ross LovegroveFreedom is what we are all lookingfor but do not have enough of. We areprepared to fly to the ends of the earthin search of freedom, but who wouldhave thought that it could be found soclose - in the bathroomUnder the brand of the Turkish companyVitrA, the famous Welsh industrialdesigner Ross Lovegrove has createdFreedom, a unique collection of sanitary warefor bathrooms.’The bathroom is not a place of basic necessitiesbut a sacred oasis where you can recuperateafter the chaos of the outside world,‘ saysthe designer, ’where well-being returns fromcontemplation of fluid biomorphic forms andfrom a feeling of initiation to the world of highart, the world of the artist, and where materialsand technology have combined to becomefunctional and affordable works of art.‘Indeed, the asymmetrical ceramic products byno means resemble bidets, sinks and toilets.They are more like sculptures.To create this collection, consisting of fiveitems, the designer took five years. However, itwas time well spent.Freedom is Ross Lovegrove’s third collection forVitrA. The first was the Istanbul collection, forwhich the designer was inspired by the Turkishcapital, located at the crossroads of Easternand Western civilisation. Ross then created theminimalist MOD collection - not just minimalistby design, but also by essence. Working on thiscollection, Lovegrove studied technologies thatallowed water consumption to be saved andcosts to be reduced for production of the sanitaryware. In the end, having reduced the firingtime for the ceramics, he significantly loweredits cost on the shelves.30

designersRoss Lovegrove, holder of a Master’s degreefrom London’s Royal College of Art, beganhis career working in studios in Stuttgart andLondon specialising in industrial design. Havingbecome a member of the Atelier de Nîmes, headvised companies such as Dupont, Cachareland Hermes. In 1986 Ross returned to London,where four years later he opened his own office,naming his company Studio X.In 2005, Ross Lovegrove won the prestigiousred dot design award for a series of productsdeveloped for VitrA.Ross Lovegrove’s clients include companiessuch as Moroso, Kartell, Driade, Cappellini,British Airways, Philips, Apple, Luceplan, TAGHeuer, Herman Miller, Knoll International, LouisVuitton, Ceccotti, Toyo Ito Architects and Sony.His work has been displayed in famous museumsaround the world: the Museum of ModernArt (New York), the Guggenheim Museum(New York), the Axis Centre (Japan), CentrePompidou (Paris) and Design Museum London.Many of Lovegrove’s works are still awaitingthe moment at which technological progresswill allow them to be put into practice. Amongthese projects is a 60-metre futuristic solarpoweredyacht.31

designersWater Jewels collectionby architect Matteo ThunOne of the most striking exhibits atVitrA’s stand at MosBuild 2012 was aseries of decorative, and at the sametime very practical, basins from the WaterJewels collection designed by the Italian architectMatteo Thun. In 2012, the series wascomplemented with models of unusual shapes,sizes and colours. The basins in platinum, goldand copper colour are available in versions withpearl patterns painted on the inside, which developsthe theme of the Vogue wall tiles byVitrA. The new two-colour models bring afresh touch to the bathroom.The Water Jewels basins go perfectly withthe new Gala Classic furniture collection fromVitrA, which is characterised by attention todetail. For example, the legs of the cabinets arefinished in shades of gold, copper and chrome.The furniture from the Gala Classic series is anideal solution for those who prefer the classicstyle and functionality. The cabinets are designedfor clear storage of bathroom items andcosmetics, and can fit in everything you needfor personal hygiene. To maintain a consistentstyle, VitrA offers a wide range of bathroomaccessories in a variety of colours.33

designersCarlo Colombo:an architect of formThe famous Italian designer and architectCarlo Colombo is the art director of twocompanies, regularly participates in internationalexhibitions and conferences, and eventeaches at the University of Milan. This busyschedule does not prevent him from regularlypresenting collections of new products, whichsurprise everyone with their original simplicity.Carlo Colombo has worked with such brandsas Moroso, Antonio Lupi, Poliform, Varenna andFlou. According to the designer and architect, heis equally interested in designing both skyscrapersand free-standing countertop wash basins.The world knows Carlo Colombo as the creatorof the Archimede bed and Zigo Rustic carpetfor Cappellini, and the Tender wash basin (ElleDecor award) and Nicolo table (MD magazine34

Award) for Poliform. But Carlo Colombo has designedcompletely unique products for bathrooms: taps withstrong lines and bath tubs with unusual geometricshapes or only 12mm thick.Last year, the CUNA bathtub, which was developed forthe company Antonio Lupi, was presented at an exhibition.The bath is shaped like an armchair with a backrestand armrests. The CUNA bathtub is attractive as well ascomfortable: the backrest can be tilted, and the depthand shape take into account human physiology. Thebathtub allows you to fully relax after the working day.designersThe flagship of the Antonio Lupi brand in recent yearshas been another development by Carlo Colombo: theMATERIA collection of sanitary ware, furniture and accessoriesfor the bathroom in a variety of shapes andsizes. The collection includes freestanding and built-incountertop washbasins, bathtubs, bidets and toilets, wallcabinets, taps, mirrors and lights.With the MATERIA collection, the designer, of course,focused on materials: stone, glass, wood and stainlesssteel. Simplicity of form is predominant in all the products,and the technical details are carefully hidden.For Teuco, Carlo Colombo created Milestone, a luxurywash basin from marble. The sink has an original, simpleand elegant design. The flat basin shape, long lineardrain, smooth corners and, of course, the texture of thenatural stone once again demonstrate the unique styleof Mr Colombo.35

designersPool, spa and bathroomin a luxury hotelThe Italian architect Maurizio Papiri, who is knownthroughout the world for his projects in the HoReCasector, talks about his studio in the centre of RomeThe studio specialises in construction andrestoration projects of luxury hotelsworldwide. ‘The reconstruction of a hotelalways starts with a thorough and detailedstudy of the architecture conceived by the designers.Our main objective is to capture thehistory and spirit of the building, not to spoilthe atmosphere.’36

Papiri has overseen the reconstruction of suchunique projects as the Grand Hotel Excelcior(Rome, Italy), Hotel Ritz (Paris, France), HotelExedra (Nice, France), Beau Rivage Palace(Lausanne, Switzerland), Imperial (Vienna,Austria), Hotel Alfonso XIII (Sevilla, Spain), andHotel Carlo IV (Prague, Czech Republic).Material provided by porcelain tilemanufacturer ESTIMAdesignersFor this project, Maurizio Papiriwas awarded the internationalCosmoprof - SPA Award in 201137

trendsMimicryPeople throughout history have found inspiration in the world around them, fromflora and fauna. A helicopter resembles a dragonfly, a train a caterpillar and a planea bird; the creation of sonar was inspired by bats and a submarine resembles apredatory fish. In interior design everything is subject to the same laws of nature.Recently, designers have begun to increasingly draw inspiration from naturalmimicry. Just as the flounder takes the colour of the surface on which it lies, ceramictiles are taking on the appearance, and even the feel, of oak parquetA collection from PROVENZA,EMIL Ceramica GroupTrends in design 2013Rich collection,ESTIMAceramic graniteStrong collection,ESTIMAceramic graniteTo offer interior solutionsAt the Design & Decor Week of MosBuild 2012, ESTIMACeramica unveiled four new collections of porcelain tile:Rich, Latte, Chalet and Strong. The Rich collection authenticallymimics the pattern of natural marble and isavailable with a polished or unpolished surface. Rich porcelainwould suit any interior, be it a chic restaurant,hotel, boutique or spa. The Strong collection is unpolished,with the rough structure of natural granite,which gives it the strength and energy of this stone.The Strong collection has a structured anti-slipsurface, which makes it ideally suited to sports facilities,gyms and fitness centres.Touch beautyThe Touch collection draws attentionwith its authenticity. TheTouch materials from Millduecreate an atmosphere that envelopsand seduces: the warmth ofwood, gleam of mirrors, and softlight of bulbs. The mixer tap istouch sensitive.38

Drawn to natureThe My Earth collection from Villeroy & Bochis a series of porcelain tiles, which embodythe modern desire for a natural environment,and the desire to enjoy it in your own home.The richness and variety of natural surfacesgives the collection a huge range of coloursand textures. My Earth is available in fourcolours: multi-coloured surfaces in beige, grayand anthracite, or light beige. The My Earthcollection allows you to create walls and floorsthat are in harmony with modern architecture,and that bring about a natural and welcomingenvironment in the interior space of your home.Mosaics aparici design,Motion collectiontrendsTrends in design 2013‘Art Project’ - a mixerby Marti 1921 (Spain)Ceramic bamboofrom SpainLooking to create a bamboo gardenat home? This is now possiblethanks to the new Bamboo collectionfrom the Spanish companyCeramica Mayor. The ceramic productperfectly imitates real bamboostems, giving a feeling of comfort andtranquility. The ceramic cylinders, which havea diameter of 0,5 cm and maximum lengthof 1,6 m, are available in four colours: green,green-brown, yellow-brown and natural yellow.They connect to each other using specialaccessories. The Spanish designers suggest usingthe Bamboo pieces as a room divider, aswell as a decorative element in the design ofgardens, courtyards and pools.39

trendsTrends in design 2013Cow collectionThe Cow collection from Artceram, whichcombines a wall hung sink and toilet, is offeredby Credit Ceramica. For the first time,Artceram has manufactured a toilet with fourlegs, which was designed by MeneghelloPaolelli Associati. The collection is available inwhite, black, and black and white.A collection from PROVENZA,EMIL Ceramica GroupCrystal Ker Leather series,Gardenia OrchideaBrutal beautyT-shaped sartorial radiator,made by ANTRAX IT, maximumlength 250 cm, designedby Matteo ThunThe Evolve ceramic tile collectionfrom Italy’s Atlas Concorde isideal for large architectural spacesin which the use of materialswith post-industrial brutality createsa modern urban design.Evolve is brushed cement richin surface motifs and technicalfeatures, making it a valuable interiordecoration.40

trendsMarble mimicryXian, a new collection of ceramic tiles by theSpanish company Azteca, is expressive moderneclecticism. A masterly blending of artisticstyles and national traditions, with perfecttechnical execution, has produced a ceramicproduct which is capable of creating the mostextraordinary interiors. All the elements aremade of white clay. The basis of the collectionis an excellent imitation of marble with thin, almostglowing veins. The five shades of naturalmarble have poetic names: ‘ice’ and ‘ivory’.Stone, wood and coffeewith milk by EstimaIn the layered texture of porcelain in theLatte collection one can see the unsurpassedstrong flavour of famous Italian espresso,softened with warmed milk and enriched withhot chocolate. Do you prefer your coffee alittle stronger? Perhaps a bit more milk withcream foam? Or do you want to enhance thechocolate accent? With this collection you canchoose from three tile designs. The collectionwill fit particularly well in modern Europeaninteriors, which offer maximum functionality,comfort and elegance and, at the sametime, are affordable.Aparici ceramic tiles,Zero collection, CafeDecor A, BMimicryA collection fromPROVENZA,EMIL Ceramica GroupTrends in design 201341

trendsVintageA threadbare floor, worn ceramic tiles, a tap of darkened silver covered withpatina: to whom can such items appeal? Five to ten years ago, the place for themwould have been the dump or a house or apartment soon to be demolished.But now vintage has become a really fashionable trend in modern design, andhas won over many people who miss the good old times. Seeking out rareand authentic vintage products has become a global trend, as has the massproduction of artificially aged interior itemsTrends in design 2013T4 seriessanitary wareMixers resembling a bamboostick, with aerator, create a waterfalljet. The VitrA T4 collectionis characterised by minimalism,high functionality, clear silhouette,and sensual and gentleforms, making the bathroom aharmonious, complete space.On an architectural waveSelect ceramicsMetal and leather, textile prints and delicatelace: the best decorative features of contemporaryceramics are brought together in theSelecta ceramic tile collection from Spain’sKeros. Unrestrained, at first glance, the eclecticismis permeated by an impeccable sense ofstyle. The collection effectively balances originalityand a sense of proportion, a rich rangeof techniques and unity of mood: romantic floralprints, brutal imitations of stamped metal,urban brick mosaics and - the gem of the collection- very fine black lace, which is verymuch on trend in current textile fashion. Bothfloor and wall tiles are available in four colours:beige, gray, ‘leather’ and ‘steel’. The Selectacollection lives up to its name: it really is a selectceramic collection.Nature, time and Mediterranean sun are brought to an interior with the Chaletcollection from ESTIMA Ceramica. Four colour options, which imitate the textureof wood bleached by the sun and sea, will become a natural extension of an interiorwith wooden floors and other elements typical of the ‘country’ style. Theuse of special technology in the production of the collection makes the pattern oneach Chalet tile unique – just as it is impossible to find two identical patterns inthe sawn end of natural wood. The impression of old wooden planks is enhancedby the elongated tile format of 15x60 cm.42

trendsThe designer PaolaNavone has developeda series ofbasins, Doppio Zero,for Flaminia, which resembleold-fashionedbaking dishesCeramic whimsyPlayful, changeable and fullof contradictions, the attractivenew collection of extrudedporcelain tiles from the Spanishcompany Natucer is calledCaprice. The collection’s mosaictile is available in two optionsand will turn a space into a fabulousgingerbread house. Thesurface is decorated with fourdifferent relief patterns, andthe uneven texture of the mosaicelements reveals the depthof a space, creating an intricateplay of light and shadow.ICONS tile collection, Artemateria brand,Emilceramica Group (Italy)Strong ceramicsAn expressive name, striking appearance andgood functionality - what else is needed fora great ceramic product, except perhaps forthe bit of Spanish passion injected in the newFrapuccino floor tile collection by the designersfrom Colorker. The polished surface ofthe tile imitates expensive marble, and thepattern faithfully reproduces natural veiningand colour transitions. The use of digitalprinting technology means the pattern ofeach tile is unique. Captivating coffee shades,elegant design and a variety of sizes offernumerous options for floor tiling.Trends in design 201343

trendsRain and waterfallfrom PonsiThe Rod shower head by Ponsi is perfectlyround, resembling a flying saucer. It hasa diameter of 50 cm and an unusual wallmounting. The unique shape of the showerhead combines two types of shower jets: rainand waterfall. The designer, Marco Zito, hascreated a highly unusual shower head withexcellent functional characteristics.ICONS tile collection,Artemateria brand,Emilceramica Group(Italy)Trends in design 2013Digital printing on ceramic tiles allows aunique atmosphere to be created in anyroom. Okhyo offers customers a catalogueof images from which to choose, or peoplecan use a photo of their own.Zero collection,ceramic tile ApariciLarge formatGigantomania has always been around: small statues were followed by huge statuesof the gods; after single storey wooden houses, towers several hundred metres tallwere constructed; from a small boat came the Titanic; and a small fence turnedinto the Great Wall of China. In everyday life, everything is exactly the same. Ifpreviously, an accent in an interior was made with small items - a pair of brightspots on a wall, a beautiful picture, a colourful rug - now it is achieved by creating ahuge image on the whole wall, which, incidentally, is incredibly difficult to do44

Evolution of formsRomanceThe Gradual wall tile collection from the Spanish company Saloniis elegant and romantic at the same time. All the elements ofthe collection are made of white clay in a very large format (30x 90 cm). Two options of floral décor, Klint and Egoa, are availablein gentle tones. The first is made up of three elements, thesecond of two. The bright colors reflect one of the latest trendsin the world of textile fashion.Decorative mosaic Spring Rose Nero,Bisazza, ItalytrendsTrends in design 2013The idea for the Skin basin by Lago (Italy)is that it is as if a part of the wall, lined with mosaictiles, peels away elegantly and turns upwards. Tocreate this illusion, the designers deliberately left thespace under the sink untouched. The Skin basin canbe decorated with mosaic tiles of any shade, and itwill continue to undergo an evolution of forms, successfullycombining exclusivity and functionality.A passionfor ceramicsPasion is the name of a ceramic tile collection from Spain’s CeramicaLatina. The collection’s main feature is a large mural inspired by GustavKlimt’s painting The Kiss. The founder of Austrian Art Nouveau, GustavKlimt is considered a genius of eroticism. The collection combines walland floor tiles. Each of the two wall panels (150 x 60 cm) consists ofsix elements measuring 25 x 60 cm. Small metallic specks and fine linesin the embossed glaze create an interesting texture.45

Trends in design 2013trendsLight from the insideThe idea of combining water and light wasborn long ago, but this is the first time it hasbeen done so elegantly. A unique extension ofa line of bathroom developments from ACOHaustechnik, the ACO E-Illumination ShowerDrain is a drain hole for shower rooms withlighting. The drain casing with integratedlighting is made from stainless steel. Thegrating can be formed from two materials -glass or steel. Winner of a number of prizes,ACO Haustechnik’s development turns theeveryday procedure of having a shower into anunforgettable illumination show!Glass drain coversfor the bathroomUnstylish hi-techACO Haustechnik has launched an innovativesolution: a glass cover for drains in the bathroom.Today, when the bathroom is more thanjust a place for bathing and is beginning toperform the function of a spa, the focus oftenis not only functionality, but also design. To replacethe familiar metal grates which concealthe drain system, ACO Haustechnik is offeringcovers made from safe and reliable colouredglass. The covers fit seamlessly into the interiorand are an eye-catching detail.Originally, the word ‘hi-tech’ was applied to anything associated with hightechnology. Gradually, though, high technology has entered our daily lives andbecome such much a part of them that we don’t even notice how we speak,see, work, play and even sleep using hi-tech products. But the word ‘hi-tech’ hasremained and moved more into design. Any technological design is called hi-tech,from interiors to architecture, even though the functionality of these hi-tech itemsis often quite primitive. The main thing is the hi-tech style. Recently, though, theoriginal meaning of the word ‘hi-tech’ has begun to return. Now, if a tile is describedas hi-tech, it either has a built-in microchip and the ability to adjust the level ofhumidity in a bathroom, or some other hi-tech feature3D wall tiles from LitheaWith the new stone working technologiesutilised at Lithea, the designer Fabio Faziohas created original tiles made of naturalstone: the Curve, Dune and Petali collections.The 3D wall tiles from Lithea have a strikingappearance. Despite the seeming simplicityof the design, the collections change interiorspaces, creating an original effect of depthand volume.46

trendsComfort and SafetyPerhaps the main innovator in the bathroomsmarket is the Japanese company TOTO. Everynew TOTO products boasts minimalist design,as well as innovative Clean Technology and ahigh standard of quality. Modern TOTO sanitaryware can transform a bathroom into aplace of meditation and relaxation. A constantwater temperature is maintained by the specialsystems SMA and SMA Hybrid. SMA Hybridis an intelligent computer controlled systemwhich continually checks the temperature ofthe water in order to maintain a constanttemperature, regardless of watersupply temperature fluctuationsresulting from water being usedelsewhere in the home. TOTO engineers are notonly concerned with our comfort, but also withthe comfort of our environment. The technologyused in the EcoCap taps and Aerial Showersignificantly reduce water consumption. Theprinciple of operation is as follows: the amountof water is reduced by adding air to it. At thesame time, the water jet is just as strong, butwith lower consumption.Trends in design 201347

innovationsVintage cuarter tile collectionfrom APAVISA (Spain)An exclusive approachto bathroomsCreated by the Giorgio Armani group incollaboration with Roca, the concept is of abathroom as a comfortable and harmoniousspace. The collection is characterised by modern,technological solutions, such as separatefunctional areas, exclusive finishing of floors andwalls and elegent lighting – the unique style ofGiorgio Armani.Areas for beauty, wellnessand basic needs,Compact technologyRoca is offering an innovative product designedwith Fluidmaster: the In-Tank Meridian WC (inwall-hung and floor-standing versions).The product’s innovation is that the tank is incorporateddirectly into the toilet bowl, whichgreatly simplifies installation. An electronic driveoptimizes flushing and reduces noise. The doubleflush system allows you to control thewater flow, and promotes energy efficiency.while maintaining the privacy of each of them,remain open to create a sense of space. For thefirst time, the centre of the bathroom is formedas an island on which the wash basin, toilet,bidet, bath and shower area are concentrated.The mixers are made in a minimalist design; thebath, which fills with water through an internalvalve, demonstrates the unique technologyof Armani / Roca, which has not been usedbefore. Due to the innovative island design,the surrounding walls of the bathroom can becompletely free of any other accessories.Everything for comfortAccording to European standards, baths andother sanitary equipment in public buildingsshould be adapted for people with disabilities.The new Viega flush system consists of onlyfive components: a control unit, actuator, powersupply, connecting cable and mounting kit.If, depending on the design of the foldinghandrail, a button with radio control is used,the system can be fitted with a radio receiver.The flush, large and small volumes (6 litresand 3 litres), is operated by an electronic device,depending on the button used. It is alsopossible to choose a conventional Viega cistern,individually adjustable to three differentflush volumes. The new Viega electric flush canbe fitted in several stages to already existingequipment adapted for people with disabilities– providing more comfort without loss offunction. The electric flush is suitable for useboth in public facilities with high usage and inprivate bathrooms where design is paramount.48

Horizontal shower from DonbrachtDonbracht is known for its research into innovative products and is now offeringa unique horizontal shower, which consists of two slabs, the upper of which hassix shower panels fitted to it. The user can sit or lie on the lower slab. The waterpanels are remote controlled. The horizontal shower is programmed to severaldifferent water effects: relaxing, stimulating or anti-stress. All the programmeshave pre-set temperature settings and water jet pressure. Everything that youneed is conveniently located on the heated horizontal slab, leaving you to enjoyyour personal water massage.innovationsShowerbasinRoca is offering a smart solutionfor the bathroom – a shower andbasin combined in one unit – whichreorganises the bathroom layout.For ease of care, the shower screenis made with an innovative coatingcalled Maxiclean. In addition, themain elements of the shower room,the sink and shower tray, are madefrom a unique material known asStyltech, which, while lightweight,provides strength and durability.The collection is completed withan easy-to-use integrated mixer,thermostatic shower column, speciallighting and anti-fog mirror.Four modes with one touchfrom Jacob DelafonThanks to the innovative technology of the Flipside hand showerby Jacob Delafon, which rotates around its axis, you can enjoyfour spray modes. Each mode provides a different option for fixingthe shower head, so you can set the most comfortable angle.49

awardsInternational awardCompact innovationsThe Sirex Electrosink from Elleci S.p.A.(Italy) is a kitchen sink that combines electronicfeatures with clean design. The sinkis made from Vitrotek 3G (glass particlesand special resin), which provides a smoothfinish. The sink is equipped with the S.I.R.draining system, which ensures the the rapiddrainage of water while saving space underthe sink. The designers, Elleci Team, haveabandoned traditional drain valves in theSirex Electrosink, whichis easy to install andclean. It is also fittedwith a specialstainless steelplate to protectit from heat.New product to protectpipes from leakingHermann SewerinGmbH (Germany)and the designcompany DWXThiele have launchedan electro acoustic waterleak detector, the AquaTestT10. The set comprises the detectorand radio headphones, which meansno more cables getting in the way. Theheadphones are activated by a special sensorarea. The AquaTest T10 has a displaywhere the noises that are recorded are visualisedin digital format.In the grooveWith the Minta Kitchen System tap, Grohe AG (Germany) hasremained true to the German desire for perfect proportions.The Minta tap has a simple cylindrical shape, with improvedproportions. The groove structure of the ProGrip surface, coupledwith the ergonomic water supply valve, ensures ease ofuse and protection from unsightly fingerprints.50

awardsInnovative designAnother product from Blanco GmbH + CoKG (Germany) to be awarded a red dot awardis the Blancovonda Mixer Tap. The smooth,streamlined shape of the Blancovonda tapis emphasised by a number of sophisticateddetails. For example, the water control leveris mounted at the front of the tap, making iteasier to use. Another distinctive feature of theBlancovonda tap is the high spout, which has apleasant-to-touch Softgrip surface.Multi-functional German sinkAn unusual form and smooth surface are keyelements in the design of the Blancomodex-M60 Sink Module fromBlanco GmbH + Co KG (Germany).The sink was designed by BrigitteZiemann. The cubic form and raisededge, coupled with high tap andgenerous drainer, which slopes intwo directions, make this modelstand out from others. In addition,the sink is equipped with a choppingboard and CapFlowoutlet cover.Blanco GmbH + Co KG (Germany) presentthe Blancoandano Kitchen Sink, designed byBrigitte Ziemann. The Blancoandano sink hasan attractive appearance, combining cleanlines, smooth corners and a rectangularform, which makes the most effective useof kitchen space. With a depth of 19 cm, thesink is equipped with a hidden, easy to cleanoverflow and basket strainer. Among thespecial features of the sink are a multifunctionalcolander, sliding choppingboard, attachable drainer andelegant outlet cover.International awardThe Blancoyovis Mixer Tap is yetanother model of tap from BlancoGmbH + Co KG (Germany) andthe designer Brigitte Ziemann51

awardsTwin tapsThe Twintaps Mixer Tap and Boiling WaterTap, created by Peteri B.V. (Netherlands),combines a normal mixer tap with a boilingwater tap. One of the taps instantly provideswater heated to 100°C for making hot drinks,blanching vegetables or washing utensils. Theboiling water tap is fitted with a safety devicefor children.Eastern harmonyNingbo Oulin Kitchen Utensils Co. (China),with the help of designer Guo Fang Xieand precise welding technology, hascreated the double-bowl FR601Sink. The model is madeof stainless steel andis fitted with a drainsystem. The sink also has asmall basket strainer for waste anda built-in knife holder, which gives theproduct excellent functionality.International award52Smart heatThe Nest Learning Thermostat fromthe Nest Labs (U.S.) provides automatictemperature control in anenergy efficient mode, without theneed for regular settings. The Nest,which was designed by Tony Fadelland Ben Filson, maintains individualuser preferences, taking intoaccount both the originally specifiedparameters and additionalmanual adjustments of temperature.Furthermore, the thermostat’sbuilt-in sensors recognise when thehouse is empty, switching the Nestto an energy-saving mode.Cozy Swiss warmthZehnder Group ProduktionGranichen (Switzerland) haslaunched a new radiator, ZehnderFina. The designers, Tribecraft, havethought about every detail. Theexterior is made in the form of alight smooth rectangle, which, onthe one hand, isolates the heatingsurface (only 22 mm wide) and, onthe other hand, blends the radiatorwith the wall. The radiator quicklyprovides cozy warmth to thebathroom and a built-in towel rackprovides extra comfort.

awardsCompact bathroomThe Geberit Monolith sanitarymodule from Geberit VertriebsGmbH (Germany) and the designfirm Tribecraft AG combines everythingthat you need for washingin one unit. A sink with a mixer tapis fitted to a glass surface, whichalready includes all the necessaryelements: fasteners, a towel rack,a storage compartment behind asliding door, additional shelves andmore. Despite the number of differentelements, the Geberit module isvery easy to install.Modern luxuryThe Futura Equipment Series forthe Bathroom is an eco-friendly andmodern design from Bisk (Poland).The designers Kuba Gurnik andMagdalena Kiekiewicz fromColorofon have created the Futuracollection in a classic chrome designand in a stylish black colour. Thesurface of the black collection hasthe luxurious feel of smooth silk.International awardGerman economyThe Edition 11 Bathroom Furnishing Collection from KeucoGmbH & Co (Germany) is an innovative design concept forluxury interiors. The designers, Dominik Tesseraux and AnkeSalomon from Tesseraux + Partner, have used a modular installation,thereby providing maximum freedom of design. Thebasic principles of the collection are simplicity of form and aminimum of detail. The result is maximum free space.53

awardsInternational awardHarmony of spacefrom Villeroy & BochThe new BathTray from Villeroy & Boch(Germany) combines natural elements and modernity.The designer, John de Groot, has createda free space around the bath for storing smalltowels and toiletries. The design makes use ofa material with the texture and colour of oak,which gives it a special appeal, and there is anattention to details such as flattened corners, toensure optimum comfort.The designers Chris Hegeman and Johan deGroot have developed the Loop & FriendsBathtub Collection for Villeroy & Boch. Basedon two shapes, oval and rectangular, there are22 baths in the collection. The variety of modelsallows customers to choose a tub for any bathroom.One of the attractive design solutions inthe Loop & Friends collections is the extendededging of the bath, which serves both as a placefor fitting a tap and as a basis for shelves. Thesoft headrest and ergonomic seat provide maximumcomfort when using the product.Functional eleganceThe Power & Soul Hand Shower Collection is aseries of shower handles from Grohe (Germany).The design of the collection combines the familiaraesthetics of the brand with many functionalelements. The handle has a seven-degree modetransition (from spray face to massage jets). Thepreferred spray type can be chosen with a singlemovement. Due to their ergonomic design, thePower & Soul shower handles are easy to grip.54

Italian play of colourThe new Outline Bathtub is the result of a collaborationbetween Teuco Guzzini (Italy) andthe designer Carlo Colombo. The main featureof the Outline bath series is the patented watersupply system. The traditional hydromassagenozzles have been replaced by thin slits. The slitsare back-lit, which not only provides an unusualplay of light, but also offers the option of chromotherapyin eight differrent shades.awardsDanish practicalityThe main idea of the Aria Single-Lever Mixer Tap from DamixaAps (Denmark) is ease of use forall. The tap is easy to use, even forpeople with disabilities, and the elegantshape of the model will beappreciated by a wide audience.Diamond from GermanyGrohe (Germany) has launched thenew Allure Brilliant Bath Collection.The bathtub has a carefully polishedsurface which sparkles like adiamond. The edge of the AllureBrilliant features an aqua window,a stylish frame that not only makesthe product elegant, but also visuallyreduces its size.International awardFloral motifsThe Aria Washbasin Mixer fromWebert (Italy), which is designed byMassimiliano Settimelli, has an elegantform which reminds one of a flowerstem bent by the wind. The tap’s spoutis located under the lever, and the flowof water resembles a cascade.55

awardsInternational awardSweet Sauna Pro Finnish Sauna:Finnish traditions, Italian designSweet Sauna Pro by Starpool (Italy) anddesigner Cristiano Mino is a traditional Finnishsauna brimming with innovation. The interior ofthe sauna is made of bog oak with LED lighting. Thefront wall is made of heat-resistant glass, which providesgood sound insulation and, at the same time, aview of the space outside. A stylish heater maintainsthe desired temperature in the sauna. Starpool producesseveral models of Sweet Sauna Pro in different sizes.Simplicity from the UKKohler Daryl (UK), togetherwith the designers SimonBrowning and Gary Kington,has launched the Daryl Torsionshower cabin. The smoothlines of the glass and aluminiumstructure look unusuallyelegant, and the built-in showerseat and the shelf provideadded comfort. The flushmountedfittings make theDaryl Torsion shower cabinetimpeccably smooth. Anotheradvantage of the model is it iseasy to clean.All locationsThe BOX Spa Interiorfor furnishing drawers bycap. GmbH (Germany) anddesigner Freimut Stehling was created tobring order to the storage of small bathroomitems. The box consists of a framedivided into compartments, with the basemade from a fabric similar to neoprene.Natural warming woodFechner GmbH + Co.(Germany) has presenteda new sauna, Pattern ofGrowth. To create a specialatmosphere, the designerEberhard Waldenmaier usedhundred-year-old tree trunksfor the interior. A specialmanufacturing process andartistic workmanship preservethe natural form ofthe trunks, including the treerings. The benches, madefrom solid pine, create acontrast with the purist styleof the walls.56

Mars Walk-In Bathtub:Everything provided forThe Mars Walk- In Bathtub developed byBathroom Design Co. (Thailand) is a newtype of bath, suitable for all age categories.An entry door and built-in seat make the Marsbathtub indispensable for elderly and disabledpeople. The bathtub provides a number oftherapeutic spa treatments, which help to relievemuscle pain and tension, and stimulatecirculation. A built-in foot massage starts within30 seconds after the bath starts to fill, anda water pump means the tub fills and drains inonly 5 minutes. In addition, the tub has a builtinalarm and SMS system for emergency calls.Art underfootThe designer Christiane von der Laakechose multi-coloured slate as the materialfor the Emotion Ceramic floor tiles fromAgrob Buchtal GmbH (Germany). The mixtureof tiny crushed stone pieces creates aunique colour scheme. The technology usedin the manufacturing process makes theEmotion Ceramic tiles resemble platinumplated stone slabs.awardsLightweight comfortThe Collection 3 Shower Enclosure byDuscholuxr (Switzerland) is frameless. Flathinges, chrome-plated metal wall brackets,slimline crossbars and an innovativehandle result in a lightweight design. The fittingsalso follow the overall design conceptof Designit Munich GmbH: calm colours androunded forms conceal technical features.Economy and designThe Antero urinal is the result of a collaborationbetween Laufen Bathrooms(Switzerland) and the Italian designer ToanNguyen. The design combines clear definedouter edges and an organic inner form. Theceramic siphon cover is integrated into theproduct. The geometric form of the Anterourinal prevents splashing. A combined flushingsystem provides different ways to clean theurinal, using just one litre of water.International awardHealth conceptThe WS Health Toilet from Gural Vit HerisSeramic veTurizm San (Turkey) and designerRamazan Atasever combines the two basic toilettypes: the one on which a person sits and theother which requires a squatting position.WS Health effectively corresponds to the structureof the human body: in a sitting position theangle of the feet to the toilet is 90°, and in thesquatting position the angle is 40 to 60°. Thesecond position compresses the abdominal muscles,which most effectively cleanses the body,providing good health and preventing disease.57

Attention architectsand designers!Are you an architecture STUDENT?Or a young ARCHITECT?Make yourself known to the world’sleading architectural studios!Take part in theMADA InternationalArchitectureCompetitionThe winner will be chosenby a jury of leadingforeign and Russian architectsCreated by:Supported by:International architecturalevents at MosBuildThe organisers of MosBuild are pleased to announcethat the event’s 2013 business programme will includethe award presentations of the MosBuildArchitecture & Design Awards (MADA)and the international architectural competition‘ArchCeramica. Ceramics and Architecture’For the second time, ITE Group and the ArchiEurope communicationnetwork are organising the MADA competition, whichis open to architectural students and young architects (under 45years of age) from any country in the world.Like last year, the competition will have two categories:• Best architectural solution for creating an accessibleenvironment• Best sustainable architecture project.Individual and group projects are being accepted until 7 March2013. The winners will be chosen by a jury of leading Russianand international experts, including Gabriel Hyde, Director ofArup in Russia; Paul Jolie, President of the French Council of DisabledPeople; architect Andrey Asadov; and others.The 5 th ‘ArchCeramica. Ceramics and Architecture’ internationalcompetition, organised by ITE Group, together with theInternational Association of Unions of Architects and SovremennyDom magazine, is open to architects, designers and buildersfrom Russia and member countries of the IAUA.Entries will be accepted until 1 March 2013 in the followingcategories:• Architecture and facades for public or residential buildings usingceramic tiles• Artistic interior finishing of public or residential buildings usingceramic tiles• Using handcrafted ceramics in facades and interiors• NEW! Best article on the Ceramica section of MosBuild• NEW! The best new tile, presented at the exhibitionMosBuild 2013.The jury is composed of leading architects and designers underthe chairmanship of IAUA Executive Secretary and HonouredArchitect of Russia Mr I Voskresensky. The results will be announcedat MosBuild in April 2013.For more information, please visit:www.mada-awards.comMore information and the latest news can be found onthe official website of the event:www.mosbuild.com

DECORATIONKitchenStonexBathroomsPool.Sauna.Spa

дизайн-проект design projectAnna Erman60

design projectBathroom by Anna Erman:irony in the interiorIn the mornings, after we are wokenby our alarm clocks, most of us headstraight to the shower. The door to thebathroom is, perhaps, the first that weopen in the mornings. In the bathroomare the usual mirror, tap, toothbrush andset of items that are familiar to everyone.Many people want to transform theirbathroom into a fully-fledged room, tomake it individual, and some refurbish itto an elite levelThe well-known designer Anna Ermanknows what to begin with when decoratinga bathroom.The first thing to do is to determine the sizeof the future home spa. What can you afford:a small shower cabin or something larger?61

design projectBut the most important thing is to make surethat the room has a window to allow in light.Unfortunately, windows are increasingly absentin bathrooms. In Moscow, with the gravitationto global trends, the approach to bathroomdesign is not so different from the Soviet era –dark and cramped. The absence of daylight hasan impact on the perception of the interior and,of course, on the design of artificial lighting.Another important point: pipes, plumbing fittings,radiators and other such items need tobe concealed! Furniture, mirrors and picturestake on the function of a screen: no one willguess what is sometimes hidden behind them.Indeed, pictures are often present in bathrooms,because today in many homes peoplenot only try to make their own bathroom aspleasant and comfortable as possible; they alsoprovide a separate bathroom for guests. This isnot so much a functional room as a ‘portrait’of the financial status of the homeowner, so adesigner’s creative ideas are quite appropriatehere. Luxurious chandeliers, exclusive sanitaryware, pedestal sinks and mosaic panels havebegun to appear in bathrooms.62

design projectMosaic tiles. Anna Erman prefers to use tiles tocreate pictures and avoids their traditional use forcovering walls. In modern building, sealant is appliedto the joints, but sealant is a very short-lived material.Within half a year to a year, the lines betweenthe tiles begin to darken, spoiling the whole appearance.The same approach is used for the positioningof the sanitary ware: the sink and bath are generallyfreestanding, so that they do not need fixing to awall with sealant. But, of course, the mosaic tiles arethe most decorative feature of the walls and floor.An interesting and elegant guest bathroom can beachieved if you allow a touch of irony; for example,a tap in the form of a pipe coming from the ceiling.The main ‘joke’ is understanding how it turns on –it is far from obvious.63

design projectGenerally, when there is the correct architecturalvolume it does not additional decoration; minimalismlooks far more effective in this interior.Anna Erman’s approach to the colour schemeis often purely practical: if a room will be regularlycleaned you can afford to use the lightesttones up to white, but if you want to avoidcleaning the room too frequently it is better touse darker colours.The crucial moment in creating a bathroom interioris choosing the sanitary ware. This isdetermined, above all, by pricing policy. Oncethis is decided, you can choose a bathtub, sinkand other items for style and functionality.But even in a bathroom with a windowartificial lighting is necessary. Anna Ehrmanuses the traditional functional approach: thereshould be general lighting and zonal lightingin certain areas – for example, by the mirrors,sink and bathtub.In Anna’s opinion, standard lamps look especiallyattractive in the bathroom, as they don’t giveout a lot of light, but they decorate the interior.Soap, towels, toothbrushes and the other smallaccessories, without which a bathroom is incomplete,are also part of the interior. AnnaErman thinks in advance about their design andlocation – nothing should appear out of place.All this is not just a whim. In a modern homethe bathroom should not only carry out itsprimary function; it should also provide an opportunityto relax and unwind from the mentalfatigue of a hard day.Affluent people strive to turn their bathrooms intoa home spa, and ladies prefer to arrange it aspart of a boudoir. These ideas have long been inthe air and today, finally, they are feasible.64

furnishing projectsWashbasinwith pedestalThe renowned designer KarimRashid has brought a completelydifferent approach to the traditionalelements of bathrooms by Cielo.He has created the Floot washbasinwith pedestal, which, for all its simplicity,is surprisingly elegant.Luxury for thebathroom fromCredit CeramicaThe radiator from the luxuryRomanov collection manufacturedby Hotech is finished in gold leaf.The design was created by MichaelCasassa. The radiator not onlylooks beautiful, but it also has theadvantage of the Hotech brand: highheat output with a small volume ofwater, which saves significantly onenergy. The hydraulic system is madeof copper. An electric version is alsoavailable, with the option of LEDbacklighting.Silk ceramic tile collection,NEFRIT CERAMICATrend (new) ceramic tile collection,NEFRIT CERAMICAGalatee collectionJacob Delafon Galatee mixers are so ergonomic thatthey can be installed in any location, from the smallestsink to the largest bath. The form of the mixer is like apebble and is designed so that the mixer can be usedin a variety of styles combinations with ceramics.65

design projectA retro style interior immediately createsan atmosphere of a ‘home with a past’.It is as if this private house, with all itsfurniture, has passed by inheritancefrom from the last century to thepresent. The project was developed byLada Guseva and Anna Muravina fromMUGU INTERIORS design office.Lada GusevaAnna Muravina66

furnishing projectsOctogonales tilesOctogonales, the name of the newfloor tile collection from Spain’sAzulev, speaks for itself – ‘Octagonal’.Indeed, the basic elementsof this collection are large (45 x45 cm) octagons with roundedcorners. They are alternated withsmall diamond-shaped inserts (6,7x 6,7 cm). The basic elements areavailable in four versions, two withwood effect and matte finish, andtwo with marble effect and glossfinish. The tiles are especially effectivewith the diamond-shapedinserts that imitate titanium andbronze. The combination of woodand stone with a small, carefullychosen amount of metal is verymuch in fashion this season.Onice Swarovski collection,Gardenia OrchideaCrystal‘Masque deFemme’ bas-reliefThe remarkable ‘Masque de Femme’, a crystalbas-relief on tap handle tops, is an exercisein elegance. Enamel with a picture of a palmbranch adorns the handles on all four sides.The collection of luxury taps is offered by thewell-known French manufacturer THG.Retro style from VitrANo one will be indifferentto the appearance ofthe new taps by VitrA. Thebathroom is given a nostalgiclook by the Juno Classiccollection of porcelaintap handles. The Efes andSerenada collections continuethe theme. The first wascreated in the best traditionsof old England: a basinwith three slots for the handlesand the tap snuggly inits place on the pedestal; atoilet with upright tank connectedto the seat by metalpipe and fittings, underliningthe style of the time. TheCountryside tiles will createa traditional English interior.67

design projectUsing natural stone fordecoration - with its naturalpattern, depth of colour andtransparency - will make anyinterior unique. The 3D-Maxbathroom project was createdby the architect German Enin.German Enin68

furnishing projectsEarthenwaremagnificenceMagnifique is the newcollection of white claywall tiles from AtlasConcorde, the creationof which was inspiredby hand-made charcoaldrawings. The large platesand elegant mosaic havebeen completed with arefined colour palette ofnine elegant tones.The warmth of marble‘Marble’ is an elegant new collection of ceramicmarble decorated with reliefs and fine engraving,which is also durable and easy to clean. Thanksto the range of sizes and wide selection of additionalitems, the new ‘Marble’ collection from theSpanish company Sanchis will allow users to createoriginal solutions.Axor Massaud -at one with natureA new built-in wash basin by theFrench designer Jean-Marie Massaudcomplements the well-known AxorMassaud bathroom collection. The designis inspired by nature, and the sinkis a natural source. The Axor Massaudbasin is made from mineral cast. Thisinnovative material has a warm, pleasantto the touch surface, and allowsyou to create soft rounded forms.Veneto from onyxThe Veneto sink by Stone Forest is made fromnatural stone - onyx. The sink has a conicalshape with a beveled edge, and a concealeddrain. It can be equipped with a small lightsource inserted through a special opening adjacentto the wall. The sink can be optionallymade from black granite, silver travertine, oramber and multi-coloured onyx.69

design projectThe bathroom-boudoir in the penthouse has been designed bythe architect German Enin to create an unusual contrast:an interior with vaulted ceiling and decoration like a cave,and location on the top floor of a high-rise.70

furnishing projectsMiscelatori eAccessori per Doccia tap,Devon & DevonModern luxuryThe wall and floor concept Opulent Chic byVilleroy & Boch impresses with the grandeur ofits design. The combination of high-quality materials,design and texture gives the series anexpressiveness and power. The colour schemeof Opulent Chic features warm, opaque shadesranging from crème to brown with luxuriousgolden accents. The matt satin basic tiles for thewall are available in three colours: crème, cappuccinoand brown. The Opulent Chic concept iscompleted with crown moldings and baseboardsin cream-gold and brown-gold, and slender cornicesin the colours of the basic tiles.Trend (new) ceramic Hermes collection,NEFRIT CERAMICAModern aestheticsand functionalityBeauty and comfort combined with attentionto detail, use of the best materialsand excellent workmanship – these arethe distinguishing features of the Italianbrand Devon&Devon. The company’s designersdraw inspiration from the past,originally and harmoniously combiningaesthetics and technical design, giving lifeto ‘pieces of history’.71

design projectThe use of white as a background colourwill help to change the style of the interior,replacing only some finishing details oraccessories. The architect German Eninrecommends white as the basis for thekitchen-dining room zone.72

furnishing projectsRodrigokitchen tap,REGINOXAn ideal backgroundBrancato, the new collection of porcelain floortiles from the Spanish company Keraben,launched within the Stone/Studio series, is anideal solution for stylish minimalist interiors. Thediscreet design, calm light shades and realisticimitation of a natural stone surface create theideal background for a contemporary interior.The high performance of this thin porcelain tile,which is only 6mm thick, makes the collectionsuitable for both external and internal spaces.The porcelain tiles are available in two colours,white and beige, and in a wide variety of sizeformats. The manufacturers of the Brancatocollection offer three types of finish: semipolished,natural and anti-slip, as well as anabundance of additional items for corners.Tiles for gourmetsThe Blancos ceramic tile collection from theSpanish company Keros has a culinary theme,which will enable people to decorate theirkitchens with pictures and recipes of their favouritedishes. The possibilities offered by thecollection are huge. A variety of formats iscombined with a wide choice of finish. The collectionwill certainly whet appetites and beenjoyed by all in the home, especially littleones.Maritim tile collection,Boizenburg (Germany), RosstyleCHIC basin collection,Ceramicas Aparici (Spain)The Quadra Bath Collection taps, presentedby Grohe (Germany), are simple geometricalforms, with the position of parts arranged toensure maximum comfort for the user.73

design projectSwimming pool, waterfall, palm trees, sunloungers – this is only a small part of the privatespa complex. The two-storey relaxation area withrotating floors and sliding partitions for zoningmake it possible to fashion the space accordingto the required purpose. The 3D-Max project wascreated by the architect German Enin.74

furnishing projectsEndless enjoymentEngineers from the Japanese bathroom brandTOTO have looked at how to turn an ordinarybathroom into a private spa. The special systemsused by TOTO in the production of their bathtubsand shower heads will enable you to relax and enjoya light massage.Gyrostream is a shower unit in which water passesthrough a nozzle that rotates and pulses, coveringthe body more evenly with water. The swirlingwater massages the body, refreshing it and stimulatingblood circulation.Hydrohands is a new hydromassage technologyfor the bathtub: water under natural pressureflows through specially calibrated nozzles, causinga spiraling motion.All TOTO ceramic products are treated withCeFiONtect, a durable glaze that protects themfrom mould, limescale and waste matter. Thenano-technology used in the development ofCeFiONtect helps to create an absolutely smoothsurface, to which very little dirt can stick.JacuzziThe Jacuzzi City Spa is a new home wellnessproduct, which merges design and advancedtechnology. Thanks to its two loungers and hydromassagejets, positioned at a 30° angle inan area of 2,4 m², it offers a highly professionalhydromassage. Due to its compact size andlow floor load, the City Spa can be installedboth indoors and outside.Wooden charmEtis is a ceramics collection from the Italian producerAtlas Concorde decorated with sevenvaluable tree species, each with its own history,unique aesthetics and charm, bringing theimmortal beauty of wood into modern interiorsand exteriors. The matt surface stands outwith its almost intangible microstructure, slightlyreminiscent of aged wood, whereas its structurereproduces the texture of sawn timber.75

In MosBuild Magazine #7Leading architects from Moscow and London!London Olympic GamesMoscow agglomeration