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View the U.S. Reel Catalog - Merrick Tackle

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Since <strong>the</strong> 1940s, when spinning reels were first invent-in hand. No o<strong>the</strong>r reel offers <strong>the</strong> unique combinationed, <strong>the</strong>re have been literally hundreds of modificationsof lightweight design, casting ease, and extraordinaryto <strong>the</strong> original design. But until now, no reel has suc-fish fighting control. O<strong>the</strong>r manufacturers may claimcessfully etched its name as <strong>the</strong> go-to product in <strong>the</strong>it, but only SuperCaster delivers this exceptional levelspinning category. The W-I-D-E Spool SuperCaster hasof performance cast after cast.changed that with proven performance and reliability.When introduced, <strong>the</strong> revolutionary SuperCaster light-The superiority of SuperCaster reels is no acci-weight, wide spool design changed spinning reelsdent. The meteoric rise of this dynamic series is <strong>the</strong>forever. Now for 2009, <strong>the</strong> extraordinary performanceresult of <strong>the</strong> ingenuity, energy and perseverance of aof SuperCaster extends to casting reels. The newcompany whose quest for excellence knows noSuperCaster revolving spool entries follow <strong>the</strong> light-bounds. For nearly ten years, <strong>the</strong> design team atweight <strong>the</strong>me but <strong>the</strong>ir design breaks all <strong>the</strong> rules andU.S. <strong>Reel</strong>, led by owner, founder and W-I-D-E spool<strong>the</strong>ir performance promises a new, elevated set ofinnovator Fred Kemp, has spent <strong>the</strong> majority of <strong>the</strong>irstandards. Don’t put this catalog down until you readwaking hours designing, refining, and many believe,all about <strong>the</strong> new SuperCaster casting reels beginningperfecting a radical new spinning reel. Put one of <strong>the</strong>seon page 14.wide spool reels through its paces out on <strong>the</strong> waterWhe<strong>the</strong>r you prefer spinning or casting tackle,and any doubts about its superiority will be erased.SuperCaster has <strong>the</strong> right tools to help youSuperCaster is astonishingly lightweight, amazinglymaster your technique. Fishing is believing and you’llefficient, and it casts like no o<strong>the</strong>r reel you’ve everfeel <strong>the</strong> difference <strong>the</strong> first time and every time youfished before. It also packs plenty of muscle on <strong>the</strong> fighthit <strong>the</strong> water with a SuperCaster… <strong>the</strong> one of a kind,with an SDS Drag System that starts fast and staystechnically advanced reel that is establishing asteady from hook-up till <strong>the</strong> fish is in your grasp.bold new standard in versatility and performance.New SuperCaster ProSpinning <strong>Reel</strong>What’s truly impressive about <strong>the</strong> SuperCasterspinning reels is that <strong>the</strong>y offer fishermen exceptionalperformance across <strong>the</strong> board. Whe<strong>the</strong>r it’s a coolFrom a marketing standpoint, SuperCaster standsalone in terms of advertising support and editorialcoverage. And <strong>the</strong> symbol on <strong>the</strong> right is yourNew SuperCaster 1000 Procasting <strong>Reel</strong>mountain trout stream, <strong>the</strong> expanse of a big waterassurance that <strong>the</strong> profit margins for SuperCastersbass lake, or <strong>the</strong> shallows of a tropical flat, <strong>the</strong> oddsrank among <strong>the</strong> highest in <strong>the</strong> industry.are weighted heavily in your favor with a SuperCasterLicensed under U.S. Patent 6,082,651 and related foreign patents.2 3


NEW NO GROOVEROLLER BEARINGSuper W-I-D-E Spool180PRO 230PRO 250PROLow-MaintainanceEVR-Roll Line RollerYou don’t have to be on <strong>the</strong> tournamentcircuit to experience <strong>the</strong> professionalperformance of <strong>the</strong> new Supercaster Pro.Serious fishermen now have <strong>the</strong> type of tournament winning performancethat professional anglers expect with <strong>the</strong> new Supercaster Pro series. U.S. <strong>Reel</strong>engineers have designed and fine-tuned <strong>the</strong> new Pro so that every feature isgeared to peak performance. You can fish with absolute confidence with aPro on your rod, whe<strong>the</strong>r it’s for club bragging rights or a six-figure payday.SDSSuperCaster SEALED DRAGW-I-D-ESpool DesignBailDampeningSystemHi-Performance Composite bodyon 180 and 230Pro models.Aluminum body on 250ProSTAINLES STEEBALL BEARINGSS P E C I F I C A T I O N S180PRO 230PRO 250PROSideplate/Body Mat’l Composite Composite AluminumRotor Material Hi-Perf. Composite Carbon Fiber Carbon FiberMain Spool Forged Aluminum Forged Aluminum Forged AluminumSpare Spool Graphite Graphite AluminumSpool Diameter 1.8” 2.3” 2.5”# of Ball Bearings 5 ABEC 1 SS +1 5 ABEC 1 SS +1 5 ABEC 1 SS +1Weight (Aluminum Spool) 7.2 oz. 8.7 oz. 9.9 oz.Weight (Spare Spool) 6.8 oz. 8.3 oz. 9.9 oz.Spool Shaft Stainless Steel Stainless Steel Stainless SteelRetrieve Per Handle Turn 26” 29” 33”Uni-Rail Oscillation SystemSWISS CHEEZE(5) ABEC1 Stainless SteelBall Bearings provide smoo<strong>the</strong>ffortless performanceComfort GripBraid Capacities* (Lb./Yd.) 10/213, 20/144 20/240, 30/153 6/647, 10/471, 20/308, 30/211Mono Capacities* (Lb./Yd.) 2/626, 4/331, 6/253, 8/171 6/432, 10/221, 12/205, 14/149 6/604,10/314, 12/287, 14/220* Yardages are without supplied arbor. Use of arbor significantly reduces line capacity.SDS Steady Drag SystemVented Forged AluminumSpool allows lighter weightBraid snag-free spool systemLicensed under U.S. Patent 6,082,651 and related foreign patents.6 7


180 3G 230 3G 250 3Gthis remarkable series represents <strong>the</strong> ThirdGeneration in <strong>the</strong> Evolution of W-I-D-E.Low MaintenanceEVR-Roll Line RollerThere’s no stopping progress, and nowhere is this fact more boldly stated than in<strong>the</strong> new 3G series of SuperCaster spinning reels. While U.S. <strong>Reel</strong> exclusives like <strong>the</strong>SDS Drag remain standard, internal upgrades and new features such as <strong>the</strong> newEVR-Roll line roller make this generation of SuperCasters <strong>the</strong> best <strong>the</strong>re is! Thisis a tournament calibre spinning reel that’s priced for <strong>the</strong> weekend angler.BailDampeningSystemHi-Performance Composite bodyon 180 and 230 3G models.Aluminum body on 250 3GS P E C I F I C A T I O N S180 3G 230 3G 250 3GSideplate/Body Mat’l Composite Composite AluminumRotor Material Hi-Perf. Composite Hi-Perf. Composite Hi-Perf. CompositeMain Spool Forged Aluminum Forged Aluminum Forged AluminumSpare Spool Graphite Graphite AluminumSpool Diameter 1.8” 2.3” 2.5”# of Ball Bearings 5 SS+1 5 SS+1 5 SS+1Weight (Aluminum Spool) 6.7 oz. 9.1 oz. 10.3 oz.Weight (Spare Spool) 6.3 oz. 8.8 oz. 10.3 oz.Ball Bearing Type (5) Stainless Steel +1 (5) Stainless Steel +1 (5) Stainless Steel +1Spool Shaft Stainless Steel Stainless Steel Stainless SteelRetrieve Per Handle Turn 26” 29” 33”EVR-Roll Line Roller Yes Yes YesBraid Capacities* (Lb./Yd.) 10/213, 20/144 20/240, 30/153 6/647, 10/471, 20/308, 30/211Mono Capacities* (Lb./Yd.) 2/626, 4/331, 6/253, 8/171 6/432, 10/221, 12/205, 14/149 6/604, 10/314, 12/287, 14/220* Yardages are without supplied arbor. Use of arbor significantly reduces line capacity.Fast Starting, SDSSteady Drag SystemLightweight, Strong VentedAluminum Spool(5) Stainless SteelBall Bearings for smooth,effortless performanceUni-Rail Oscillation SystemComfort GripLicensed under U.S. Patent 6,082,651 and related foreign patents.8 9


New IM-6 Rods ComplementThe Unmatched Performanceof SuperCaster <strong>Reel</strong>s.The new SuperCaster rod line-up is 20 models strongwith a list of features that rivals series at twice <strong>the</strong> price.Lightweight, yet powerful IM-6 Graphite blanks, aluminumoxide guides (with extra large stripper), split handlecork grips and skeleton reel seats come toge<strong>the</strong>r to offerexceptional performance in a series that covers virtuallyall fresh and light tackle saltwater requirements.Team <strong>the</strong>se rods up with a matching SuperCastercasting or spinning reels and you’ll have anoutfit that can go toe-to-toe with anythingfrom small stream trout, to bass, muskieand coastal saltwater species.Genuine Aluminum Oxideguides – with an extra largestripper – provide a smooth,virtually friction-free surfaceto ensure long, straight casts.X-hileration! is what you’llX-perience on <strong>the</strong> first cast andduring <strong>the</strong> first fight with <strong>the</strong>new SuperCaster X Series.The X-citement continues every time youhit <strong>the</strong> water with one of <strong>the</strong>se no-frills, butfeature-packed reels. From <strong>the</strong> exclusiveSuperCaster wide spool design to <strong>the</strong> silkytwo stainless steel ball bearing operationto <strong>the</strong> rock solid anti-reverse to <strong>the</strong> smoothTeflon drag, <strong>the</strong> new X Series of U.S. <strong>Reel</strong>SuperCaster puts performance on <strong>the</strong> linefor <strong>the</strong> budget conscious fisherman. And inthree sizes, this series is X-actly <strong>the</strong> ticket forpan-fryers to wall-hangers.S P E C I F I C A T I O N S180X 230X 240XSideplate/Body Mat’l Composite Composite AluminumRotor Material Composite Composite CompositeMain Spool Forged Aluminum Forged Aluminum Forged AluminumSpool Diameter 1.8” 2.3” 2.4”# of Ball Bearings 2 2 2Weight (Aluminum Spool) 6.9 oz. 9.5 oz. 10.4 oz.Ball Bearing Type 2 Stainless Steel +1 2 Stainless Steel +1 2 Stainless Steel +1Spool Shaft Chrome Steel Chrome Steel Chrome SteelRetrieve Per Handle Turn 26” 29” 31”Braid Capacities* (Lb./Yd.) 10/213, 20/144 20/240, 30/153 20/277, 30/188Mono Capacities* (Lb./Yd.) 4/331, 6/253, 8/171 6/432, 10/221, 12/205, 14/149 6/540, 10/277, 12/254, 14/191* Yardages are without supplied arbor. Use of arbor significantly reduces line capacity.S P E C I F I C A T I O N SMODEL LENGTH ACTION TAPER PIECES LINE WT. TYPESCS56ML 5’6” ML FAST 1 4-8 SPINSCS60ML 6’ ML MED FAST 1 6-10 SPINSCS60M 6’ M FAST 1 6-12 SPINSCS66ML 6’6” ML MED FAST 1 6-12 SPINSCS66M 6’6” M FAST 1 8-15 SPINSCS66-2M 6’6” M FAST 2 8-15 SPINSCS66MH 6’6” MH FAST 1 10-20 SPINSCS66-2MH 6’6” MH FAST 2 10-20 SPINSCS70ML 7’ ML MED FAST 1 6-12 SPINSCS70M 7’ M FAST 1 8-15 SPINSCS70MH 7’ MH MED FAST 1 8-14 SPINSCS86M 8’6” M MED FAST 2 10-25 SPINSCS96ML 9’6” ML MED FAST 2 6-10 SPINSCC60M 6’ M FAST 1 6-12 CASTINGSCC66ML 6’6” ML MED FAST 1 6-12 CASTINGSCC66M 6’6” M FAST 1 6-15 CASTINGSCC70ML 7’ ML MED FAST 1 6-12 CASTINGSCC70M 7’ M FAST 1 8-15 CASTINGSCC86M 8’6” M MED FAST 2 8-12 CASTINGLicensed under U.S. Patent 6,082,651 and related foreign patents.SCC90MH 9’ MH MED FAST 2 10-25 CASTING12 13


The problem with ALL o<strong>the</strong>r casting reels:All casting reels on <strong>the</strong> market today have one common problem that limits <strong>the</strong> reel. . . <strong>the</strong> levelwind guide! Theside-to-side action of <strong>the</strong> levelwind eyelet lays line evenly across <strong>the</strong> spool during retrieve. BUT, when casting,<strong>the</strong> levelwind becomes a major obstacle to <strong>the</strong> cast by adding friction from <strong>the</strong> sides of <strong>the</strong> levelwind eyelet.In addition, <strong>the</strong> eyelet actually is <strong>the</strong> cause of many backlashes when <strong>the</strong> line to <strong>the</strong> eyelet is at a sharp angle.When this happens, <strong>the</strong> spool “hesitates” as line catches on o<strong>the</strong>r line and <strong>the</strong>n has to accelerate to catch up.This acceleration during <strong>the</strong> cast can start a pesky backlash if <strong>the</strong> angler is not paying attention.The SuperCaster 3-Point Solution *The Angled Bar Levelwind (ABLe ) – The heart of <strong>the</strong>system levels <strong>the</strong> line on <strong>the</strong> spool by a rotating angledbar that creates a see-saw effect to guide <strong>the</strong> lineinstead of an eyelet. The rolling motion of <strong>the</strong> bar levels<strong>the</strong> line but – during <strong>the</strong> critical casting phase – doesnot restrict <strong>the</strong> line like a typical levelwind eyelet.A. B. C.Turn <strong>the</strong> reel handle and <strong>the</strong> ABLe Levelwind follows this A-B-C sequence. Depress<strong>the</strong> spool release button, and <strong>the</strong> levelwind disengages for near friction-free casting.ProblemSolutionThe Adjustable Levelwind – Amazingly, <strong>the</strong> height of <strong>the</strong> newlevelwind system regulates casting control. When in <strong>the</strong> highestposition, <strong>the</strong> ABLe Levelwind minimizes <strong>the</strong> need to thumb <strong>the</strong>reel during a cast and yet <strong>the</strong> reel casts far<strong>the</strong>r than most reelsbecause <strong>the</strong> reel is not limited by an eyelet. When in a lowerposition – look out because <strong>the</strong> reel will ‘cast a country mile’.HighestSettingThe sharp angle of <strong>the</strong> line to <strong>the</strong> eyeletcreates distance-robbing friction and castcontrol problems – including backlashes.SuperCaster has no eyelet, so regardless ofline position on <strong>the</strong> spool, <strong>the</strong> line leavesstraight and virtually friction-free!The Reverse Rotation Spool - The SuperCaster spool rotates <strong>the</strong>“wrong” way – but it is actually <strong>the</strong> right way. Why? It works betterin several ways. First, it is best mechanically with <strong>the</strong> ABLe Levelwind. An angle is required for <strong>the</strong> see-saw action to work.When <strong>the</strong> line comes from below, it creates this angle. Secondly,spool control is easier with <strong>the</strong> spool turning into <strong>the</strong> thumbra<strong>the</strong>r than moving away from <strong>the</strong> thumb. Thirdly, backlashes,although rare, come out easier. Best of all, <strong>the</strong>re is no learningcurve… even a novice can fish this reel right out of <strong>the</strong> box!LowestSetting*Several patents pending14 15


One of <strong>the</strong> World’s MostAdvertised spinning reels.Even <strong>the</strong> Big Books are sayinggreat things about us.U.S. <strong>Reel</strong> SuperCasters quickly became <strong>the</strong> most talked about and writtenabout spinning reels in recent memory. In fact, <strong>the</strong> SuperCaster 230SXwas named Editor’s Pick by Field & Stream magazine. The crescendo ofeditorial accolades will grow even louder in 2009 with <strong>the</strong> dawn of a newera of SuperCaster spinning and casting reels!The dramatic impact of U.S. <strong>Reel</strong> on <strong>the</strong> North American market was due in part to an extremelyaggressive and “time-released” advertising campaign that literally covered <strong>the</strong> waterfront.National, regional and local publications featured full color spread, single and half-page ads that told<strong>the</strong> SuperCaster story. The advertising campaign promises to be even more intense in 2009 with<strong>the</strong> introduction of all-new SuperCaster spinning and casting reels.18 19

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