Presentation to Analysts & Press - Great Eastern Life

Presentation to Analysts & Press - Great Eastern Life Presentation to Analysts & Press - Great Eastern Life

lifeisgreat.com.sg
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11.07.2015 Views

2. LIFE PLANNING: A NEW DISTINCT PARADIGM IN USING INSURANCETO PLAN LIFE’S PRIORITIES“Life planning is an innovative yet simple way ofhelping you achieve your goals and aspirations in life”A positive attitude on life and on planning toenforce “Life is Great” mantraAll en-compassing process, much morethan mere financial planningRefreshingly simple:Extracting the essence of planning down to• Protection• Investment• Education• Retirement15

3. CUSTOMER INSIGHTS ENABLED BETTER PRODUCT TARGETING; CRMROADMAP TO BUILD GE AS CUSTOMER CENTRIC ORGANISATIONCustomer insightsallows for accuratesegmenting…… leading tosegment-specificstrategiesA CRM roadmap towards customer centricorganisation in place to develop long termcapabilities with short term sales impact …Current valuePrioritycustomers• Product /offeringstrategies• Needs-basedsolutionsdevelopment• Channel strategiesStrategyProcesses /CapabilitiesPotential valueTechnologyOrganisation16

3. CUSTOMER INSIGHTS ENABLED BETTER PRODUCT TARGETING; CRMROADMAP TO BUILD GE AS CUSTOMER CENTRIC ORGANISATIONCus<strong>to</strong>mer insightsallows for accuratesegmenting…… leading <strong>to</strong>segment-specificstrategiesA CRM roadmap <strong>to</strong>wards cus<strong>to</strong>mer centricorganisation in place <strong>to</strong> develop long termcapabilities with short term sales impact …Current valuePrioritycus<strong>to</strong>mers• Product /offeringstrategies• Needs-basedsolutionsdevelopment• Channel strategiesStrategyProcesses /CapabilitiesPotential valueTechnologyOrganisation16

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