Presentation to Analysts & Press - Great Eastern Life

Presentation to Analysts & Press - Great Eastern Life Presentation to Analysts & Press - Great Eastern Life

lifeisgreat.com.sg
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11.07.2015 Views

WE EMBARKED ON GE’S 2003 STRATEGIES LAST YEAR1. Strengthen agency capability & capacity; build FAcompany2. Enhance a great brand2Q focus3. Develop customer insights to tailor services andproducts to different customer segments4. Drive costs efficiencies through shared services and ITintegration5. Make GE a great environment to attract, groom andretain talent6. Expand into the region13

1. DISTRIBUTION STRATEGY CENTERED ON BUILDING AGENCYCAPACITY AND CAPABILITY, AND FA COMPANYBuild agencycapacityRecruitment• Multi-channel recruiting– Corporate-led– Agency-led• New recruiting incentivesDistributionstrategyBuild agencycapabilityRetentionSales productionTraining• Focused retention of high performers throughrapid advancement programmes• Assistance programmes for underperformers• Formation of agency groups for sharedresources and learning• Life-planning centred training programmes– Certification based– Advancement based– Skills basedSet up FAcompanyStrengthenBancassurance• Closer interaction and align marketingstrategies with OCBC14

1. DISTRIBUTION STRATEGY CENTERED ON BUILDING AGENCYCAPACITY AND CAPABILITY, AND FA COMPANYBuild agencycapacityRecruitment• Multi-channel recruiting– Corporate-led– Agency-led• New recruiting incentivesDistributionstrategyBuild agencycapabilityRetentionSales productionTraining• Focused retention of high performers throughrapid advancement programmes• Assistance programmes for underperformers• Formation of agency groups for sharedresources and learning• <strong>Life</strong>-planning centred training programmes– Certification based– Advancement based– Skills basedSet up FAcompanyStrengthenBancassurance• Closer interaction and align marketingstrategies with OCBC14

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