Presentation to Analysts & Press - Great Eastern Life

Presentation to Analysts & Press - Great Eastern Life Presentation to Analysts & Press - Great Eastern Life

lifeisgreat.com.sg
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11.07.2015 Views

WE EMBARKED ON GE’S 2003 STRATEGIES LAST YEAR1. Strengthen agency capability & capacity; build FAcompany2. Enhance a great brand2Q focus3. Develop customer insights to tailor services andproducts to different customer segments4. Drive costs efficiencies through shared services and ITintegration5. Make GE a great environment to attract, groom andretain talent6. Expand into the region13

1. DISTRIBUTION STRATEGY CENTERED ON BUILDING AGENCYCAPACITY AND CAPABILITY, AND FA COMPANYBuild agencycapacityRecruitment• Multi-channel recruiting– Corporate-led– Agency-led• New recruiting incentivesDistributionstrategyBuild agencycapabilityRetentionSales productionTraining• Focused retention of high performers throughrapid advancement programmes• Assistance programmes for underperformers• Formation of agency groups for sharedresources and learning• Life-planning centred training programmes– Certification based– Advancement based– Skills basedSet up FAcompanyStrengthenBancassurance• Closer interaction and align marketingstrategies with OCBC14

WE EMBARKED ON GE’S 2003 STRATEGIES LAST YEAR1. Strengthen agency capability & capacity; build FAcompany2. Enhance a great brand2Q focus3. Develop cus<strong>to</strong>mer insights <strong>to</strong> tailor services andproducts <strong>to</strong> different cus<strong>to</strong>mer segments4. Drive costs efficiencies through shared services and ITintegration5. Make GE a great environment <strong>to</strong> attract, groom andretain talent6. Expand in<strong>to</strong> the region13

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