Cross-Cultural Analysis of English and Italian Economic Discourse:

Business LanguageThe English language we use as a worldwide acceptedmedium of communication at internationalconferences/ meetings is not culture-bound. although it is great to have English as lingua franca,our proposal is that other languages should be givenequal importance in education.To achieve this we must broaden our views and deepen ourunderstanding of cultural and sub-cultural contexts ofany language we learn or teach in order to gainthe‘authentic language performance’.