Cross-Cultural Analysis of English and Italian Economic Discourse:

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Internet, business language andculture Internet- the link is simply a mechanism toenable Hypertext to come into being.A creator: WWW of human achievements, discoveries andinnovations –click on the InternetA user: Advantages: speed -navigate, surf, search ,have a better perspective than a predecessor Drawbacks: speed (wrongly formulated e-mail,use it in excess) English predominant,communication barriers…
Business LanguageThe English language we use as a worldwide acceptedmedium of communication at internationalconferences/ meetings is not culture-bound. although it is great to have English as lingua franca,our proposal is that other languages should be givenequal importance in education.To achieve this we must broaden our views and deepen ourunderstanding of cultural and sub-cultural contexts ofany language we learn or teach in order to gainthe‘authentic language performance’.
Page 1 and 2: Cross-Cultural Analysis ofEnglish a
Page 3 and 4: Today’s business environment Euro
Page 5: THE MAIN OBJECTIVES (1) to review t
Page 9 and 10: Anglo-Saxon vs.ItalianLINEAR ACTIVE
Page 11: Communicative successDepends on:BAC

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