Cultural Heritage Tourism Handbook - LinkBC

2.3 What Can Your Community Offer?The following set of lists 9 outline a range of products and experiences that could form a destinationwideapproach to cultural/heritage tourism development.Products are those activities where a direct financial transaction isthe host community (pre, during and post visit) and the memoriesinvolved (like a guided tour or a restaurant meal). Experiences usuallyrequire no direct payment by the visitor (like outdoor public art).Products are direct revenue generators, and experiences contributeto the mood that enhances existing trips or motivates travellersto book new ones. Some tourism groups also refer to the “visitorthey take away.What products and experiences does your community/regioncurrently offer? What new opportunities could be developed? Thefollowing list, derived from the Heritage Tourism Alliance in BC,experience” – as how they feel about themselves as they interact withoffers a sense of the scope of activities to consider.Culture and Heritage SitesCultural/Heritage Themed ServicesCultural/Heritage Tours (Guided, Group)Cultural or Heritage Landscapes• Art Galleries and Exhibitions• Interpretive centres• Museums• Theatres• Ranches and farms• Historic sites• Wineries• Aboriginal and cultural centres• Historic forts, lighthouses, and homes• Outdoor public art and sculptureRoutes• Historic driving routes• Scenic driving routes• Scenic/historic walking trails• Accommodation• Retail• Antiques and collectables• Dining• Farm Stays• Other visitor servicesEvents• Community fairs• Local markets• Historic re-enactments• Feast-of-Fields meals• Music/theatre/film festivals• Interpretive programs• Street entertainment• Pow-wows• First Nations, Métis and Inuit cultural tours• Regional driving tours• Historic sightseeing tours• Factory tours• Farm, wine and brewery tours• Military site tours• Historic walking tours• Guided archaeology hikes and digsCultural/Historic Districts• Intact and preserved neighbourhoods• Architectural features (buildings, bridges, signs, etc.)• Main streets, parks, and squares• Historic districts• Parks, trails, and lookouts with interpretation• Monuments and historic markers• Gardens and landscapesLocal Products/Services• Authentic arts and crafts• Artisan food and wine• Heritage-inspired, hand-crafted souvenirs• Demonstrations, including Aboriginal art/craftsBy now you might be thinking of ways your community couldhighlight and package these sorts of attractions as a means togenerating visitation. Let’s look at our first case study, from theYukon, where the past and present come together in the YukonGold Explorer’s Passport program.10 11