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Welcome to the world ofSchneiderWe were excited to see the response when we presented ourrevised brand image to the public in 2011. Some aspects werequite new: the logo, the colours, the slogan, communicationwith the “page surfer” etc. ...In the meantime, we can now say that the concept has beenwell received. The photo shown here of our exhibition standat Paperworld is evidence of the coherence and attractivenessof Schneider world. We are very pleased with the many positivesignals we have received, particularly because our messagehas been understood. After all, we were not looking to changeanything of our fundamental principles and attitudes, but ratherto give these greater expression.Now, more than ever, we stand for quality, sustainability, universalusage and proximity to the user and we are proud of our75-year history. A strong, well-recognised brand helps us to giveparticularly effective expression to our tradition and mode ofthought. As our partner, you too can benefit from our attractivenessand reliability as a brand and our high-quality productrange for your customers. We will be happy to help you withspecific measures and materials to present our products, for examplethe modular displays shown in the photograph. Just ask.75 years are evidence enough that tradition and contemporary,universal products can be combined. This gives us reason tolook to the future with confidence – thanks not least to yoursupport. Thank you.