Touch Technologies - Advantech - Intelligent Automation

Elo’s Multi-touch Solution• YouTube - Windows Vienna / Windows 7

Agenda1. Contextual Importance2. Technology Strengths and Weaknesses3. Making Touch Decisions4. Migrating to the Future

Traditional Touch TechnologiesAccount for 88% of the 10”+ MarketContextualImportanceSurface AcousticWave (SAW)Traditional InfraredSurface CapacitiveNew TechnologiesProjected CapacitiveCamera-BasedOpticalAcoustic PulseRecognition (APR)Dispersive SignalTechnology (DST)M88%Analog ResistiveTouchTechnologyMarketShares(Units,>10”)• 88% of the touch screens shipped in 2008 1 wereone ofthe four “traditional” touch technologies– Analog resistive– Surface capacitive– Surface acoustic wave (SAW)– Scanning infrared (IR)• Today there are 8+ additional new technologiescompeting– Projected capacitive– Camera-based optical– Acoustic Pulse Recognition (APR)– Dispersive Signal Technology (DST)– Emerging• Waveguide infrared• Force sensing• Digital resistive & hybrid digital-analogresistive• LCD in-pixel sensing (“in-cell”; threedifferent varieties)(1) iSuppli Touch Screen Special Report, May 2008

Attributes of Touch Market DriveMany New TechnologiesContextualImportanceProliferation of touchTouch is an indirect measurementThe drive for fundamental intellectual propertyThere is no perfect touch technologyVertical integration

Proliferation of TouchContextualImportance• Humans cost $$ Proliferation of selfservice• Increasing display ubiquity & decreasingdisplay cost• Simplification of the user interface• Hand-eye coordination• Shrinking device sizeTraditional Touch Markets 1$8.3B$4.4B14% 5yr CAGRLaptopsGPSGames & PMPIndustrial PCsSmall PCsSmartphonesComputers• Single global hardware device• Increased awareness of valueMonitors• Viral behavior (the iPhone effect)• Increased worker mobility2008 2013Touch as the humanInterface of choice

There Is No Perfect TouchTechnology…by UsabilityTouch TechnologiesStrengths &WeaknessesDesirable CharacteristicAnalog ResistiveDigital ResistiveSurface CapacitiveProjected CapacitiveUsabilityTouch with any object H H L L M H H H H H H L L LNo unintended touch H H H H H L L L H H H H H HMulti-touch L H L H M M M H L L L H H HTouch & hold H H H H H H H H M L H H H HHigh durability L L M H H H H H H H H L L LHigh sensitivity (light touch) H H H H M H H H H H L H H MFast response & drag H H H H M M H H H H M M M HStable calibration M M L H H H H H H H H H H HVery smooth surface L L H M M M M M H H M L L LNo liquid crystal pooling H H H H H H H H H H H H L LResistant to contaminants H H M H L M M M H H H L L LWorks in rain, snow & ice H H L H L L L L M M H L L LWorks with scratches L L M H H H H H M H H L L L 13+ more “Performance” factors 13+ more “Integration” factorsSAWTraditional IRWaveguide IRCamera-Based OpticalAPRDSTForce SensingLCD In-Cell (Optical)LCD In-Cell (Capacitive)LCD In-Cell (Resistive)

There Is No Perfect TouchTechnology…by MarketTouch TechnologiesStrengths &WeaknessesApplicationExampleAnalog ResistiveDigital ResistiveSurface CapacitiveProjected CapacitiveSAWTraditional IRWaveguide InfraredCamera-Based OpticalAPRDSTForce SensingLCD In-Cell (Optical)LCD In-Cell (Capacitive)LCD In-Cell (Resistive)Amusement Gaming Bar-top game X X O X O X X X O X X X X XAppliance Refrigerator door O X X X X X X X O X X X X XArchitectural Elevator control panel X O X X X X X X X X O X X XATM Machine ATM machine X X X O O O X X X X X X X XConsumer AiO & Monitor HP TouchSmart O X X O X X X O X X X X X XDigital Signage In-store product info X X X O O O X O O O X X X XHealthcare Patient info monitor O X X X O X X X O X X X X XIndustrial Control Machine control O O O X O O X X X X O X X XIn-Vehicle GPS navigation O X X O X X O X X X X X X XKiosk Commerce Digital photo printing O X X O O X X X O O X X X XKiosk Point of Info (POI) Museum information O X O X O O X O O O X X X XKiosk Ruggedized Gas pump X X O O O O X X X X O X X XLegal Gaming Casino machine X X O X X X X X X X X X X XMedical Equipment Medical devices O X X O O X X X O X X X X XMilitary Fixed & Mobile Submarine console O X O X X O X X X X X X X XMobile Device Smartphone O X X O X O O X O X O O O OMusic Controller Jazz Mutant O O X O X X X X X X X X X XOffice Automation Office monitor O X O X O X X X X X X X X XPoint of Sale (POS) Restaurant; lottery O X O O X O X X O X O X X XTraining & Conference Boardroom display O X X X O X X O X O X X X X

No Perfect Touch Technology….Example for a Digital SignageSelecting touch technology for a Gaming…Strengths &WeaknessesCharacteristicSAWSurfaceCapacitiveAPRStylus Independence Multi-Touch Durability Optical Performance Flush Surface Stable Calibration Narrow Borders Cost BestOKWorst

How the Players Rated the Two GamesAgainst Each Other100%80%60%40%20%Of Those that Noticed a Differencebetween the two Games0%SAWCapacitiveMore Intense ColorsLess ReflectionSharper ImageMore Solid FeelMore Comfortable FeelReacted FasterMore SensitiveMore FunSource: Play Machinemagazine, March 2001

Vertical IntegrationStrengths &Weaknesses• LCD in-cell touch– When touch was insignificant, LCD manufacturers ignored it– Now that it’s becoming more significant (~$3B in 2008 1 ),LCD manufacturers want to incorporate it into their products• Three types– Optical – phototransistor in each pixelCan’t sense touch on a dark on-screen object in low light– “Resistive” – contact-closure sensing in each pixelUser must touch the surface of the LCD (poor durability)– Capacitive – laminated projected capacitive sensor (“on-cell”)Standard shortcomings of projected capacitive (e.g., no stylus)“There is no perfect touch technology”(1) iSuppli Touch Screen Special Report, May 2008

End User requirements, TechnologyAttributes should Drive DecisionsTouchDecisions• What should an OEM who wants to implement touch in a new product do whenfaced with so many technologies?Understand the end-user’s behavior & the application in depthUnderstand the strengths & weaknesses of each technologyInteractive Displays Conference, April 21-23, San Jose 1Touch & Emerging Technologies Conference, September 3, San Jose 2Veritas et Visus Touch Panel newsletter 2Work with a supplier who develops multiple technologiesForce-fit technologyTechnology resellersBiased website informationHerd behavior(1) www.int-displays.com(2) www.displaysearch.com(3) www.veritasetvisus.com

What’s ComingFutureMigration• The definition of touch– Sensing the contact between a human(or a human holding an object) and a target• The purpose of touch– Simplify the interaction between humans andinformation and/or equipment• How else can that interaction be simplified?– Voice (mobile phones)– Gestures (2D & 3D)– Face-reading– Eye-tracking– Brain waves– And more…(1) www.gesturetek.com(2) Business Week, 04/13/09• iPhone (2D)• Cellphone 3D gestures• Flexible displays• TV remote at CES 1• Lexus heads-up display•Next Gen Hp TouchSmart 2

Some Gaming and Amusement CustomersR. FrancoImperaKareNova ProductionsGiGames

Table Management for Casino• Application: Macau Casino– Chips exchanging– Cards management• Elo’s Product:– ET1522L TM with APR, updated3-track MSR work with HP thinclient– ESY1529L (AT)• Shipped 495 units ET1522L &45units ESY1529L.• Potential: 700 units in $350K,

Amusement Application• Elo product: 1537L-8CJA-1-G and24-inch IT screen• Application: Amusement gamingmachine• Competition: Capacitive Screen• We won due to: IntelliTouchtechnology and firmwaremodification

Amusement Application• Application: amusement machine inJapan• Elo product: 19” custom kioskmonitor ET1989L-8CJB-1-KNMT-G• Competition: Capacitive Screen• We won due to: Intelli-Touchtechnology and firmwaremodification

Gaming Application• Elo Product :ET1537L/ET1739L/ET1939L/ET1935L• Application : SicBo, Bingo,Baccarat, Slot machine• Competition : 5W-resistive• We won due to :Products durabilityand IT technology

Retails solution for Game Store• Elo product/application: 1920custom All in One Touch Computer;• Customer facing self service kiosk;point of information/loyalty program• We won due to: Early involvementin design process; complete solutionwith• 3 year warranty terms; APR

Where Design Matters…

Total Surface Access•Uninterrupted surface area•Ability to touch into corners–Allows access to menuoptions across multipleapplications

Elo TouchSystems301 Constitution DriveMenlo Park, CA 940251-800-ELO-TOUCHeloinfo@elotouch.comThank You!