The Voice-Jeffersonian, April 9, 1970:Hamburgers were a nickel in those days, by H. F. HillenmeyerWhen they tore down the White Castle in St. Matthews last year, I was telling the kids about how I used to buy hamburgersin that same shop for a nickel a-piece.It gradually dawned on me that I was talking about 30 years ago, so I shut up.Just the same, I got to thinking about the buildings around St. Matthews that have disappeared in the relatively short timeI’ve been on the scene, and about how few firms are still doing business under the same name at the same location as theywere 30 years ago.Probably the most widely remembered landmark in St. Matthews is “the bank with the clock on the corner.” it stood at theintersection of Frankfort Avenue and Chenoweth Lane, originally known as Gilman’s Point. That famous clock was a massivething projecting out over the sidewalk. Three of the sides Were clock faces. Above the faces lettering in stained glassproclaimed that this was the St. Matthews Bank and Trust Company.“Lost: without the clock: Directions to St. Matthews always began with, “Do you know that bank with the clock on thecorner.”My aunt in Lexington used to say, “if they ever do away with that clock, I’m lost.”They did away with the clock and building in 1966. That site today is the location of a handsome. First National of Louisvillebranch bank; but no clock. Catty-cornered across the Street Citizens Fidelity occupies the old Farmers and DepositorsBank Building. They have a clock, but it’s just one of those digital things like you see on every bank in town.So it goes with change, To the east are probably three miles of shopping centers, service stations, auto dealers, assortedretail stores, and feeding stations dispensing everything from pizza to Chinese food. Only a few old-timers have firmlyrooted in the original business district at the same location for 30 years of more. Mayor Bernard Bowling and his Plehn’sBakery are synonymous with St. Matthews, Standard Oil on “the point” is solidly established. St. Matthews Hardware hasbeen doing business in the same place for 45 years. The sign at the door to Gerstle’s Place still says “No Ladies.”Holy Trinity is now Trinity <strong>High</strong>, but the buildings remain the same, with a couple of additions. Bethel E. & R Church hasexperienced some remodeling, but its members still labor in the same vineyard. Showers Shop is outfitting its third generationfrom the same store. Frankel—Obrecht made one move of a block and a half and became Frankel-Klapheke, but thestood as St. Matthews oldest druggists.The aforementioned White castle has rebuilt at the other end of an enlarged parking lot. As far back as 1936, automobiledealerships were housed in the building that came down to make way for the White Castle.Kroger and A & P have been around St. Matthews for more than 30 years, but they have both made several moves. If oneveers off the Frankfort Avenue axis just half a block, he finds Palmer Asbestos, built in 1930, who certainly qualifies as asteadfast old-timer.The A. J. Eline Story: Reminiscences of St. Matthews wouldn’t be <strong>com</strong>plete without some mention of A. J. Eline, nowdeceased. Certainly this man built, bought, and traded more property than any one person in the history of St. Matthews. Ifthere is such a location today as “the heart of St. Matthews”, it would have to be in the 3900 block of Frankfort Avenue,where Eline Realty has had its offices for over 40 years.They used to tell a story on Tony Eline thathe religiously denied, but it’s one of thosetales that is too good to die. It seems thatone day he spotted a piece of property inSt. Matthews as a likely location for someenterprise or other, and he instructed oneof his legmen to go down to the courthouseand find out who owned it. In due time thescout reported back; “Mr. Eline, you do!”Perhaps that property, if ever there wassuch as episode, is today one of the fewmentioned above. Who knows—in another30 years maybe we’ll see “the affluentEast End” centered around Middletown,while the old business district revertsto potato fields. And the farmers will berunning ads: “You dig ‘em.”Various History Articles!!
The Voice-Jeffersonian, April 9, 1970:A 20-YEAR LOOK AT THE RETAILING PICTURE HERE1955 plans for shopping center chilled old-timers, by Joe OglesbyAnnouncement of plans for the first major shopping center in St. Matthews in 1955 sent chills up the spines of members ofthe “establishment” business district.One of the purposed of the St. Matthews Business Association , organized that same year was “to promote business in St.Matthews against the <strong>com</strong>petition of Louisville on the one hand and the new shopping center going up on Shelbyville Roadon the other.”The stores of most members of the association were in “old” St. Matthews or in Wallace enter and the merchants feared thedrawing power of the new shopping center.The center was Shelbyville Road Plaza, and when it opened in November of 1955 in contained 27 stores on a 20-acre siteof St. Matthews.Since then, shopping centers occupy a large part of the landscape in the St. Matthews area, and merchants and residentsalike are more curious than worried about new <strong>com</strong>mercial developments.The big “explosion” in shopping center construction, though, didn’t start until the 1960’s.Various History Articles!!After a two-year delay, construction of The Mall, just outside the St. Matthews city limits, got underway in 1961. The giantcenter, containing 50 stores, opened in 1962.Last year, additions doubling the size of The Mall were built. These include 16 new stores, the 198,000 square foot J.C.Penny installation and the Kaufman-Straus expansion.Other major <strong>com</strong>panies, seeing the <strong>com</strong>mercial fertility of the Expressway—Shelbyville Road area announced plans tobuild.The Bluegrass Manor Shopping Center, containing the giant Woolco store, opened in 1966, on the fringe of St. Matthews.Then in 1967, owners of the drive-in theatre across from the Bluegrass Manor Shopping Center sold a 15-acre tract to theAlmart department store chain. A one-story building costing $5 million was built on the site that year, after the theatre wasrazzed.Adjoining the Almart store is the Giant Food Store, said to be the largest Grocery in Kentucky. The store was built lastyear.In the meantime, other areas of St. Matthews were attracting interest, too, as <strong>com</strong>mercial sites. A G.E.S. store was built onpart of the J. Graham Brown tract on Breckenridge Lane near 1-64 in 1966.Warren Atkinson, an Indianapolis developer, also was eyeing the Breckenridge Lane area. In 1967 he negotiated for purchaseof 100 acres for construction of a $30 million shopping center that would have included two department stores, a caragency and a movie theatre.Atkinson later dropped interest in the center, saying that the area could have presented traffic problems and that one of hisprospective lessees had “cooled off” about building in the center.The latest member of the shopping center “family” is the new Camelot Shopping Center, partly in St. Matthews and partlyin Lyndon.Winn-Dixie and Walgreen Drugs were among the first stores to open in the center last year. The <strong>com</strong>plex now has eightother tenants and construction of space for new stores is still underway.While merchants flocked to St. Matthews to erect shopping <strong>com</strong>plexes, they didn’t ignore the rest of eastern JeffersonCounty with its expanding population and affluence.Ground was broken in 1958 for the Brownsboro Road Shopping Center at Rudy Lane and Old Brownsboro Road. A wingwas added to the center in 1961.Another earlier member of the shopping –<strong>com</strong>plex fraternity is the Middletown Shopping Center, located on a seven-acretract on the south side of U.S. 60 just east of Evergreen Road. The center, built in 1961, was developed by the EvergreenLand Company.Construction of the first phase of the Holiday Manor Shopping Center, costing $3 million, was begun in 1962. The center,located on U.S. 42 at Old Brownsboro Road, has doubled in size since then. Plans call for the construction of a twin theatrenear the center this year.
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