The Voice Of St. Matthews, January 3, 1957: <strong>High</strong>light 1956Mallon Plan, Church Growth, Court Decision <strong>High</strong>light 1956Also venturing into the field of stage entertainment was St. Matthews newest high school, Trinity. The Glee Club joinedwith the Glee Club of Assumption <strong>High</strong> April 29 to present Geoffrey O’Mara’s operetta, “Riding Down The Sky.”Another group from Trinity brought acclaim to the school at the same time. Four actors, Carl Frey, Lyman Chipman, ToddHollenbach, and Tony Fitzgerald, won a superior rating for doing a one-act play, “Minor Miracle,” for the Catholic DramaFestival April 28 at Assumption. Frey was selected as the best actor of the day. The boys <strong>com</strong>peted against seven otherhigh schools.Meanwhile the old reliable’s were still around.The St. Matthews Community Theatre towards the end of February staged the difficult and famous American drama, “TheLittle Foxes,” under the direction of Jim Devol, New<strong>com</strong>er Marilyn Reiser starred as Regina. Voice reviewer CynthiaSmith called the acting very good, but found the play itself dull.The Theatre’s workshop a few days later gave a free performance of “City Havoc,” a war-time drama.Lee Hammond was elected president in June, and the Theatre, still directed by Mr. Devol, opened its 1956-57 season inNovember with the ever-popular “Harvey,” a three-act <strong>com</strong>edy of a man and his imaginary rabbit <strong>com</strong>panion.The performance got good reviews. The Theatre announced that it would tackle during the current season Henrik Tbsen’stense drama, “Hedda Gabler.”The Y.M.C.A. Theatre continued its high level of performance. The Theatre’s February production of “Stalag 17” wasadjudged “first rate” by The Voice reviewer.The Theatre followed this with an April production of “Death of a Salesman.”During the summer, the group changed its name to The Heritage Theatre. In November under the direction of Mike London,the Theatre presented “State of the Union” a drama of modern American political life. “The play was found lacking(but) the actors were not,” said The Voice reviewer.Business Growth strong: Business continued to expand and grow during the year, but not nearly so rapidly as in the previousyear, when the giant new Shelbyville Road Plaza was opened.Businessmen continued to struggle with parking and traffic problems. Downtown St. Matthews firms increased their promotionalactivates. Plaza merchants came up with promotional plans of their own.The downtown merchants, through the organization, the St. Matthews Business Association, gave out prizes totaling $1,400in an Easter give-way program. The grand prize was $1,000 in cash.In the fall, the Plaza merchants gave away a new automobile. Both give-aways attracted hundreds of thousands of entries.St. Matthews merchants and State <strong>High</strong>way officials continued to argue the question of whether Frankfort Avenue and LexingtonRoad were main streets of the City or arterial highways. There was no agreement.However, the state indirectly conceded that the merchants had a point. A traffic division director re<strong>com</strong>mended that the<strong>High</strong>way Department put up a traffic light on Bauer and Lexington Road, and a walk-wait signal at Frankfort and Lexington.The St. Matthews Committee of the Louisville Chamber of Commerce died in early 1956 after only two years. Local merchantsand professional men preferred to act through the St. Matthews Business Association, which they seemed to feel wasmore exclusively their own organization.Parking Shortage: The association reported in July that a shortage of parking space was the “most serious economic problemin the St. Matthews business area from Bauer Avenue to Fairmeade.” The report re<strong>com</strong>mended that employee and<strong>com</strong>pany cars and trucks be kept from occupying customer parking space. It also called for merchants and landlords towork together to get more parking spaces.Meanwhile two leading businesses here took steps to take care of their own parking problems. Bacon’s leased the propertyat 124 St. Matthews Avenue on which the old A. L. Hansen Paint and Body Shop had stood for about 50 years. The St.Matthews landmark was razed and Bacon’s replaced it with a parking lot in the summer.C. R. Chism, owner and manager of Chism Hardware, leased the parking lot behind his store on Frankfort Avenue for hisown customers. He announced car owners other than his own customers would have to pay to park there. The lot wouldhold 48 cars.The local business firms headed by very popular St. Matthews men, made major expansions, Sanders Cleaners at 129 St.Matthews Avenue <strong>com</strong>pleted a $50,000 addition under the direction of the owner, I. J. Sanders and his sons, Carroll and Al.
The Voice Of St. Matthews, January 3, 1957: <strong>High</strong>light 1956Mallon Plan, Church Growth, Court Decision <strong>High</strong>light 1956The Charley Ruff Sing Co. on St. Mathews Avenue was doubled in size in November.Commonwealth Moves: Other business news; The Phillips Shoe Shop on March 1 held it formal opening in Wallace Center.That same day, Reed Furs formally opened at 3620 Lexington Road. It was St. Matthews first fur shop.On April 12, Richman Brothers opened its men’s and boy’s wear shop in the Shelbyville Plaza.On May 1, Miss Mary Jean Kempf, assistant cashier of Citizens Fidelity Bank and Trust Co. of St. Matthews transferred tothe Colonial Federal Savings and Loan Association, St. Matthews. Miss Kempf had started work at the bank in 1940 whenit was known as The Farmers and Depositors Bank.Also on May 1, the Caudill Chevrolet Company became the Pendergrass Chevrolet Co. J. I. Pendergrass, vice presidentand general manager, announced he had bought the stock of president Arthur Caudill for an undisclosed price.The St. Matthews branch of Commonwealth Life Insurance moved from Breckenridge Lane to new offices at 4404 ShelbyvilleRoad.A new Jones Apothecary opened at 4402 Shelbyville Road on May 17, under the manger-ship of John Peak.In July, Henry Showers, after years of being active in St. Matthews business, announced “I’m really retiring this time.” Mr.Showers had <strong>com</strong>e out of retirement the year before to open the Garden Center, which handled trees and plants for thelawn.(It was the property on which the Center was located, on Wallace Avenue across from Wallace Center, that the proposedManufacturers Exchange Building was to be built.)The California Shop in August went out of business and its location in Wallace Center was taken over by another woman’sapparel firm, the Dwight Thomas Shop, Managed and owned by Virginia Thomas, the in<strong>com</strong>ing firm had been located formany years in the <strong>High</strong>lands.A new hi-fi phonograph and record shop, called the Turntable, opened in September in the renovated former American LegionHall, 135 St. Matthews Avenue.The manager of the Sears-Roebuck store in St. Matthews, Norman Ackerman, on October 1, was elected president of theSt. Matthews Business Association. He succeeded Richard Wheeler, owner of Canary Cottage.In November, Theodore Hattemer opened two businesses at Lagrange and Shelbyville roads. They were the Mystick TapeProducts co. and the Theodore Hattemer Co., the last to handle shower enclosures , room dividers, and folding doors.Civic Club Active: The Year 1956 was an active one for the civic organizations of the <strong>com</strong>munity.And it was an important one as new ideas were tried and proven, new groups formed, and new goals were reached and surpassedby old groups.Prevalent throughout was a note of success and ac<strong>com</strong>plishment.Outstanding was the humanitarian response to the crises in Hungary.In December, as the big year drew to a close, the St. Matthews Rotary Club created an original idea in the “Go Hungry ForHungary” project.It was a dinner for club members and guests without food, the cost of the plate going to CARE for aid to the starving Hungarians.In the same month, the theme was adopted by Middletown Rotarians and the ideas shoed promise of mushrooming into anational project.Also concerned with the Hungarian situation, the St. Matthews Jaycees began negotiations with the State Department tbring a Hungarian family here to live.The Jaycees also took 160 underprivileged children on a Christmas shopping tour, providing each with a $5 bill out ofMarch of Dimes donations.Courtesy Contest: In November, the Rotarians started the Courtesy contest to remind “as many people as possible in allwalks of life to be courteous and kindly…..”The Greater St. Matthews Democratic Club filed Articles of Incorporation in Frankfort.
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