The Voice of St. Matthews, January 6, 1955: St. Matthews Story In 1954St. Matthews Story In 1954 Was One Of Growth With More To ComeThe St. Matthews story in 1954 was one of growth. Few accurate figures were available on just how much, but everyoneagreed it was the best record in the State, and would continue to be in the <strong>com</strong>ing year.An estimated 400 homes were built, construction was started on a Y.M.C.A., a half dozen churches announced buildingplans, and scores of new businesses opened or were in construction.Dr. K. P. Vinsol, executive secretary of the Louisville Chamber of Commerce, offered some statistics. St. Matthews areapopulation, over 42,000 by the end of 1953, would rise to over 47,000 by the end of 1955, and to nearly 59,000 by the endof 1963, he said. The number of families was 11,677 at the beginning of 1954. He predicted that figure would rise to12,184 by the end of 1955 and to 16,300 by the end of 1963.There will be 225 retail businesses here at the end of 1955, he said, <strong>com</strong>pared with 194 at the beginning of 1954, and the1963 figure would be 280.To service this growing population, civic groups, churches, the Board of Education and businesses went to work.The biggest item in the building picture for 1954 was a ground-breaking ceremony held last month for the 30-store, 34 acreshopping center by Ralph Biernbaum on the south side of Shelbyville Road, between Hubbards Lane and the Inner Belt<strong>High</strong>way.Two banks began construction in the same neighborhood and Citizens Fidelity announced it would expand its branch atBreckenridge Lane and Frankfort Avenue and would build another branch in this area.The Bank of Louisville began building at 4400 Shelbyville Road. In October it opened temporary quarters there, androcked the town when it announced that the new manager would be Ray Steltenpohl, a Citizens Fidelity mainstay since1938.A little to the west, on the other side of Delaney Furniture, which also opened here this year, Lincoln Bank and Trust beganconstruction in October of a branch and named John Emrich, 509 Oxford, manager.Taylor Drugs and Steiden’s opened a shopping center at the corner of U.S. 42 and Chenoweth Lane over the strenuous objectionsof residents in the area.Two schools were opened, Chenoweth Elementary and <strong>Waggener</strong> Junior <strong>High</strong>, with a total enrollment of nearly 1,400, anda <strong>com</strong>bined value of about $1.5 million. The Y.M.C.A. broke ground for a $200,000 center on Hubbards Lane.Construction was started on a $1 million development on the old Potato Festival grounds on the north side of ShelbyvilleRoad, west of the drive-in theatre, by the Churchill Developers, headed by Ed Kaiser and John Stall. But the two men dissolvedtheir association, and so far, only a service station has been built.The end of an era in St. Matthews life, when individuals, not corporation, dominated local business life, seemed to be uponus when Anthony Eline sold his Chevrolet agency at 3914 Frankfort Avenue to the Caudill Company. Mr. Eline had soldcars in St. Matthews since 1913 and switched to Chevrolet in 1933. The Caudill Company moved to quarters on ShelbyvilleRoad, west of Pryor’s.The churches advanced at a rapid pace. In January, St. Matthews Methodist began a $45,000 addition and Bethel Evangelicaland Reformed opened a drive for $225,000 to expand and remodel existing facilities.Building was started on the Beechwood Baptist Church, which will cost abut $156,000. St. Matthews Episcopal in March,after only one year in its new church at Hubbards Lane and Massie Avenue, was readying a $165,000 fund drive for aneducational building.Harvey Browne Memorial Presbyterian Church in April let contracts amounting to $54,407 for improvements. Twomonths later, Holy Spirit Catholic Church opened its new $300,000 church for services.That same month, June, St. Matthews Baptist let contracts for $150,000 to enlarge its auditorium and to build a new educationbuilding, and Meadowview Presbyterian Church, Breckenridge Lane near Taylorsville Road, announced plans forbuilding a $60,000 education fellowship building.St. John Lutheran started a $22,500 building and expansion drive in September. The second Presbyterian Church in Octoberbroke ground for a $250,000 unit in rolling Fields.But there was failure in many areas. Displaying the same suicidal tendencies that almost wrecked the <strong>High</strong>lands as a tradingcenter, downtown St. Matthews could not areee on a basic problem of liquor. Despite a good showing that the peoplepreferred Friday night openings, many stores, especially those dealing in woman’s clothes continued to stay open on Thursdays.
The Voice of St. Matthews, January 6, 1955: St. Matthews Story In 1954St. Matthews Story In 1954 Was One Of Growth With More To ComeThe most strenuous efforts on the part of the St. Matthews Committee of the Louisville Chamber of Commerce, led by KarlStraub in its first year, could not break the deadlock. Some stores stay open late Friday, others late Thursday, and othersboth nights.The City of St. Matthews continued its devilment, although hampered on every side. A city hall was opened in January,and the State Legislature declared it a fourth class city, with a population of over 6,500.A suit filed in February to keep St. Matthews from collecting taxes resulted in utter confusion when the courts ruled againstSt. Matthews. A new tax ordinance was passed and this too was challenged by a suit last month. Meanwhile the City collectedmore than half its taxes and set about providing municipal services.Garbage collection was started in April, and about $5,000 worth of street repairs in July. Ronald C. Kelsay, 24, was namedpolice chief the same month, and patrolman William Tolliver was added to the force in December. Police court opened tohandle violators.In an era when taxes continue to mount, several sixth class cities, to the public amazement reduced taxes. Bellewood tookthe lead in January, cutting levies from 52 cents down to 48 cents per $100 valuation. Later the same month, Richlawntaxes were reduced from 60 cents to 40. Druid Hills in July cut taxes in half, from 20 to 10 cents.The new City of Parkside was established and Clifford Ziegler, 321 Norbourne Boulevard, was elected Mayor.The cities found they had traffic problems and Norbourne Estates, St. Matthews, and Beechwood Village began crackingdown on speeders. Over 125 violators were ticketed and fined.During the dry summer the Cities of Richlawn, Cherrywood, Beechwood Village, and Norbourne Estates found themselvesin the evenings without enough water pressure for ordinary household needs. The Louisville Water Company promisedrelief in 1955.The cities also found they had other <strong>com</strong>mon problems and in December, under prodding of the St. Matthews Committee ofthe Louisville Chamber of Commerce, 20 of the 31 in Jefferson County began an organization in an attempt to solve theproblems through joint action.But civic-wise, sport-wise, and culture-wise, it was a good year.A new service club was organized, the Optimist, “friends of the boy” and Richard Wheeler was elected first president. TheSt. Matthews Community Theatre gained in size and strength, after staging its first production in December, 1953. Thegroup staged four plays in 1954—”The Man Who Came to Dinner,” “Chicken Every Sunday,” “The Night of January16th,” and “Strange Bedfellows.” Profits exceeded one thousand dollars, most of which was donated to the CommunityCenter, whose building was used as a theatre.But it was in the field of sports that St. Matthews was most successful. Eastern <strong>High</strong> <strong>School</strong>’s great basketball squad camefrom behind to over<strong>com</strong>e a 19-point deficit and defeat the Valley Vikings 52-49 for the County title.The Eagles in March whipped Valley again and Fern Creek for the 26th District championship, and wre barely stopped byMale, 49-45, in the Regionals, after leading for three quarters. Llew Spears, Dick Ewing, Phil Barker, and Hugh Durhammade the All-Regional and All-District teams.It was a thrilling farewell present for Coach Earl Duncan, who transferred in the fall to <strong>Waggener</strong>, where he is now dean ofboys. The team’s record was 16-6, and 7-0 in County play.Eastern tennis stars Jack and Jimmy Tarr won the Kentucky <strong>High</strong> <strong>School</strong> doubles championship and Max Brown of IndianHills won the singles. Holy Trinity ended its first year of sports, awarding letters to 15 cagers and 23 baseball players.Jeep Quire named athletic coach, and under the Jeep’s direction the Shamrocks recently <strong>com</strong>pleted a mildly successful footballseason, and have started a sensational basketball year, winning their first five this season in a row.Little League Baseball opened its second season under president Charles Siegel, with four teams in each of two leagues.The American League race, a thriller, saw the Colonials rise from nowhere to nose out the Taylors on the last day of play.Sparked by the hitting and pitching of Mike Lawson, the Colonials overcame a four-game deficit by winning their last sixin a row and their last nine out of 10, to finish with a 13-5 record. Taylors, which had led all year, finished with 12-6.Lawson led the league with seven wins, on loss, and 85 strikeouts. He was the leading hitter with an average of .549, making20 hits in 51 at-bats. He tied for the league lead with two homers, and led in R.B.I. with 18.The Citizens, with an all-star lineup, made a shambles of the National League race, winning 15 and losing only three. Pryorstrailed with 9-9, to capture second place.
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