Georgia Gaming Market Assessment - Pennsylvania Treasury
Georgia Gaming Market Assessment - Pennsylvania Treasury
Georgia Gaming Market Assessment - Pennsylvania Treasury
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<strong>Pennsylvania</strong> Total Population<br />
Region 2000 2010 2015 A.A.G.<br />
2000-2010<br />
AAG<br />
(2009-2015)<br />
Western Region 3,208,865 3,096,427 3,023,375 -0.36% -0.48%<br />
Central Region 1,323,843 1,312,082 1,297,595 -0.09% -0.22%<br />
Eastern Region 7,747,059 8,123,973 8,257,788 0.48% 0.33%<br />
<strong>Pennsylvania</strong> 12,279,767 12,532,482 12,578,758 0.20% 0.07%<br />
The United States 281,421,906 309,038,974 321,675,005 0.94% 0.80%<br />
Source: IXPRESS/Nielsen Claritas, The Innovation Group<br />
Gamer Population<br />
In 2010, the gamer population, defined as 21 years of age or older, represented nearly 74% of the<br />
total population in <strong>Pennsylvania</strong>. The Eastern region skewed slightly lower with only 73% of<br />
population above the age of 21 and both the Western and Central regions showing older<br />
populations with 75% of the population age 21 or above. The 21+ proportion is projected to<br />
increase in all three regions, but the number of adults is projected to decrease in both the Western<br />
and Central regions. This trend is similar to the overall population decreases which are projected<br />
for those two regions. Compared to the national average, the Commonwealth of <strong>Pennsylvania</strong> is<br />
projected to have a higher proportion of people at 21 and older. The chart below further shows<br />
gamer population and related projected growth.<br />
Population Over 21 Yrs.<br />
Region 2010 % of Total<br />
Population<br />
2015 % of Total<br />
Population<br />
AAG<br />
(2009-2015)<br />
Western Region 2,323,843 75.05% 2,297,998 76.01% -0.22%<br />
Central Region 984,088 75.00% 981,516 75.64% -0.05%<br />
Eastern Region 5,902,151 72.65% 6,049,770 73.26% 0.50%<br />
<strong>Pennsylvania</strong> 9,210,082 73.49% 9,329,284 74.17% 0.26%<br />
The United States 220,820,181 71.45% 231,083,594 71.84% 0.91%<br />
Source: IXPRESS/Nielsen Claritas, The Innovation Group<br />
Income<br />
Income level is a significant factor for gaming revenue. In general, individuals with a higher<br />
income, tend to have more disposable income, which may represent a larger gaming budget. A<br />
larger gaming budget, whether in terms of more frequent trips or a higher spend per trip, equates<br />
to higher gaming revenue. The Innovation Group has analyzed national and regional trends for<br />
median household income, average household income and effective buying income, each of<br />
which helps to determine potential gaming revenue within a market.<br />
The Innovation Group Project #054-11 August 2011 Page 5