Georgia Gaming Market Assessment - Pennsylvania Treasury

Pennsylvania Total Population
Region 2000 2010 2015 A.A.G.
2000-2010
AAG
(2009-2015)
Western Region 3,208,865 3,096,427 3,023,375 -0.36% -0.48%
Central Region 1,323,843 1,312,082 1,297,595 -0.09% -0.22%
Eastern Region 7,747,059 8,123,973 8,257,788 0.48% 0.33%
Pennsylvania 12,279,767 12,532,482 12,578,758 0.20% 0.07%
The United States 281,421,906 309,038,974 321,675,005 0.94% 0.80%
Source: IXPRESS/Nielsen Claritas, The Innovation Group
Gamer Population
In 2010, the gamer population, defined as 21 years of age or older, represented nearly 74% of the
total population in Pennsylvania. The Eastern region skewed slightly lower with only 73% of
population above the age of 21 and both the Western and Central regions showing older
populations with 75% of the population age 21 or above. The 21+ proportion is projected to
increase in all three regions, but the number of adults is projected to decrease in both the Western
and Central regions. This trend is similar to the overall population decreases which are projected
for those two regions. Compared to the national average, the Commonwealth of Pennsylvania is
projected to have a higher proportion of people at 21 and older. The chart below further shows
gamer population and related projected growth.
Population Over 21 Yrs.
Region 2010 % of Total
Population
2015 % of Total
Population
AAG
(2009-2015)
Western Region 2,323,843 75.05% 2,297,998 76.01% -0.22%
Central Region 984,088 75.00% 981,516 75.64% -0.05%
Eastern Region 5,902,151 72.65% 6,049,770 73.26% 0.50%
Pennsylvania 9,210,082 73.49% 9,329,284 74.17% 0.26%
The United States 220,820,181 71.45% 231,083,594 71.84% 0.91%
Source: IXPRESS/Nielsen Claritas, The Innovation Group
Income
Income level is a significant factor for gaming revenue. In general, individuals with a higher
income, tend to have more disposable income, which may represent a larger gaming budget. A
larger gaming budget, whether in terms of more frequent trips or a higher spend per trip, equates
to higher gaming revenue. The Innovation Group has analyzed national and regional trends for
median household income, average household income and effective buying income, each of
which helps to determine potential gaming revenue within a market.
The Innovation Group Project #054-11 August 2011 Page 5