Georgia Gaming Market Assessment - Pennsylvania Treasury

Number of Machines
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Source: PGCB, The Innovation Group
Number of Machines and Win Per Unit (Trailing 12 Months)
Jun-08
Aug-08
Oct-08
Dec-08
Feb-09
Apr-09
Jun-09
Rivers
Aug 09
Aug-09
Penetration Comparison
In addition to supply and demand trends, population/supply ratios are useful metrics. The adult
population (21+) for the Eastern and Western Regions and sub-markets is provided along with
market revenues and slot positions. From this two key ratios are derived: Adults per Gaming
Position and Win per Adult (WPA). Win per Adult measures the level of projected expenditure
per adult to achieve the revenue totals in the market. Adults per gaming position measures the
supply of gaming in reference to the available local population. Generally as the number of
adults per position declines, suggesting greater access to casinos and supply more in line with
demand, the win per adult will increase.
The Western region has a greater supply relative to the population, at only 274 adults per slot
machine compared to 327 in the East. As would be expected given the greater level of supply,
win per unit (WPU) is lower in the West. Among the sub-markets, the Poconos has the greatest
supply and the highest WPU. Pittsburgh has the second highest supply but trails Harrisburg in
WPA. Philadelphia has the lowest supply and the lowest WPA.
The Innovation Group Project #054-11 August 2011 Page 44
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Aug-10
Number of Machines WPU
Oct-10
Dec-10
Feb-11
Apr-11
$450
$400
$350
$300
$250
$200
$150
$100
$50
$0
WPU