Georgia Gaming Market Assessment - Pennsylvania Treasury

Census Bureau or Bureau of Economic Research. Average household income and effective
buying income are two statistics that help to get a general feel for specific markets in terms of
potential gaming revenue.
Average Household Income
The Eastern Region has the highest average household income of the three regions at $72,772 in
2010, outpacing the state average of $67,154, and the national average of $71,071. The Western
Region, Eastern Region, and Pennsylvania statewide household incomes grew faster than the
United States household income from 2000-2010. That trend is expected to continue through
2015 as the Eastern Region and Pennsylvania statewide household incomes are expected to grow
at an average rate of 1.82% and the Western Region is expected to grow at 1.79%, while the US
household income is only expected to grow at 1.74% per year. The table below shows average
household income for Pennsylvania and the United States
Average Household Income
Region 2000 2010 2015 A.A.G.
2000-2010
A.A.G.
2010-2015
Western Region $48,783 $61,506 $67,216 2.34% 1.79%
Central Region $42,036 $52,725 $57,387 2.29% 1.71%
Eastern Region $57,265 $72,772 $79,641 2.43% 1.82%
Pennsylvania $52,682 $67,154 $73,496 2.46% 1.82%
The United States $56,644 $71,071 $77,465 2.29% 1.74%
Source: IXPRESS/Nielsen Claritas, The Innovation Group
Effective Buying Income
Effective buying income is average household income after state and federal taxes are deducted.
This shows a more precise income that is disposable. In 2010, only the Eastern Region had a
higher effective buying income than the US, with both topping more than $56,500. The effective
buying income is expected to grow the most in the Western Region at a rate of 1.76% per year
and the least in the Central region at 1.70% per year. Each region in Pennsylvania is expected to
outpace the national average of 1.69% per year. Effective buying income is summarized below.
Effective Buying Income
Region 2010 2015 A.A.G.
2010-2015
$ Growth
2010-2015
Western Region $45,420 $49,558 1.76% $4,138
Central Region $41,091 $44,710 1.70% $3,619
Eastern Region $56,724 $61,808 1.73% $5,084
Pennsylvania $53,775 $58,678 1.76% $4,903
The United States $56,585 $61,517 1.69% $4,932
Source: IXPRESS/Nielsen Claritas, The Innovation Group
The Innovation Group Project #054-11 August 2011 Page 8