Georgia Gaming Market Assessment - Pennsylvania Treasury
Georgia Gaming Market Assessment - Pennsylvania Treasury
Georgia Gaming Market Assessment - Pennsylvania Treasury
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Census Bureau or Bureau of Economic Research. Average household income and effective<br />
buying income are two statistics that help to get a general feel for specific markets in terms of<br />
potential gaming revenue.<br />
Average Household Income<br />
The Eastern Region has the highest average household income of the three regions at $72,772 in<br />
2010, outpacing the state average of $67,154, and the national average of $71,071. The Western<br />
Region, Eastern Region, and <strong>Pennsylvania</strong> statewide household incomes grew faster than the<br />
United States household income from 2000-2010. That trend is expected to continue through<br />
2015 as the Eastern Region and <strong>Pennsylvania</strong> statewide household incomes are expected to grow<br />
at an average rate of 1.82% and the Western Region is expected to grow at 1.79%, while the US<br />
household income is only expected to grow at 1.74% per year. The table below shows average<br />
household income for <strong>Pennsylvania</strong> and the United States<br />
Average Household Income<br />
Region 2000 2010 2015 A.A.G.<br />
2000-2010<br />
A.A.G.<br />
2010-2015<br />
Western Region $48,783 $61,506 $67,216 2.34% 1.79%<br />
Central Region $42,036 $52,725 $57,387 2.29% 1.71%<br />
Eastern Region $57,265 $72,772 $79,641 2.43% 1.82%<br />
<strong>Pennsylvania</strong> $52,682 $67,154 $73,496 2.46% 1.82%<br />
The United States $56,644 $71,071 $77,465 2.29% 1.74%<br />
Source: IXPRESS/Nielsen Claritas, The Innovation Group<br />
Effective Buying Income<br />
Effective buying income is average household income after state and federal taxes are deducted.<br />
This shows a more precise income that is disposable. In 2010, only the Eastern Region had a<br />
higher effective buying income than the US, with both topping more than $56,500. The effective<br />
buying income is expected to grow the most in the Western Region at a rate of 1.76% per year<br />
and the least in the Central region at 1.70% per year. Each region in <strong>Pennsylvania</strong> is expected to<br />
outpace the national average of 1.69% per year. Effective buying income is summarized below.<br />
Effective Buying Income<br />
Region 2010 2015 A.A.G.<br />
2010-2015<br />
$ Growth<br />
2010-2015<br />
Western Region $45,420 $49,558 1.76% $4,138<br />
Central Region $41,091 $44,710 1.70% $3,619<br />
Eastern Region $56,724 $61,808 1.73% $5,084<br />
<strong>Pennsylvania</strong> $53,775 $58,678 1.76% $4,903<br />
The United States $56,585 $61,517 1.69% $4,932<br />
Source: IXPRESS/Nielsen Claritas, The Innovation Group<br />
The Innovation Group Project #054-11 August 2011 Page 8