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AgriManipur Volume 1, Issue 1Meeting with a Star: Subhra HanjabamSubhra Hanjabam, a multifaceted personality, takes food processing to her heart.Master in nutrition, Subhra started her journey with a single pan and no budget at all.Her formidable courage makes her today a household name of indigenous foodproducts. Her enterprise, Meira Food, is also a symbol of women empowerment. Theindustry is exclusively run and managed by women only. Please find out more abouther and her mission.Subhra Hanjabam“My social & moralresponsibility towardssociety gave mestrength to mymaterialize my dream”1. AgriManipur: When and howwas the enterprise established?Subhra Hanjabam (SH): MeiraFoods was established in the year2004 under the aegis of Actionfor Community TransformationManipur (ACT-M). Under theSponsorship of MSME, Takyelpatconducted a training on Foodand vegetable preservation training.After completion of thecourse most of them expressedtheir inability to state a unit.When I invited them to workwith me out of 30 participants, 5of them turn up. That was howwe started products, trying outnew thing and variety to the market.2. AgriManipur: What attractsyou to take fruit and vegetableprocessing as your profession?SH: After my completion of MasterDegree in Food & Nutritionin the year 1990 from BanasthaliVidyapith, Rajasthan, I triedmany govt. jobs. But fortunatelyor unfortunately that was theperiod when govt. banned mostof the Govt. recruitment. Afterappearing many of the writtenexaminations and interviewresults never come out. I servedin Private college (WangkhemMani Girls College), participatedin water analysis project work,joined All India Radio as CasualAnnouncer, and joined NGOactively. None of the above jobssatisfied me except working inNGO (I work 13 years withNGOs). That‘s when I learnedworking with people and socialactivities. I was interested ineconomic improvement ofwomen, solving of the crucialproblem of society like unemploymentand industrialist processfor improving state economy.My educational background andavailability of fruits and vegetableshelp to select processing offruits and vegetables as my ultimateprofession.3. AgriManipur: What drivesyou to run this business forlong time when many ofother industry perish?SH: My social & moral responsibilitytowards society gave mestrength to my materialize mydream. My girls (who are workingwith me) untiring support andsharing faith in me make me toface all the difficulties. One esteemedcustomer guided us toproduced more variety of productsof their taste. My family andfriends supported us in all thepossible way. I am thankful all ofthem.4. AgriManipur: Would yougive a brief picture of balancesheet of your business?SH: We started on business withzero investment. Whatever Ihave in kitchen we utilised it.Whatever we received after thesale of our product was firstinvestment. We reinvest whateverwe earn and expanded ourbusiness.5. AgriManipur: As a foodprocessor and businessmanwhat kind of difficulties werefaced/ are facing? Technical,financial and emotional?SH: As we have endless opportunity,difficulty also follows.But belief in the saying―Where there is a will there isa way‖. Being a life member ofAssociation of Food Scientist& Technologist, India(AFSTI), Manipur Chapter,members of Association extendall possible help whenever any Technical difficulty isthere. My girls, friends andfamily are there to support mewhen ever I feel helpless. I amnot happy with financial instituteswhich makes so difficultto receive any financial help.Friends and family always supportedwhenever I‘m in need.6. AgriManipur: What kind ofsupports are needed for thewelfare of small scale entrepreneurs?SH: For the welfare of small Scaleentrepreneurs, financial institutesshould come forward to supportus those who are genuinely workingand has future in it. Governmentshould provide more oftechnical service to these industries.Basic needs like electricityand water should be provideduninterrupted. Some incentivePage 12
AgriManipur Volume 1, Issue 1and welfare scheme for the workersto meet their family needs arealso imperative.7. AgriManipur: What problemsare being faced by small scalefood processors in general ?SH: Till now no large problemare faced except fluctuations ofprice due to frequent bandhs &blockades.8. AgriManipur: What in youropinion is the future of foodprocessing and its business inthe state?SH: With improvement in itsquality, packaging and diversificationof products according tomarket demand, there is a hugescope to accelerate the businessand move beyond the state.9. AgriManipur: As you knowtoday’s youth are less botheredabout entrepreneurship or hardearned profession but insteadchoose short cut route to earntheir livelihood. This may affect the society. Do you have any suggestionto reverse this trend?SH: Earning by short cut method always disturb the integrity of a person. Itgives more of ill effect to the society rather than helping them. I am creatingan environment to earn by working hard. Being in production, I amnot only helping to meet personnel requirement but also the economy of asociety; creating a sustainable society, for today and for ever.AgriManipur: Thank you very much. Hope you have great future andenlighten our generation.CoooooNECTHope this will connect you with useful information you are longing for. This information hub intendsto help you in advancing your enterprises/ business making use of it.NATIONAL HORTICULTURE BOARDWhat is it?NHB is an autonomous society set up by Govt. of India in 1984 with a mission to promote horticulturehorticulture sectors by infusing technologies and capabilities along the horticultural chain.Its objectives are multifold which includes development of hi-tech commercial horticulture in identifiedbelts, development of integrated, energy efficient cold chain infrastructure for fresh horticulture produce, transfer of technology to producers/farmersand service providers such as gardeners, farm level skilled workers, etcWhat schemes it has?Development of Commercial Horticulture throughProduction and Post-Harvest Management of horticulture cropsCapital Investment Subsidy Scheme for construction/expansion/modernization of Cold Storages/Storages of Horticulture ProduceTechnology Development and Transfer for Promotion of HorticultureMarket Information Service Scheme for Horticulture CropsHorticulture Promotion ServiceMost of the the shemes gives back-ended capital subsidy upto 20% - 33%Contact addressMinistry of Agriculture, Government of India85, Institutional Area, Sector - 18Gurgaon - 122015 (Haryana)http://www.nhb.gov.inEmail: info@nhb.gov.inPage 13North East Regional OfficeChhibber House4th Floor, Dispur Post OfficeGuwahati, 781005Tele/Fax : 0361-2599141, 2340695E-mail : nhbghy-mic@yahoo.co.in
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