Extreme Characters & Brainstorming
Extreme Characters & Brainstorming
Extreme Characters & Brainstorming
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<strong>Extreme</strong> <strong>Characters</strong>& <strong>Brainstorming</strong>
<strong>Extreme</strong> charactersExercise
• <strong>Brainstorming</strong>Exercise
<strong>Brainstorming</strong>• It is a friendly competition!• Let creativity loose!• It is an intensily group-oriented process, but a moderator is needed to beresponsible of the rules and the focus, for progression and capturing ideas worthreturning to, to keep up the energy, follow up and ask questions, to encourage, toask weird questions!• Point out a branstorming moderator for the group
90:10The 90:10 rule of life:10 % in life is made up of what happens to you90 % of life is decided by how you reactThe 90:10 rule of brainstorm:90 % of the ideas are bad, wrong, improbable, immoral, criminal, etc10 % of the ideas are worthy of more discussion and thoughtIn a brainstorm, you want as many ideas as possible - both good and bad -since volume of both kinds exponentially increases the 10% of good ideas.
Do bad ideas have any value?
Do bad ideas have any value?YES, because almost every good idea comes from a bad idea!
<strong>Brainstorming</strong>• Universal method• Everybody can brainstorm, buteverybody is not good at it.• Make yourself visible for theboss!
• Sharpen the focus• Playful rules• Number of ideas• Build and jump• The space remembers• Stretch your mental muscles• Get Physical
How to kill• The boss gets to speak first• Everybody gets a turn• Experts only please• Do it off-site• No silly stuff• Write down everything
Schedule• 13.50 Brainstorm with two characters on the subject ”design a service forpublic libraries in 2020” = 60 minUse post-its, Paper prototyping nr 44, Quick-and-dirty prototyping nr 46• 14.50 Decide three best ideas = 20 minUse for instance ”Five why´s? nr 33”, ”Experience prototyping nr41” , ”try ityourself” nr 51, role-playing nr 47, bodystorming nr 38, or rank and vote• 15.10 Present three best ideas 2min / group• 15.45 Roundup and End• HAVE FUN AND KEEP UP THE ENERGY!!
Do not criticise
Build upon other’s ideas
Keep focus
One speaker at the time
Encourage wild ideas
Be visual
Quantity instead of quality
Rules• Do not criticise• Build upon other’s ideas• Keep focus• One speaker at the time• Encourage wild ideas• Be visual• Quantity instead of quality
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