Capgemini ppt template - IDG

Digital has created the „selfish‟ customer conversations3

Not just adding channels to channel infrastructure

Our Mobile Banking prototype holding retail banking functionality , launched in Q1 2009,have been the first mobile banking app in European region and have already stood as anexample for many of our respective FS clients** Reference to e.g. Nataxis and Rabo Mobiel5

Defining the best mobile application development options as a result of yourmobile banking strategy and business and technical requirementsCapgemini has experience in building all 4 mobile apps style at FS and non-FS clientsPure Mobile Web2008-2010/11 > 20111 2 3 4Pure Native ApplicationsMultiplatformDevelopmentHybrid Web-Native• Browser Based• Website created specifically formobile devices – accessiblethrough mobile browsers, runinside the browser, nodownload or installationrequired• Embedded in the device• Application designed to run ona specific mobile operatingsystem – download andinstallation required• Cross-OS platforms tool todevelop Native applicationsonce ignoring mobile platformspecificity• Application designed to run onspecific mobile operatingsystems –download andinstallation required• Enable the delivery of costefficientmobile applications• Native Skin build once• Business functionality realizedon the Web side1.0 2.0

Capgemini‟s has already a long history in providing our clients with websolutions – now adding the mobile channel, we are offering a single platformapproach to drive our Integrated Digital Channels viewWeb 2.0Mobile Portal Platform• MPP is based on IBM WebSphere . Ifcurrent internet banking is based on WSPortal technology the mobile channel canfully benefit from this Portal platform totransform to a single online platform• Reuse of infrastructure and even codelead to dramatically lower investmentscost to establish the mobile channel• Accelerate go-to-market of servicesthrough mobile applications• Ease of international roll-out: bystandardizing a global design of thenative skin, local deviations can bebuildon a webview level• Proof of concept phase could be passedto focus on a quick start and allow anagile development approach to securebusiness concern to keep up to client’sneed to execute banking activities fromtheir mobile device

Bank 2.0 Architecture : Outside-In - Decoupling Layers8

Digital Integration - Capgemini Portal-Based solutions

Support servicesHybrid Apps: From Channel Silo‟s to Single Digital PlatformTabletAppAppspecificAndroidAppspecificIPhoneAppspecificBBAppspecificWMBrowseronlySocialMediaWebSiteStandard html / xml communicationMobile Portal Extension (for web or hybrid access)Portal ServerPortlet Portlet PortletPresentationservicesApplication ServerIntegration Business servicesBack-End SystemsUsing Portals technology stack to implement state of the art mobile banking serviceswill allow FI’s to implement a Multichannel Digital Platform for both digital channels, the Web and Mobile10

Multiplatform solution - Kony Platform

Camera & Scan – Making a picture of your check and have your money instantlyat your deposits save customer time and bank‟s money

The traditional purchase funnel is outdated, Mobile extends the customerprocess and enables your business to provide sales enhancing servicesThe product stays constant or simplifyAwarenessInformationServicesTransactionTransactionDecisionMy CadillacCareDealerRoadsideOnStarServicesOwn Servicing Servicing /Buy ,ServicingOwnConsumer leads Deliver Relevancy Inspire & entertain Share & Engage Loyalty & Retention Sales

“Portal-integrated” applicaties: showcase Backbase

Mobile Banking vs Mobile Payments-Mobile Wallet15

Capgemini Mobile Banking 2.0 MethodologyStep 1 Step 2Step3Step 4concept creation &joint vision phaseDesign & PrototypingBuild & Field experimentationSynthesis. . . .IndustrializationActivities :Workshops• Mobile (Smart) Phoneenvironment Discovery• Benefit / business case• User Analysis - Needscollection and scope• Functional guidelinesvalidation and Go-NoGodecision• Planning• Check of technical aspects• RoadmapDeliverables• Use case docs• RoadmapActivities :• User Centric design• Prototype development• Intermediate iteration withusers• Customer experienceJourneys• Simple documentationredaction• Insight & measurement• Proof of Concept• Prep Development on mobileOSDeliverables:• Prototype application• UI design• Requirements docs• Other DocumentationActivities:• Mobile Solution development &Implementation (API’s)• Qualification Appstore• PMO• Change management• Customer Support ResponsibleTraining• Support level 2• Mobile Testing• Content Cleaning & Conversion• Marketing planningDeliverables:• Installed application on the usersmobile devices• Support process maps• Other Documentation• Installation guideActivities:• Users feedback Workshop• Synthesis presentation andrecommendations• Sourcing• Operational Excellence• Quality• Release managementDeliverables:Synthesis document(Powerpoint format)OptionIndustrialversionrequirementsdocumentProject & Delivery Management16

Capgemini Single Portal Platform ServicesA Mobile Solution environmentPowered by IBM & Capgemini

Case study - Hybrid Mobile Applications for Global BankEfficient Architecture-Reusing Bank’s assetsCost – effective cross-Platform approachFast time to marketBusiness -compliantBased on the Bank’s existingAfter iPhone, other multi-OS (e.gImplementation of platform < 6In an intensive sprint withonline infrastructure (WebSphereAndroid) and multi-device , multi-monthsbusiness we were able to baselinePortal), we leveraged our hybridsite requirements can be• -Budget , 20% under estimationall functional , non functionalmobile portal platform solutionimplemented reusing the same• -Apple features app in businessrequirements (including UI). Weenvironment to render mobileplatformsectionaccelerated the build phase andservices from the existing WS-After first two weeks:managed risks by HTMLbased infrastructure with• >15% of internet users alreadyprototypingdramatic cost savings onuse are active app usersdevelopment cost and release• >60K downloadmanagement costs• >high customer satisfaction

Other Mobile FS References

Allianz - Mobilising the Emergency Assistance processObjectiveThe objective is to simplify and optimize the emergency centreprocess of Mondial Assistance.Estimated advantages and results for MA:• A highly maintainable and flexible mobile application for multiplemobile operating systems, re-use of a basic application, faster andmore efficient customer case handling, a mechanism for cross- andup sell;• Technology Strategy based on mobile multiple app platformsolution• No proliferation in applications, Image boost as an innovativeservice provider, the ability to offer the application as a white labelto business partners.Mondial Assistance is an Allianz companySolutionEnd-2-end delivery of a mobile app based on a multi-mobileplatform solution This includes a roadmap for future newbusiness models with partners. An example of replicating themobile business model to another label of Allianz in NL(Allsecur). Live April 2011Benefit for the clientShort-term delivery of the mobile apps based on a scalable andefficient platform.

Case Study - RaboBank Mobile WalletRabobank has implemented various mobile banking/payment services using different business models1RabobankMobiel• Rabo Mobiel, Rabobank’s MVNO, was launched at the end of2006. Post-paid, pre-paid, mobile data & mobile banking.Seamlessly integrated within bank distribution & back-office• Introduced mobile MiniTix as a stepping stone towards mobilepayments• Some NFC payment trials• Aim: 100k customers by end 2007• (CG involved in product marketing, IT & OPS, partner selection,project management and business case)RabobankMobile Bankingon IphoneRabobankMy Order• In January 2010 Iphone app launched• Transfers, account management, ATM locator• Rich UI• Major success- over 1000% growth in active usage• New app design are to be implemented (CG is partnering onMobile design ! )• Small payments can be done using minitix service by certainbars and restaurants in A’dam region only23

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