Responsible management - Wanzl Metallwarenfabrik GmbH

NEWS AND INFORMATION 

FOR OUR PARTNERS 

IN THE RETAIL TRADE 

WINTER | SPRING 2007 

WWW WANZL WORLDWIDE 

Responsible management 

The right balance

WANZL WORLDWIDE WINTER | SPRING 2007 EDITORIAL 

EDITORIAL 

The cover story of the latest edition of the WANZL WORLDWIDE magazine concerns corporate responsibility for the 

environment. Economics and ecology can be complementary if the company’s guiding principles include clearly defined 

environmental management. That is why, two years ago, Wanzl began to combine quality and environmental management 

in a single certification system. 

Wanzl has enhanced its visual presentation with a new corporate style and a clear positioning of its seven business 

areas. On the basis of these intensified corporate activities, Wanzl is currently investing around €16 million in order to 

add 21,000 sq. m. of production space to its main plant in Germany. Further expansion work is also under way in China 

and the UK, and the site in the Czech Republic was expanded by 8,500 sq. m. last year. These investments give Wanzl a 

long-term guarantee of worldwide delivery capability and punctuality across all product groups, and provide customers 

with optimum on-site service. 

You will also find useful information on innovative solutions and products for the world of retailing, such as the new 

trange of shopping trolleys for people with disability. In the UK, the Disability Discrimination Act is already in force, 

with retailers being required to provide the same level of service for people with disability as for all other customers. 

Retailers in other European countries can also expect legal changes concerning their provisions for physically disabled 

customers in the not-too-distant future. 

Wanzl celebrates its 60th anniversary this year. We would like to thank you for the close and equitable partnership and 

fruitful co-operation. We hope that, as a customer, you will continue to put your trust in Wanzl’s products and services 

in the future. 

Happy reading! 

Gottfried Wanzl 

www – wanzl worldwide 

The customer magazine of Wanzl Metallwarenfabrik GmbH 

Published by: 

Wanzl Metallwarenfabrik GmbH – Bubesheimer Straße 4 

89340 Leipheim – Germany 

Phone +49(0)8221/729-0 – Fax +49(0)8221/729-100 

info@wanzl.de – www.wanzl.com 

Edited by: Wanzl-Marketing, PRESSE & mehr 

Design / Layout: LIQUID –Agentur für Gestaltung, Augsburg 

Translation: English Experts, Munich 

Photos: Wanzl Metallwarenfabrik GmbH, Ahold CZ, Bundesverband Deutscher 

Heimwerker-, Bau- und Gartenfachmärkte e.V. (BHB), Dovile Cizaite (cover picture), 

EHI Retail Institute, European DIY-Retail Association (EDRA), Firma Max Gründl, 

Getty Images Inc., Gottlieb Duttweiler Institut, Greiner B.V. Blumendirekthandel, 

HORNBACH-Baumarkt-AG, Juan Torrent Almela, Keck & Lang GmbH, McFit Fitness 

GmbH, METRO Group, Microsoft Corporation, Naturata Spielberger AG, OBI Bauund 

Heimwerkermärkte GmbH & Co. Franchise Center KG, Oliver Hadji, Origin 

Energy /Australia, PixelQuelle GmbH, Shop Project Mailand, Zukunftsinstitut GmbH

ENVIRONMENTAL MANAGEMENT WANZL WORLDWIDE WINTER | SPRING 2007 

Standards 

Economics and ecology are compatible 

As a company with clear ethical principles, Wanzl 

has developed management guidelines which 

combine entrepreneurial progress with innovation 

regarding the protection of the environment. Wanzl is 

environmentally certified in accordance with DIN-EN-ISO 

14001. This ensures that the standards governing its 

actions and the resulting company-wide processes are 

focused consistently on the environment, conservation of 

resources and protection of people. Once a year, Wanzl 

undergoes an intensive audit in which the values achieved 

are compared to the targets specified in the environmental 

business plan. 

Wanzl is an outstanding ‘ecoprofit company’ with its 

commitment to reduce the consumption of energy, water 

and raw materials and at the same time to minimise 

waste. For example, Wanzl uses collected rainwater at its 

production sites. The waste heat from the water used to 

cool the machinery is used to heat the company’s buildings. 

The water is then purified to produce drinking water 

which meets the strict requirements of the German 

drinking water regulations and the European drinking 

water directive. Alternatively, the used water is returned 

to the company’s internal production cycle. Each year, 

approximately 10,000 cubic metres of drinking water is 

saved as a result of water recycling. What is more, Wanzl 

has also cut its water requirement by almost 40 percent 

in the past three years by using the most up-to-date 

production processes. 

Wanzl also gives priority to environmental interests 

in other production processes. For example, environmentally 

friendly hydroelectric power plants generate a 

quarter of the required electricity. By using the latest 

manufacturing processes and CAD and CAM techniques, 

it has been possible to reduce the waste rate applying to 

the annual 70,000 tonnes of raw material such as steel 

and plastics to 0.05 percent. All waste products are 

recycled so that they can re-enter the production process 

in a way that protects the environment and conserves 

resources. « 

W THE WATER USED in the production 

process at Wanzl is recycled into drinking water 

in accordance with strict legal requirements or 

alternatively is returned to the production 

process. 

O WANZL is environmentally certified and an 

outstanding ‘ecoprofit company’. Even the 

energy-intensive galvanising process is managed 

in a way that conserves resources. 

I HYDROELECTRIC POWER PLANTS – 

suppliers of environmentally friendly energy to 

Wanzl. 

ENVIRONMENT SERIES 

As part of a regular series, forthcoming 

editions of WANZL 

WORLDWIDE will include information 

on Wanzl’s commitment to 

the environment. The focus will be 

on subjects such as environmentally 

friendly production processes, savings 

of raw materials, the use of renewable 

energies and recycling processes in the 

company’s operations.

4 WANZL WORLDWIDE WINTER | SPRING 2007 THINK-TANK 

‘Cheap is good’ – 

‘cheap is not goo 

The free flow of goods is the fuel that powers the 

bulldozer of globalisation. But what is cheap? What we 

are talking about is a fundamental attitude among 

people at a time when everything they can have is 

available immediately and easily… and at a ‘good’ price. 

The present preoccupation with discount and bargain 

hunting is a logical consequence of globalisation. It has its 

origin in the satiated markets of Western civilisation. Never 

before have so many people stayed in five-star hotels, or 

travelled by air. And at the same time never before have so 

many people scrutinised the price of products and services. 

When we say: ‘cheap is good’, we mean that the aspiring middle 

classes in countries such as China and now also India are becoming 

part of a global ‘dream community’, and will change the markets in 

an unprecedented way. More people want to share in the consumer 

goods produced on this earth – at crazy low prices! In countries in 

which democracy remains denied, greater choice in supermarkets 

and all kinds of shopping possibilities are producing ‘consumer 

democracy’. Technology – the internet, mobile phones, e-mail, SMS – 

has brought the reality of prosperity and product choice even to the 

most far-flung corners of the world. This stirs imagination, desire, 

dreams and illusions. Never before has it been so easy for people to 

obtain the products and services they want, giving rise to a feeling 

that everything is available. We just have to ask for it. 

No-one will be able to stop this bulldozer of globalisation, 

fuelled by the promise of endless quantities of cheap 

products for very many people. 

Nilüfer Göle, the Turkish social scientist, has 

pointed out that freedom of consumer seduction 

is at the heart of the modern world. Since more 

and more information is becoming available faster, 

more easily and cheaply, a virtual community 

of ‘wish people’ is emerging who are justifiably 

dreaming of a better life. The ‘American dream’ 

is being globalised and becoming attainable and 

cheaper. Our understanding of freedom has 

developed into a belief that more choice is always 

better than less choice, which is another result 

of the globalisation bulldozer. Ten TV channels are better than five, 

50 are better than 20, and 30 types of strawberry yoghurt are 

better than 15. When Boris Yeltsin visited the USA in 1989, he was 

frequently found in supermarkets. This was no coincidence, as he 

intuitively recognised that they reflect the success of a nation. 

Without a wide range of cheap products, democracy will not function. 

Rough vodka or empty shelves are a sign of poverty and 

membership of the third world. Yeltsin was ashamed of the miserable 

range of consumer goods available in the Soviet Union at that time. 

Today we acknowledge that people who consume contentedly no 

longer want to wage war. The significance of nations, ideologies 

and visions fades into the background in favour of personal care, 

self-fulfilment – and consequently more individual responsibility. 

But when we say: ‘cheap is not good’, we also mean that 

there is a downside to this trend. 

When the focus shifts to the lowest price to fulfil global consumer 

dreams, bargain hunting becomes the dominant lifestyle – with all 

the consequences that this has on the production side. The fight 

for resources is already under way, since it is impossible for everyone 

to participate simultaneously to access a wide range of cheap 

goods. If the whole world were to consume energy and resources 

on the basis of the Western – or American model – a collapse would 

soon ensue. Low prices for increasing numbers of people will only 

work if cost structures are organised accordingly. When the 

purchasing conditions are right due to volume, and when workers’ 

wages are correspondingly low. When order processes, supply chain 

and customer care are as economical as possible. An average food 

product in the supermarket today travels around 2,000 kilometres. 

Take the example of a snow shovel – its component parts will have 

travelled twice round the world before being put on sale in the 

finished product. This puts pressure on ecology, people, processes, 

products, manufacturing and sales conditions – unprecedented in the 

current form. Progress has its price – in all senses of the word. 

Some time ago, big companies went through the game of 

‘downsizing, outsourcing, off-shoring, rightsizing’, in order to 

find out where and with what qualifications the cheapest 

employees could be found. 

Many groups with centralised structures consistently engage in 

‘body shopping’ as part of their human resources policy. They buy 

highly qualified employees from low-wage countries and give 

them privileged treatment because they are still far cheaper than

and 

d’ 

employees from high-wage countries. And they buy ‘lowtech 

employees’ at the lower end of the spectrum who 

can temporarily meet the company’s requirements for 

lowest-price personnel. We can assume that in the years 

ahead price will play an even more dominant role – in 

purchasing, politics, economics, morality, family, education 

and leisure. But, every mega-trend has strong countertrends. 

Only in this way is it possible to understand the 

intensified search for added value and differentiation as 

compared to mere ‘commodity status’. Differentiation, as 

it relates for example to quality, health, sustainability, 

security, transparency or other values. This counter-trend 

is directed above all against the concept of ‘faster, better, 

cheaper’. With a logic based solely on constant improvement 

of figures, companies are embarking socially and 

economically on a high-risk strategy. They are generating 

ever higher follow-up costs which will ultimately be 

uncontrollable. Of the three elements ‘faster’, ‘better’ and 

‘cheaper’, only two can be successfully combined. If we 

try to push for all three, we will end up with epidemics or 

ecological catastrophes such as global warming, child 

Gottlieb Duttweiler Institute – 

Unconventional and groundbreaking 

FOR MORE THAN 40 YEARS THE GOTTLIEB 

DUTTWEILER INSTITUTE (GDI) HAS BEEN A 

GUARANTOR OF INDEPENDENT RESEARCH, WHICH 

NOT ONLY ALLOWS BUT PROMOTES OPEN-MINDED 

AND UNCONVENTIONAL THINKING. 

That is how new approaches and groundbreaking ideas 

emerge. Underpinned by global networking, the GDI 

operates as a knowledge platform which investigates and 

discusses contemporary economic and social themes and 

makes them accessible to the public. The GDI is a meeting 

place, a place of bold ideas, a place to overcome mental 

limits. The GDI is one of the leading research and knowledge 

centres in the areas of commerce, consumption and 

mega-trends. It is primarily an international think-tank, but 

THINK-TANK WANZL WORLDWIDE WINTER | SPRING 2007 5 

labour like in the Philippines or Indonesia and the 

‘slumming’ of mega- or even meta-cities such as Mumbai 

or Mexico City. We must therefore limit ourselves or be 

selective and focus on quality standards. For with the 

ever growing likelihood of follow-up costs from the 

‘faster-better-cheaper’ world, we will accumulate uncontrollable 

losses. Are we able to learn collectively, do we 

have enough time or will blind Darwinism go through to 

the next round? « 

its role is much greater. The imparting of knowledge in the 

form of studies, books, papers, workshops, consultancy 

and in the GDI IMPULS magazine is a central concern of 

the GDI. Because it also sees itself as a meeting place, it 

organises in-house events such as conferences, meetings, 

themed evenings and seminars. These focal points make 

the GDI a competence centre for all issues surrounding 

the development of the economy and society. 

DETAILED INFORMATION ON THE INSTITUTE AND 

EVENTS: WWW.GDI.CH, INFO@GDI.CH 

Gottlieb Duttweiler Institut 

Langhaldenstrasse 21, Postfach 531 

CH-8803 Rüschlikon/Zürich 

Tel. +41 (0)44/7246111 

Fax +41 (0)44/7246262 

W PEOPLE CHANGE MARKETS. The aspiring 

middle classes in China and India want to 

participate in consumption – at the lowest 

possible price. But the ‘faster-better-cheaper 

world’ comes at a price, just as in the Western 

world. 

h DR. DAVID BOSSHART has been CEO of 

the Gottlieb Duttweiler Institute for Economic 

and Social Studies since 1999. His work centres 

on the future of consumption, social change, 

management and culture, globalisation and 

political philosophy. Dr David Bosshart is the 

author of numerous international publications, a 

consultant and a sought-after keynote speaker 

in Europe, the USA and Asia. The clients for his 

analyses and lectures are international groups 

and national companies from the areas of 

commerce, consumer goods and services as well 

as associations, research and science.

6 WANZL WORLDWIDE WINTER | SPRING 2007 CZECH REPUBLIC 

Power 

Shoppers 

The Czech Republic is one of the Central European tigers. 

The density of giant hypermarkets there is now higher 

than in Germany and they already sell to one-third of the 

Czech population. 

Czechs are happy consumers, and Czech retailers 

– according to data from the Federal Agency for 

Foreign Trade (BfAi) – are building on stable growth 

rates. The bouyant buying mood comes not only from 

rising real incomes but also from general optimism about 

the dynamic economic environment. According to the 

statistics office, retail sales in the first quarter of 2006 

rose strongly by 7.1 percent in real terms. The conquest 

of the Czech market by international retail chains began 

in the 1990s, but has already completely transformed 

buying habits and demands. 

The symbol of the new consumer era and its values 

is the hypermarket: just ten years ago there were 

none in the Czech Republic, but today the country 

has more than 200, making it the central European 

country with the largest number of stores exceeding 

2,500 square metres. For every million inhabitants there 

are now nearly 20 of these stores. One-third of the Czech 

population are now loyal customers of the hypermarkets. 

According to surveys by the market research company 

Incoma Research, hypermarkets account for 40 percent 

of the forecast €11.5 billion of sales generated by the 

50 largest retail companies in the country. Discount 

chains and supermarkets each account for 17 percent, 

while the attraction of the discounters in the last five 

years has clearly increased at the expense of the 

supermarkets. Smaller food stores now generate only 

four percent of sales. Nevertheless, many independent 

Czech food retailers are operating successfully in the 

market – Hruska, Flosman Zednicek and co-operatives 

such as Jednota Opava and Konzum. They have had to 

cede market share, but are still strong in the regions. 

But the Czech Republic is now set for change as it 

moves into a period of very fierce competition. For 

the first time since the liberalisation of the market, foreign 

chains, such as Carrefour and Julius Meinl, have pulled 

out. The market is on a new course, as was evident from 

the survey ‘Emerging Retail Markets – Die Zukunft des 

Handels in Mittel- und Osteuropa’. The joint trend survey 

produced by Austria’s GfK-Marktforschung and Germany’s 

Zukunftsinstitut serves as a guide for Western companies 

operating in the consumer markets of Central and Eastern 

Europe. “Now it’s a question of managing the second 

wave of prosperity following the shift from the Socialist 

era of shortage management into the global world of 

consumption. This is happening not only in the Czech 

Republic, but across the whole of Central Europe,” says 

Dr Eike Wenzel of Zukunftsinstitut. The first phase of

WW THE EXTENSIVE ‘HYPERNOVA’ STORES rely on product choice, 

freshness, quality and service. 

P WANZL supplied 1,300 ‘Tango’ shopping trolleys to ‘Hypernova’ stores 

last year. 

W ONE-THIRD OF CZECH CUSTOMERS shop in hypermarkets. 

E IN-STORE SERVICE for family shopping with children – the Wanzl 

‘Fun Mobil’ shopping trolley for Ahold’s ‘Hypernova’ stores. 

red-hot expansion is behind us, “and before the second 

wave of prosperity there will be a consolidation of the 

market”. Now it is necessary to analyse the customers’ 

changing demand patterns - the Czechs see their 

consumption today as status-driven and egocentric, with 

an incipient trend towards individualisation and 

‘bourgeoisification’. Dr Eike Wenzel: “Age- and culturespecific 

lifestyles are gradually emerging, brand awareness 

is growing, consumption is becoming more emotional.” 

The result of the study: the requirement of freedom 

of choice, abundance and internationalisation of the 

product offering will remain central for at least the next 

five years. From now on, however, the refinement of 

consumption and the desire for individual wish fulfilment 

will become more prominent. Customer loyalty will be the 

theme for the next few years, since a level of prosperity 

and purchasing power has been achieved which for the 

first time offers the promise of long-term commitment. « 

CZECH REPUBLIC WANZL WORLDWIDE WINTER | SPRING 2007 7 

Ahold – 

Hypernova České Budějovice 

The Dutch retailer Ahold is one of the top 10 retailers in 

the Czech market and currently operates 53 ‘Hypernova’ 

hypermarkets and 240 ‘Albert’ supermarkets. Ahold has 

operated in the Czech Republic since 1991 and purchases 

shopping trolleys and other self-service products from 

Wanzl for the Czech market. Ahold was one of the first 

retailers to use Wanzl’s ‘Tango’ plastic shopping trolley for 

its large Hypernova stores. A total of 1,300 were delivered 

in 2006. For the new 2,800 sq. m. Hypernova at České 

Budějovice, which opened last December, Wanzl supplied 

all the equipment: 350 ‘Tango’ shopping trolleys, a 

shopping trolley for wheelchair users, the ‘Sedo’ and 

‘Fun Mobil’ shopping trolleys, entrance systems, special 

offer tables, PC 1000 pallet containers, the ‘Wire Tech’ and 

‘Sidac’ shopfitting systems as well as various displays for 

flowers, CDs and books. 

R ›EMERGING RETAIL MARKETS – DIE 

ZUKUNFT DES HANDELS IN MITTEL- UND 

OSTEUROPA‹ by Dr Eike Wenzel and Anja Kirig, 

120 pages, € 417. English and German versions 

available. 

ZUKUNFTSINSTITUT was founded in 1998 by 

Matthias Horx and immediately made its mark on 

the field of future research in Germany. Today, the 

institute is one of the most influential think-tanks 

in trend and future research in Europe. 

WWW.ZUKUNFTSINSTITUT.DE 

R DR EIKE WENZEL, Zukunftsinstitut GmbH 

15yearsof Wanzl 

intheCzechRepublic 

Wanzl Czech Republic in Hněvotín 

was founded in 1991 and is Wanzl’s 

first subsidiary in Central Europe. 

Since then, the Hněvotín plant has 

produced transport trolley baskets 

and components for shopping 

trolleys, mainly for the Eastern 

European market. The Czech branch 

expanded in 1998 because of strong 

growth in orders with the addition of 

a new 4,800 sq. m. building. Last year 

the production facilities were 

expanded by a further 8,500 sq. m. 

and since then wire processing has 

been introduced at the Hněvotín site 

as well as the manufacture of rolling 

containers. An in-house galvanising 

plant also entered service at the end 

of 2006 and together with the 

galvanising plants in Germany and 

France guarantees perfect quality 

and independence from external 

suppliers. Today, Wanzl Czech Republic 

employs around 200 people 

and is one of the largest employers 

in the Olomouc district, which 

includes the town of Hněvotín.

8 WANZL WORLDWIDE WINTER | SPRING 2007 SPORT CYCLING 

Europe’s first 

‘BIKE ARENA’ 

Since the autumn of 2006, 

Heilbronn (Baden-Württemberg) 

has been home to the 3,000 sq. m. 

‘BIKE ARENA BENDER’, with its 

indoor test track, attractive displays 

and spacious customer-consultation 

areas. 

“WE WANT TO 

SELLTHROUGH 

ENTHUSIASM.” 

Ernst Bender, Manager of ‘BIKE ARENA’ 

with his wife Petra and son Gideon. 

W EMPHASISING OPENNESS AT THE POS – ‘Highlight Presenter’ columns, 

part of the ‘Wire Tech’ System, provide information on key subjects. 

People in Germany travel an average of 00 

kilometres by bicycle each year, but amateur cyclist 

Bernd Wiwie has covered a much greater distance. 

This enthusiastic leisure cyclist is visiting the new ‘BIKE 

ARENA BENDER’ to pick up some information on disc 

brakes, and whilst there he takes the opportunity of 

trying out the 100-metre indoor circuit for the first time 

on a cross bike. The test track is part of the new circular 

cycle display area with hundreds of cycles in a wide 

range of price categories. The circular display is a 

central design element at the point of sale, with large, 

evocative images of cycling and other eye-catching 

features. In his new retail business, ‘BIKE ARENA’ owner 

Ernst Bender has put the emphasis on spaciousness – in 

the presentation of merchandise, consulting areas, 

relaxation lounge, children’s play area etc. The checkout 

area is by the Quick-Check area with its associated 

workshop. This specialist cycle company, which has been 

based in Heilbronn for 50 years, has deliberately 

chosen an exhibition type of style for its new outlet. As 

Ernst Bender explains: “we want to sell through sheer 

enthusiasm”. 

Working jointly with Wanzl’s Shopfitting business 

team, Ernst Bender developed a sales concept featuring 

openness, clear arrangement and giving clear spatial 

orientation which customers will see as a cycling adventure 

centre. For large parts of the range, Wanzl’s ‘Wire 

Tech’ shopfitting system was used, in combination with 

coloured wooden and plastic elements. “Above all, it 

enables us to present our extensive range of accessories 

in the best possbile way,” says Ernst Bender. 

‘BIKE ARENA BENDER’ is the flagship store of ZEG, 

Europe’s biggest cycling purchasing co-operative, of which 

the Bender specialist store is a member. More than 900 

specialist cycling stores in Germany, the Netherlands, 

Austria, Belgium and Switzerland belong to ZEG. In future 

any store with over 2,000 square metres can be refitted 

in the ‘BIKE ARENA BENDER’ style, under the 

corporate identity and corporate design of the new 

‘BIKE ARENA’ brand. «

“I’ve been a regular customer for 

twelve years and I’m impressed 

by the service. What I like most about 

the new presentation is its clarity.” 

Raimund Wormer 

U WANZL’S ‘WIRE TECH’ SHOPFITTING SYSTEM IS VERSATILE: flexible blister pack backings and 

shelving provide flexible space for the extensive range of cycle accessories. 

UU ‘DOPPEL-TECHNOPORT R’: unimpeded access for customers, coupled with theft protection. 

SPORT CYCLING WANZL WORLDWIDE WINTER | SPRING 2007 9 

W BERND WIWIE ON THE 100-METRE INDOOR TRACK – the ideal test track whatever the weather. 

Point of Sale 

WANZL HANDLED THE LAYOUT AND OVERALL DESIGN OF THE 

,000 SQ. M. ‘BIKE ARENA BENDER’ STORE. 

The accessories, clothing and children’s 

vehicles areas were designed using the 

‘Wire Tech’ shopfitting system, as 

were the checkout area and the ‘Highlight 

Presenter’ columns used to 

display information on the products. In 

addition, Wanzl supplied the following 

from the Self-Service Systems business 

area: 

R ‘Doppel-Technoport R’ entrance 

system 

R D101RC 100-litre shopping trolleys 

R T 25 transport trolleys 

R WA 20 shopping baskets including 

basket-stacking trolleys 

R 180-litre special offer baskets 

R PartFlex flexible barrier systems

10 WANZL WORLDWIDE WINTER | SPRING 2007 SERVICE 

Service sells 

“Customers are guests,” says Manfred Maus, and 

as guests they want to feel at home when they 

are shopping. 

How would you describe the service culture in 

Germany? 

We are still making heavy weather of service. I travel 

abroad frequently and in countries such as the USA, 

Korea, Japan and China the traveller almost always finds 

a more advanced culture of service. In Germany, traders 

seem to want to earn money without providing service. 

An example is flexible shop opening and working hours. 

If the customer wants to buy a washer on a Saturday 

afternoon (assuming he finds a store that is open) the 

plumber should also be available if required. Service 

means not only meeting expectations but exceeding 

them. The customer wants to be pleasantly surprised by 

extra service, for example a helping hand from a sales 

assistant when a child is whining. It is this type of extra 

service that sets a store apart from its competition. 

Is service the most important criterion? 

That’s the case in service-oriented retailing not focused 

purely on discount. A good example is the Douglas perfumery 

chain. The personnel are competent, friendly and 

knowledgeable and the product range is right. The same 

is true of OBI in the building, DIY and garden centres 

sector. Mind you, service must always be viewed on an 

individual basis, otherwise, how could it be that Wal-Mart, 

the world’s largest retailer, is pulling out of Germany after 

eight years because it tried to apply US customer and 

management structures in the German market? A converse 

example is Ikea, whose managers succeed in 

satisfying customers in Europe, in the USA and in Asia 

with the various individually tailored ranges of products 

and services. But, coming back to Germany, the ‘Made in 

Germany’ quality mark should be supplemented in the 

medium term by a ‘Served by’ mark followed by the 

company name, in other words providing a service mark 

for the service sector. 

W SERVICES PROMOTE SUCCESS: the US marketing expert Jerry Wilson has carried out research 

across various sectors and found that only nine percent of customers stop using stores because 

identical products are cheaper elsewhere. On the other hand, 68 percent of lost customers feel they 

are not respected.. 

R FOR MORE THAN THREE DECADES THE FEDERAL 

ASSOCIATION OF HARDWARE, BUILDING AND GARDENING 

SUPPLY STORES (BHB) has been actively promoting the interests 

of the German DIY sector, including 15 years with Manfred 

Maus at the helm. 

MANFRED MAUS is a co-founder of ‘OBI Bauund 

Heimwerkermärkte’, one of Europe’s leading 

brands in the DIY sector, with prompted brand 

awareness of 98 percent, as confirmed by TNS 

Infratest in mid-2006. Manfred Maus is also a 

pioneer of the franchising system in Germany. 

The successful entrepreneur, whose honours 

include the ‘Lifetime award’ from the HDE 

(German Retailers’ Association) and the ‘Bundesverdienstkreuz 

am Bande’ (Cross of the Order of 

Merit of the Federal Republic of Germany), is 

currently Honorary President of the BHB, the 

DFV (German Franchise Association) and the 

EFF (European Franchise Federation), as well as 

President of the EDRA.

EDRA 

The ‘European DIY-Retail Association’ (EDRA) established 

in 2002 operates on a European level to defend the 

interests of the DIY trade in Europe. The need for EDRA 

arose because in a time of expanding global trade a 

national involvement alone was no longer sufficient to 

defend the interests of the DIY sector. For almost five 

years, national DIY trade associations, numerous Euro- 

W THE DIY SECTOR has increased sales by 17.5 percent in recent years, 

clearly outperforming sectors such as clothing and textiles, domestic appliances 

and entertainment electronics, as well as supermarkets and department 

stores. Wanzl supplies special transport trolleys for the DIY sector. 

As a long-standing expert on the DIY sector, you 

are familiar with the speed of change in retailing 

and in customer requirements. How can retailers 

operate successfully in the market in the face of 

such rapid change? 

By thinking in an integrated way. With regard to the DIY 

sector, for example, in addition to the desire to own one’s 

own home and create security, the following factors 

should be considered: How are energy resources changing? 

What role is played by changed family structures 

and eating habits? Will mobility become increasingly 

important? In what direction will store-based and online 

retailing develop? What services are customers willing and 

able to perform themselves – for example, self-scanning, 

as has already been introduced by the British retailer 

Tesco, or checking in at airports using self-service 

terminals. In order to investigate these changes, customers 

must be involved by means of regular surveys. 

The member companies of the BHB and the EDRA 

conduct such studies regularly, because the customer 

must be made to feel that he is part of something bigger. 

SERVICE WANZL WORLDWIDE WINTER | SPRING 2007 11 

pean DIY companies from countries without a national 

DIY trade association as well as suppliers and service 

companies in the DIY sector have become involved with 

the EDRA. The association deals with subjects such as 

cross-border cooperation, the environment and market 

research. 

WWW.EDRA-ONLINE.COM 

W WHY ARE DIY CHAINS SO SUCCESSFUL? A new report on DIY stores 

(‘Bau- und Heimwerkermärkte 2010/15’) reveals why. 

For further information, go to: WWW.HEIMWERKERVERBAND.DE 

Even during your career at OBI you constantly put employees 

at the centre of successful business activity. 

Why? 

Customer satisfaction is only possible with satisfied 

employees. A current example is a study by the Hornbach 

DIY chain with 12,000 employees, which even publicises 

its good working atmosphere in a major German tabloid 

newspaper. The dm drugstore chain is taking a similar 

public relations route with regard to employee and customer 

W THE RETAILER must be open when the 

customer demands the service. 

“In the USA and Japan, people live on service. But in 

Europe, and particularly in Germany, retailers need 

to learn again how to serve and how to do so at times 

when the customer demands it.” 

satisfaction. When I was at OBI, continuous investigations 

showed us that stores with the highest employee satisfaction 

were those with the highest customer satisfaction. 

Salary levels are not the crucial factor–it’s much more important 

to include employees in the decision-making-processes. 

At the same time, managers must set an example with 

values such as discipline, honesty, authenticity and vision. «

1 WANZL WORLDWIDE WINTER | SPRING 2007 LOGISTICS + INDUSTRY BUSINESS AREA 

W NEW MODELS: ‘KT 3’ picking trolley with 

eight and 24 shelves for combined orders and 

more efficient logistics. 

U HEINZ BRÜCK, Operations Manager of 

Nördlinger Verlagsauslieferung (left) and 

HUBERT ZELLER, Wanzl Sales Manager for 

the Logistics + Industry business area. 

Combined orders 

Accurate order picking means a time 

saving of up to 40 percent 

The German Civil Code is a bestseller 

among the 7,000 specialist 

and literary titles that can be 

ordered daily by bookshops and 

public authorities from 

Nördlinger Verlagsauslieferung. 

At five in the morning the orders 

arrive from the publisher C.H. Beck. 

The day’s work then begins with the 

stocking of the 2,400 square metre 

order picking warehouse, which is 

located adjacent to the packaging 

and despatch line. The required book 

and journal titles are taken from the 

high-rise store with its 11,000 pallet 

spaces and conveyed to the 

upstream order picking warehouse in 

up to 150 individual movements. 

Employee Edeltraud Feldmeier 

has been working in the order 

picking warehouse since 7am to 

make up the day’s orders. Picking 

takes place in a labour-intensive 

manual process, and for several 

months it has been supported by the 

‘KT 3’ picking truck from Wanzl. 

“Two-thirds of the logistics time is 

taken up with movement from 

one place to another,” says Heinz 

Brück, Operations Manager of 

Nördlinger Verlagsauslieferung. In 

order to reduce these costs, the 

company has developed a new order 

picking system. Orders for similar 

titles are now combined by computer, 

either in the 8-packs for large orders 

or in the 24-packs for small orders. 

“This combined order picking delivers 

time savings of up to 40 percent,” 

says Heinz Brück, whose staff 

previously only picked four orders at 

a time. Together with Wanzl, NVA 

developed two individual models of 

the ‘KT 3’ picking trolley for the new 

order picking system, one with eight 

shelves for larger orders and one 

with 24 shelves for small orders. The 

wire separation netting is secured 

with a new flexible fixing system. 

This wire netting also allows a clear 

view of the shelves so that no book 

is left behind in the trolley. There are 

plans to equip the trolley additionally 

with illuminated displays on each 

shelf to ensure the full picking of the 

order. « 

R 1 ‘KT ’ PICKING TROLLEYS, equipped 

with a fifth castor fitted under the centre of the 

trolley for ease of steering and good manoeuvrability 

were supplied by Wanzl to Nördlinger 

Verlagsauslieferung. 

Nördlinger Verlagsauslieferung 

C.H. Beck, founded in 1763, is one of the oldest and 

most traditional names in German publishing. With more 

than 7,000 works available, including numerous electronic 

publications, around 50 specialist journals and an annual 

production of more than 1,000 new publications and 

updated new editions, C.H. Beck is one of the major book 

and journal publishers in Germany. The company is 

divided into the areas of ‘law, taxation, economics’ and 

‘literature, non-fiction, science’. It is headquartered in 

Munich and has a branch for legal journals in Frankfurt. 

The previous head office in Nördlingen in Bavaria is now 

the site for the multimedia department and the typesetting 

and printing works as well as for Nördlinger 

Verlagsauslieferung, which is responsible for shipping all 

of the publisher’s production. 

BREAD CONTAINERS 

FOR ALDI BELGIUM 

In co-operation with Aldi Belgium and the 

Vermauts Boerenbrood bakery of Hooglede in 

Belgium, Wanzl designed the new ‘Brotcontainer 

TC 9’ bread container and delivered 800 of 

them to the wholesale bakery. The containers 

are filled with packaged goods at the bakery 

and then transported directly to the 400 or so 

Aldi stores where they are wheeled into position 

at the PoS ready for sale. In this way, the bread 

container can pass along the entire logistics 

chain from manufacture to sale and then back 

empty to the producer without any transfers or 

time-consuming manual operation.

R SUSANNE GREINER 

AND OTTO JÄGER 

from Greiner B.V. 

Blumendirekthandel 

FLOWERS AND PLANTS WANZL WORLDWIDE WINTER | SPRING 2007 1 

Business is blooming 

Flowers and plants are no longer peripheral 

products in the self-service sector. Optimum 

delivery and presentation is crucial. 

Otto Jäger is a specialist in 

flowers and plants and together 

with Susanne Greiner, a trained 

florist, he runs Greiner B.V. 

Blumendirekthandel, a flower 

supplier based in Amstelveen in 

the Netherlands. They buy fresh 

flowers and plants daily at Aalsmeer 

flower market and then distribute 

them through the sales office in 

Baden-Württemberg to self-service 

stores throughout Germany. “Plants 

didn´t use to be so easy to buy, 

especially flowers,” says Otto Jäger. 

For some years he has seen a shift 

in sales from specialist florists to 

self-service stores. He estimates that 

90 percent of customers are already 

buying plants in garden centres or 

other self-service stores rather than 

in specialist florists. Cut flowers are 

set to follow a similar trend: “Twothirds 

of the business currently 

passes through the specialist trade, 

but costs are rising constantly in that 

type of operation.” Within a decade, 

Jäger forecasts, the specialist trade 

will account for only around 40 percent 

of sales in the cut flowers 

business, which will increasingly shift 

to the self-service sector, especially 

in the case of inexpensive bunches. 

The self-service sector needs to 

catch up in terms of its presentation 

of floristry products, and 

the new ‘Schneller Otto’ flower 

display is a well-designed 

solution. The display is suitable for 

presenting both cut flowers and pot 

plants, or for combined ranges. On 

the ‘Schneller Otto’, flowers and 

plants are delivered to the selfservice 

store ready for sale. 

“Watered, cared-for, labelled and 

prepared to the customer’s orders, 

complete with care tips and all the 

required sales aids,” explains Otto 

Jäger. After the goods have been 

sold, the supplier collects the 

‘Schneller Otto’ and delivers freshly 

stocked displays at the same time. 

Precise order processing in terms of 

quantity and delivery times prevents 

rapid deterioration and avoids 

residues which could impede sales. « 

O THE FLOWER MARKET AT AALSMEER, south-west of Amsterdam 

in the Netherlands, is an international transhipment point for flowers and 

plants. At the daily auctions, 20 million flowers and two million plants are 

sold and distributed worldwide within a few hours. Flowers and plants are 

a real success story in self-service stores – sales of these products are 

now equivalent to about 10 percent of total sales in fruit and veg. 

A fair trade 

GREINER B.V. BLUMENDIREKTHANDEL CO- 

OPERATES WITH SHER, A COMPANY FOUNDED 

IN 1997, WHICH SUPPORTS FAIR TRADE. 

This organisation, which is based in Kenya, Ethiopia 

and the Netherlands, employs 5,500 people and is the 

world’s major rose grower and supplier, and Sher is 

the biggest employer in Kenya. The roses are grown 

on a farm run by Kenyans and the living and working 

conditions are up to European standards. Each day the 

roses are transported by ‘Flowerwings Kenya’ nonstop 

to Maastricht-Aachen airport, where they are 

loaded on ‘Flowerwings Cargo’ trucks and transported 

to the flower market in Aalsmeer. Tight quality controls 

guarantee the perfect quality of the merchandise during 

the entire growing, harvesting and delivery process. 

R THE WHEELED 

‘SCHNELLER OTTO’ DIS- 

PLAY brings flowers and 

plants to the store ready 

to sell. Available in a range 

of colours the display 

can be positioned flexibly 

and arranged in different 

ways depending on the 

products being sold. For 

space-saving storage the 

‘Schneller Otto’ folds up 

neatly, without the need 

to remove the individual 

display elements. 

O THE SHER PRESENTER FROM 

WANZL: Fresh fairtrade roses, 

attractively presented in self-service 

stores.

14 WANZL WORLDWIDE WINTER | SPRING 2007 RETAIL PARTNERS 

What insiders know 

The ‘EHI Retail Institute’ provides services for 

international retailers. We spoke to EHI Chairman 

Professor Götz W. Werner. 

Since the spring of 006, the EHI name 

has included the international suffix 

‘Retail Institute’. Has the EHI been more 

active outside Germany since then? 

EHI has maintained an international network 

and close partnerships with institutions and 

universities around the world. Members can 

take advantage of this worldwide retail knowledge 

in their day-to-day work, and we wanted 

this internationalisation to be clearly recognisable 

in the new EHI name. For example, 

research is showing growing demand for crossborder 

solutions. 

What are the benefits for EHI members? 

Let me give a few examples: EHI members have 

access to the combined expertise in our 

regularly published research reports and EHI 

studies, which provide companies with 

Working on behalf of retailers 

In January 1962, Wanzl became a member of the 

‘ISB–Institut für Selbstbedienung’, a body representing 

the self-service sector and the forerunner of 

today’s ‘EHI Retail Institute’. A decade later, Wanzl 

participated for the first time in EuroShop under the 

company slogan ‘Wanzl überall’ which became widely 

known in the 1970s. 

important additional information for strategic 

decision-making. The EHI also produces 

specialist journals for retailing, and publishes 

research reports, reference books and ‘Handel 

Aktuell’, the annual statistical compendium 

including a comprehensive collection of key 

retail data from around the world. 

‘EHI Retail Institute’ 

The EHI is a scientific institute for retailing. The 500 

members include international retail companies and their 

industry associations, manufacturers of consumer and 

capital goods and service providers. On behalf of its 

members, the EHI carries out independent cross-sector 

research on subjects of importance for the future of 

retailing, such as IT, logistics, operating formats, marketing 

and store design. The EHI publishes research reports, 

books and specialist magazines, holds conventions and 

specialist conferences and, jointly with Messe Düsseldorf, 

is the initiator and organiser of the EuroShop and EuroCIS 

trade fairs. 

WWW.EHI.ORG 

INFO@EHI.ORG 

EHI Retail Institute e. V. 

Spichernstrasse 55 

50672 Cologne 

T +49 (0) 2 21/5 79 93-0 

F +49 (0) 2 21/5 79 93-45 

W PROFESSOR GÖTZ W. WERNER, Managing Partner of the 

dm drugstore chain and Chairman of the ‘EHI Retail Institute’. 

Do companies also have access to 

individualised services? 

The EHI data pool can serve as an important 

source for comparisons of business processes, 

unit productivity, personnel performance and 

other key criteria for a wide range of market 

participants. Technical and methodological 

expertise, coupled with close personal contact 

with decision-makers in the industry, forms the 

basis for individual analyses, reports, studies, 

workshops and advice. « W EHI-PUBLICATIONS 

U CONSUMER CONFIDENCE IN ONLINE STORES: The EHI co-ordinates 

the ‘Euro-Label’ co-operative grouping. Since 1999, 400 stores have 

received awards for consumer confidence and retail success.

TRENDS IN RETAILING WANZL WORLDWIDE WINTER | SPRING 2007 15 

›Microsoft Innovation Day‹ 

In November Microsoft invited government leaders 

in the European Union and representatives of science 

and industry to its ‘Innovation Day 2006’ in Brussels. 

“Software is providing power, but software has got 

to provide simplicity.” These words of Microsoft founder 

Bill Gates provided the theme for the ‘Innovation Day 

2006’, which gave participants a glimpse of tomorrow’s 

world and the economic dynamism of Europe. The various 

European research groups met and demonstrated to the 

professional audience the latest developments in the 

fields of production, banking, retailing, multimedia and 

digital entertainment. Wanzl was also amongst the 

participants at ‘Innovation Day 2006’ and presented the 

latest version of the ‘Tango 160’ plastic shopping trolley 

with the ‘Personal Shopping Assistant’. 

The prototype of the ‘Tango 160’, which was 

developed jointly with Wincor Nixdorf, has a newly 

designed handle unit equipped with the latest hardware 

and software - the ‘Personal Shopping Assistant’. By 

means of a barcode scanner, the details of the purchased 

goods are recorded and displayed on a colour LCD screen 

and once the shopping is completed are transmitted 

automatically and wirelessly by WLAN to the checkout. 

But the unit in the shopping trolley can do more: the 

‘Personal Shopping Assistant’ provides information on the 

week’s special offers, a plan of the store to locate goods 

rapidly, and even shows the customer his personal 

shopping list, which he can send to the store previously 

by e-mail. 

U BILL GATES invited guests to an ‘Innovation Day 2006’ in Brussels. 

The price of the ‘Tango 160’ model, equipped with 

the ‘Personal Shopping Assistant’ is currently still 

relatively high. Large-scale use with rapid payback, will 

not be feasible until the next development stage. So, 

Wanzl will initially present the ‘Tango 160’ shopping 

trolley with the ‘Personal Shopping Assistant’ at further 

exhibitions such as ‘Living Tomorrow’, ‘Wincor World 

2007’, ‘EuroCis 2007’ and ‘Cebit 2007’, before planning 

the first pilot programmes jointly with customers. « 

Further information on the ‘Microsoft Innovation Day 

2006’: WWW.EUINNOVATIONDAY.COM 

PW THE ‘PERSONAL SHOPPING 

ASSITANT’ is integrated into the handle unit 

of the trolley. A barcode scanner records the 

details of the products, displays them on the 

colour LCD screen and sends the data to the 

checkout computer. 

O WANZL presented the ‘Tango 160’ 

shopping trolley, equipped with the ‘Personal 

Shopping Assistant’.

16 WANZL WORLDWIDE WINTER | SPRING 2007 SHOPFITTING 

The newly designed supermarket 

with coffee and tea products, the 

redesigned wine section and the 

well-stocked spirits department 

are all very popular with foreign 

customers because of low prices. 

Shoppers are also drawn by the spacious 

new fresh food departments 

for fruit and vegetables, bread and 

baked goods, meat, sausage and 

cheese and delicatessen products. 

The Massen shopping centre in Wemperhardt is 

one of the most important shopping centres in the 

north of Luxembourg and is very popular among 

Belgian, German and Dutch shoppers. The recent 

rebuilding work has given the centre a new image 

and an extended sales area of 4,000 square metres. 

Wellbeing creat 

competitive ad 

The wide non-food range with cosmetics, 

and the drinks section in the 

basement have also attracted a lot 

of interest since the store redesign. 

The entrepreneurial family 

Massen entrusted Wanzl with the 

complete shopfitting design and 

equipping of the new supermarket. 

The aim was to differentiate the 

store clearly from the competition: 

a classical atmosphere of wellbeing, 

Mediterranean charm, warm wood 

tones, integrated large-scale communication 

elements and the targeted 

use of daylight for direct and indirect 

lighting were required to support the 

USP. 

On the basis of the ‘Wire Tech’ 

shopfitting system, Wanzl developed 

a special design to enhance 

the open character of the store, with 

spacious aisles, low gondola displays 

and table systems for flexible presentation. 

The high-quality design is 

evident in the wine department, with 

its low gondola displays, dark wood 

backing walls, rustic wine cases and 

wooden tables recreating the atmosphere 

of a wine cellar. The coffee 

and tea section is based on flexibility 

combined with atmosphere – under

es a 

vantage 

OO MEDITERRANEAN ATMOSPHERE 

starting right at the entrance to the supermarket 

in the Massen shopping centre. Wanzl supplied 

the entrance systems. 

O PLENTY OF ATMOSPHERE in the coffee 

and tea section. Shelves or tables can be fitted 

flexibly in the gondola ends. 

the ends of the gondola various 

shelves or tables can be inserted. In 

the fruit and vegetable department, 

fresh apples, oranges, bananas, etc. 

are presented on ‘Wire Tech’ tables in 

blue crates. The entire food area, just 

like the non-food section, radiates 

openness and warmth. Large-scale 

communication signs guide customers 

efficiently through the store. And 

when the shopping is done, there is a 

chance to stop off at the juice bar or 

in the adjacent restaurant area for a 

well earned break.« 

SHOPFITTING WANZL WORLDWIDE WINTER | SPRING 2007 17 

Massen 

shopping centre 

THE MASSEN COMPANY WAS 

FOUNDED IN 1968 BY THE 

MASSEN-WEHLES FAMILY AND 

ORIGINALLY SOLD FUEL, SECOND- 

HAND AGRICULTURAL MACHIN- 

ERY AND FUEL PUMPS. After 

many rebuilding and expansion 

phases, most recently in 2006, the 

Massen shopping centre is now a 

magnet for shoppers with a large 

supermarket and a mall with 

specialist stores, restaurants and 

a bank, two filling stations and an 

agricultural machinery and tyre 

store and repair workshop. Plans 

include a leisure and wellness hotel 

and a new filling station. The company 

currently employs 200 people. 

Self-service 

equipment 

Wanzl also supplied the following 

equipment for the self-sevice 

store in the Massen shopping 

centre: 

R 500 EL 180 shopping trolleys 

for travelators 

R 50 EL 22 children’s shopping 

trolleys 

R 20 MUC 400 Multicarts 

R Doppel-Technoport entrance 

systems 

R Checkout barriers 

O IN THE WINE DEPARTMENT ‘Wire Tech’, 

combined with dark wood, sets the tone and 

conveys the atmosphere of a wine cellar. 

‘SHOP PROJECT’ 

in Milan 

THE FIRST ‘SHOP 

PROJECT’ TRADE FAIR 

WAS HELD IN MILAN 

AT THE END OF OCTO- 

SALONE INTERNAZIONALE 

TAZIONE TA 

E ARREDO PER PUNTI VENDITA TA BER 006 WITH 140 

EXHIBITORS. The target group for 

‘Shop Project’ comprised national and 

international retailers, who came to 

find out about the self-service solutions, 

shopfitting systems and future 

trends in retailing. Wanzl Italy took 

part in ‘Shop Project’, exhibiting selfservice 

systems, shopfitting solutions, 

customer guidance systems and displays. 

At the same time the organiser 

EXPOCTS, a company belonging to 

Messe Mailand, held the ‘Franchising 

& Trade’ exhibition, which has taken 

place for over two decades, and is 

one of the leading European trade 

fairs for franchising. During the four 

days of the event, EXPOCTS recorded 

around 25,000 visitors from Italy and 

abroad. The next ‘Shop Project’ will 

take place in the autumn of 2009, 

and EXPOCTS is planning to expand 

the trade fair offering continuously.

18 WANZL WORLDWIDE WINTER | SPRING 2007 SHOPPING WITHOUT LIMITATIONS 

No handicap 

Mobility is vital, particularly for people who are dependent 

on equipment such as wheelchairs. Wanzl’s services give 

back a degree of normality and quality of life to customers 

with physical limitations. 

In the UK, which leads the way in services for the 

disabled, many solutions are already in use or 

undergoing trials. 

In the UK, Wanzl has joined forces with Handicart, a 

company specialising in the shopping needs of people 

with physical limitations. Handicart maintains contact 

with disability organisations and groups across the 

country in order to investigate the shopping needs of 

disabled customers and to use the results, jointly with 

Wanzl, to produce innovations and improvements. 

For example, the members of the South Somerset 

Disability Forum (an interest group formed in 1994 in 

Yeovil for people with disability) assessed Wanzl’s 

solutions during a product trial at the local ASDA store. 

Wanzl tester Eugen Wehrle 

In German companies with 19 or more employees, at least five percent of 

the workforce must be made up of severely disabled people. Wanzl has long 

since met this requirement. Eugen Wehrle is one of its disabled employees. 

He is a wheelchair user and has worked for many years in the reception 

area at Wanzl’s head office in Germany. He is enthusiastic about the shopping 

innovations for people with disabilities. In co-operation with Wanzl’s 

research and development department, he regularly tests the suitability of 

products for use by the disabled. Here, for example, he is seen trying out 

Wanzl´s ‘Technoport’ entrance system. 

The new shopping trolleys for wheelchair users, 

with 100- and 170-litre basket volumes, are key 

products in Wanzl’s range for customers with 

physical limitations. In the ASDA product trial in Yeovil, 

users praised the compactness of the trolleys and found 

it easy to load goods into the basket. They were also won 

over by the easy-to-operate mechanism for coupling the 

trolley to all current wheelchair models. The comfortable 

handling of the combined wheelchair and shopping trolley 

and the compact dimensions (roughly equivalent to those 

of a standard shopping trolley) also met with approval. 

The Yeovil trials additionally included the ‘Child Trolley’ 

version for use by shoppers with physically disabled 

children and the ‘Relax’ shopping trolley with a seat, 

both of which were ‘equally well received by customers’, 

according to Handicart consultant Nigel Muers-Raby. « 

Platform for dialogue in the UK 

The new website launched by Wanzl and Handicart 

promotes nationwide co-operation and a continuous 

exchange of information with disabled people. As 

an additional service, the website has links to contact 

addresses in UK retailing, making it a platform for dialogue. 

WWW.HANDICART-WANZL.CO.UK 

O THE ‘CHILD 

TROLLEY’ has also 

had successful trials 

in UK supermarkets.

SHOPPING WITHOUT LIMITATIONS WANZL WORLDWIDE WINTER | SPRING 2007 19 

W THE SHOPPING TROLLEY FOR WHEELCHAIR USERS WITH A 100-LITRE BASKET VOLUME is popular with customers doing a large weekly shop. 

Wanzl has optimised the capacity and depth of the trolley basket. 

Disability Discrimination Act – 

An example for Europe 

“Disabled people should no longer have to put up with 

second-class service,” said the Disability Rights 

Commission (DRC) when the Disability Discrimination Act 

(DDA) became law in the UK in 1995. In a three-stage 

plan to be implemented by 2005, the DDA required every 

company – from the smallest shop through to hypermarkets, 

restaurants, fitness centres and other service 

providers – to make their premises more user-friendly 

for the 10 million disabled people in the UK. All service 

providers must guarantee that disabled people can use 

their services without having to contend with barriers of 

any kind. The provisions of the DDA are seen as 

pioneering for the equality of disabled people in Europe. 

British retailers have to comply with these legal requirements, 

and a number of large retailers have been fined 

for non-compliance. Wanzl is supporting retailers with 

special shopping trolleys and electrically powered 

entrance systems in order to meet the requirements of 

the DDA. 

2008 – barrier-free products 

The European Union has committed itself to an action 

plan for people with disabilities. The second phase 

runs until the end of 2007 and requires the provision of 

more barrier-free products and services across Europe. 

Retailers must take steps by 2008 to provide the required 

level of service for people with disabilities. 

Relaxing shopping 

The British retail chain ASDA has conducted a successful 

trial of Wanzl’s new ‘Relax’ shopping trolley at its 

Dewsbury store near Leeds. Senior citizens in particular 

are interested in the shopping trolley with a seat. There 

are now over nine million senior citizens in the UK – and 

the number is growing. This generation accounts for millions 

of pounds of consumer spending. Nigel Muers-Raby 

of Handicart oversaw the trial and confirms that ASDA 

was impressed with the positive feedback from customers 

using the ‘Relax’ trolley for the first time. The 

innovation was also well received by customers of the 

British retailer Sainsbury’s. 

PERSONS OF WORKING AGE WITH 

LONG-TERM HEALTH PROBLEMS 

OR DISABILITIES (16-64 YEARS) 

COUNTRY PERCENTAGE OF THE 

TOTAL POPULATION 

Finland . 

Great Britain 7. 

Netherlands 5.4 

France 4.6 

Estonia .7 

Czech Republic 0. 

Portugal 0.1 

Denmark 19.9 

Sweden 19.9 

Slovenia 19.5 

Belgium 18.4 

Norway 16.4 

Austria 1 .8 

Cyprus 1 . 

Luxembourg 11.7 

Hungary 11. 

Germany 11. 

Ireland 11.0 

Spain 8.7 

Malta 8.5 

Lithuania 8.4 

Slovakia 8. 

Italy 6.6 

Romania 5.8 

All countries 15.7 

In the world as a whole there are around 

650 million people living with disability. 

In Europe alone, one person in six has a 

long-term health problem or disability. 

The proportion of the total population varies 

considerably from country to country and 

reflects the differing cultural views as to the 

types of conditions that are considered to be 

illnesses or disabilities. 

Source: Eurostat (the survey data include no 

results for Greece, Latvia and Poland.) 

W MD of Handicart, NIGEL MUERS-RABY (left), with Key Account Manager W THE ‘RELAX’ SHOPPING TROLLEY: Senior 

STEVE MICKLETHWAITE and ANDY SMITH, Manager of Sainsbury’s in citizens and people with physical limitations 

Leamington Spa, take a break during a successful trial of disabled and other 

specialist trolleys. 

particularly value the ability to shop while seated.

0 WANZL WORLDWIDE WINTER | SPRING 2007 ACCESS CONTROL BUSINESS AREA 

Managing stress 

Pressure at work, high work volumes and long working days – and perhaps shift work? 

Short-term stress can provoke the right stimulus, but endless stress can result in illness. 

Sport can play a useful part in reducing stress hormone levels. 

Scientific research shows that health benefits do not, 

in general, come most from high-intensity sporting activity 

but from a constant low-intensity activity. Fitness training 

should therefore be undertaken several times a week in 

order to boost both physical and mental performance. 

Training under instruction is recommended particularly for 

those taking up sport for the first time, and the McFit 

fitness studio chain offers a timetable to suit everyone. 

The 67 McFit locations in Germany are open 24 hours a 

day, seven days a week. That makes it ideal for employees 

in the retail, industry and catering sectors who work 

long hours, often in shifts. 

McFit has developed a special training and support 

programme for its members comprising a team of experts 

using the three-pillar concept of ‘endurance sport, 

power sport, and nutrition’, as well as a coloured guidance 

system with combined signage to ensure correct handling 

of equipment. In addition, the muscle navigator provides 

detailed information on every exercise and the muscle 

groups used. The specially developed McFit terminals can 

be used at any time to retrieve and analyse the training 

plan, and individual questions can also be entered and 

answered. Using their membership card, McFit members 

can train at any of the 67 locations in Germany. « 

WWW.MCFIT.DE 

The ‘Sirio’ turnstile: 

controlled access 

THE ‘SIRIO’ MOTORISED TURNSTILE FROM WANZL 

NOW PROVIDES 4-HOUR-A-DAY ACCESS CONTROL 

AND RELIABLE ONE-BY-ONE ENTRY IN MCFIT 

STUDIOS. 

Installed as a double system, ‘Sirio’ provides rapid access, 

even with large numbers of members and during popular 

training times in the early evening. The turnstile has also 

been fitted with a card reader, as the McFit membership 

card issued to every studio member is also used for access 

authorisation. For 20 minutes after entry, the card is 

blocked in order to prevent misuse. In the exit direction, 

visitors can pass freely through the ‘Sirio’. The additional 

electric swing doors serve as an entrance and exit for 

wheelchair users, prams or equipment deliveries. McFit 

also uses the programmable ‘Sirio’ turnstile for personnel 

planning - access data can be used to record preferred 

training times so that more trainers can be deployed 

when large numbers of members are visiting the studio. 

O THE MCFIT MEMBER- 

SHIP CARD: Access 

authorisation for the ‘Sirio’ 

turnstile 

W THE ‘SIRIO’ TURNSTILE FROM WANZL 

provides controlled access at McFit. The recorded 

data are also used for personnel planning. 

The fitness of 

the Dutch 

15.5 percent of Dutch people 

regularly visit fitness studios, 

making them the fitness leaders in 

Europe. Next come the Spanish on 

14.8 percent and the British on 

12.8 percent. 

Market survey by IHRSA international sports 

association, Deloitte, Technogym, 2006

Scoring a hit at the PoS 

The success and efficiency of PoS marketing is measured by the extent to which it 

succeeds in driving the product in a targeted way off the shelf and into the customers’ 

shopping trolley. A key challenge lies in the co-ordination of the interests of commerce, 

industry and consumers. This requires innovative and at the same time highly 

practicable purchasing and selling solutions to drive sales and increase customer 

appeal. Wanzl presents three successful display variants for PoS. 

WWW.WANZL-DISPLAYS.COM 

Themed merchandise 

presentation 

With a wide range of high-quality and imaginative 

merchandise centred on the themes of kitchens and bathrooms, 

general household, home accessories and wellness, 

Keck & Lang is a key partner for retailers with its KelaLine 

brand. For a themed presentation of baking accessories 

as a secondary display location, Kela worked with Wanzl 

to develop the bakehouse, which generates additional 

sales at the PoS. Kela supplies the bakehouse fully stocked, 

so the retailer does not have to contend with any costly 

set-up or time consuming shelf-filling. The adjustable 

storeys can be filled flexibly with different products, and 

a choice of rear wall elements is available to display 

additional blister packs if required. The side elements can 

also be used for an attractive and at the same time 

space-saving display of products. 

WWW.KELA.DE 

DISPLAYS BUSINESS AREA WANZL WORLDWIDE WINTER | SPRING 2007 1 

Eye-catching 

counter display 

for chocolate 

The NATURATA brand stands for 

premium-quality organic food products. 

For the classic praline range, 

which recently received the ‘Best of 

Bio’ award in the ‘filled chocolates’ 

category, Wanzl worked with 

NATURATA to develop a special 

counter display for speciality organic 

food stores and delicatessens. 

The matt-black metal display carries a 

laminated NATURATA emblem and 

comprises a two-level display for the 

six praline flavours: nougat, coconut, 

yoghurt-orange, classic bitter, mocha and 

chilli. For each variety NATURATA has an 

individual packaging motif designed by 

the Stuttgart-based artist Sibylle Schwarz. 

WWW.NATURATA-SPIELBERGER.DE 

Wool ready for sale 

Max Gründl is one of Europe’s major specialist 

suppliers in the wool and haberdashery 

business. For wool wholesalers, Gründl recently 

began to offer two new displays ready 

stocked with wool and ready for delivery to 

the retailer and for sale to the end-consumer. 

In the ‘Woll-Shop’, which is accessible on two 

sides, and the ‘Roll-Display’, the merchandise 

is presented on five storeys. Both displays 

provide space for individual brand claims or 

company signatures. The ‘Woll-Shop’ is supplied 

on a euro-pallet allowing rapid change of 

location at the PoS, while the ‘Roll-Display’ is 

equipped with castors. With the two new displays, 

Gründl has achieved guaranteed primary 

and secondary display locations in the store. 

WWW.GRUENDL-WOLLE.DE

WANZL WORLDWIDE WINTER | SPRING 2007 CORPORATE STYLE 

Clear 

communication 

The new corporate style ensures that the Wanzl 

brand stays unique and distinctive on all international 

markets. It also communicates the seven different 

business divisions at Wanzl. 

Wanzl is a highly innovative global company with seven clearly defined 

business divisions employing around 2,800 people. The company has production 

bases in five countries and sales offices in all the main markets around 

the world. As an international concern, Wanzl requires a unified image if it is to 

retain its identity in all markets together with unified language in its communication 

with the public and its partners. Wanzl has developed a reputation as a 

quality brand, one that combines values like peak product performance, ongoing 

innovation, and variety in range and service that espouses ideals such 

as fair partnership and real customer proximity. 

“The new corporate style is an expression of our 

internationality and it also communicates the 

new corporate structure and culture in the seven 

business divisions.” 

Gottfried Wanzl 

W CORPORATE 

STYLE GUIDE 

The Wanzl brand 

The new corporate style guide clearly defines the visual identity of the 

company, unified across all markets, and this supports the company´s unique 

corporate identity concept. The corporate style guide sets rules on how the 

Wanzl word-marque is to be used and defines basic elements like font, colour, 

colour gradations and design grids. The seven business divisions also have a 

distinctive visual structure, featuring clear, emotive imagery with individual colour 

coding. The new design is now firmly anchored in all areas of market communication 

and public relations. « 

W WANZL‘S HEADQUARTERS IN LEIPHEIM: all buildings bear the company´s new highly visible 

insignia. 

SELF-SERVICE SYSTEMS 

DISPLAYS 

SECURITY PRODUCTS 

PASSENGER HANDLING 

SERVICES 

SHOPFITTING 

LOGISTICS + INDUSTRY 

HOTEL SERVICE

Security Products 

aAbBcCeE12590 

W VEHICLES, whether cars or trucks, also communicate the company message. 

CORPORATE STYLE WANZL WORLDWIDE WINTER | SPRING 2007 

Logistics + Industry 

W A UNIQUE BRAND IMAGE – a Wanzl exhibition stand in the new corporate style, for the business 

area Logistics + Industry. 

O WANZL’S DIVERSE PRODUCT PROGRAMME – clearly structured into seven business areas, with 

distinctive motifs and individual colour coding. 

W A FONT, along with a word-marque and company colours, are basic elements in Wanzl´s corporate 

image. The Univers font family fits in well with the company image, with its easy legibility and air of 

rational competence. 

LOGOS: 

W THE FIFTIES. 

W THE SIXTIES. 

W 1974 TO RECENTLY – over 30 years of 

continuity with a word-picture marque featuring 

a pictogram of a shopping trolley. 

W THE NEW WANZL BRAND unites modernity 

and timelessness with its minimalist word symbol. 

Welcome to the World 

of Wanzl 

WANZL´S UNIFIED AND DISTINC- 

TIVE GLOBAL BRAND IMAGE 

IS REFLECTED ALSO IN THE 

COMPANY´S NEW WEBSITE. In 

November 2006 the new, revised and 

redesigned site was launched, under 

the motto of ’Welcome to the World of 

Wanzl’. Visitors to the site are treated 

to a range of new features, including 

an easy-to-use full text search facility 

and pictures of the entire product 

programme, plus a user-friendly notes 

function. All in all it presents a comprehensive 

overview of the company 

and its product ranges. 

DOWNLOAD-CENTRE: A new download 

centre is now also integrated 

into the site, so users can download a 

range of information easily and quickly. 

Key concerns in redesigning the 

website were user benefit and ease 

of use. For this reason Wanzl currently 

presents information in German 

and English, with further language 

versions to follow in the medium term. 

To ensure that Wanzl reaches all its 

customers worldwide with the same 

unified corporate design, the websites 

of the Wanzl subsidiaries around 

the globe will be adapted to match 

in terms of content and visuals over 

the course of the next few months. 

A common technological basis ensures 

that Wanzl can offer its users 

optimum availability all the time and 

it also facilitates efficient prompt updates. 

WWW.WANZL.COM

4 WANZL WORLDWIDE WINTER | SPRING 2007 QUALITY MANAGEMENT 

‘A learning company’ 

Wanzl has been certified in accordance with 

DIN-EN-ISO 9001 for 10 years. We spoke to Peter 

Wagner, Wanzl’s Head of Quality Management. 

W ARTHUR MITTERHUBER, responsible for 

environmental affairs at Wanzl in the 

‘Technology, Manufacturing, Galvanising’ area, 

Wanzl’s Head of Quality Management 

PETER WAGNER and Wanzl’s Technical 

Managing Director DR HANS-JÜRGEN SATTLER 

(from left) with the certificate awarded by 

What internal company 

processes were introduced in the 

last decade as a result of 

certification? 

Certification forms an essential basis 

for quality assurance and quality 

management (QM) at Wanzl. From 

goods inward through manufacturing 

to product delivery and after-sales 

service, precise processes are 

defined. Every production and administration 

employee is aware of these 

mandatory standards due to regular 

audits and the QM manual. In this 

way Wanzl has successfully reduced 

its complaint rate by one-third, while 

simultaneously improving the 

response time. A further result is the 

lean yet stable business processes 

with a zero error strategy, leading to 

ment. Managing Director Gottfried 

Wanzl likes to speak of ‘a learning 

company’, since only new knowledge 

creates innovations for the market 

and for customers, such as the new 

‘KT 3 drive’ picking trolley, for which 

Wanzl won first prize in the 2005 

innovation competition held by the 

Chamber of Commerce and Industry. 

TÜV Management Service. cost savings and guaranteeing 

‘Centre of Quality 

consistent high quality. 

Excellence’ 

Do your customers benefit from 

the certification? 

Total quality management enables 

Wanzl’s production sites and 

branches to achieve above-average 

results in terms of product quality, 

delivery reliability and technical 

competence for customers in the 

international market. 

In the last two years Wanzl has 

combined quality and environmental 

management in a single 

certification system. Why? 

Wanzl is a company with high value 

objectives. This combined certification 

is part of Wanzl’s corporate 

strategy and is about much more 

than the associated quality seal. 

Certification provides the framework 

for continuous change, constant 

performance optimisation and steady 

quality improvement – always with 

the close co-operation of employees, 

and with respect for the environ- 

The latest independent 

certification audit was recently 

carried out by Technischer 

Überwachungsverein (TÜV) Süd. 

What were the results? 

The results of the repeat audit 

were extremely positive. Although 

Wanzl sees certification as a 

dynamic process – based on close 

co-operation and intensive feedback 

with the independent certification 

agency – various scenarios were 

gone through with TÜV Süd in the 

individual process areas, in order to 

achieve further optimisation potential 

in a changing production 

environment. « 

It is worthwhile taking a consistent 

and long-term look at internal 

business processes and working on 

targeted improvements. This has 

been confirmed by an international 

study conducted by the ‘Centre of 

Quality Excellence’ at the University 

of Leicester. In this study, 120 listed 

companies with a level of maturity 

evidenced by quality awards, were 

analysed over a period of eleven 

years and compared to a control 

group of similar companies without 

quality awards. The result: companies 

with high quality standards (evidenced 

by the granting of quality 

awards) achieved steady rises in 

share prices and revenues compared 

to companies in the control group. 

Their cost structures also proved to 

be substantially better.

Wanzl Services 

The new range of service modules helps preserve the 

value of investments long term, and generates loyalty 

from customers. 

Wanzl’s self-service products are 

manufactured with high-quality 

components using automated manufacturing 

processes in accordance 

with DIN-EN-ISO 9001:2000. That 

means Wanzl’s top-quality, state-ofthe-art 

products are fit for long-term, 

heavy-duty use. The regular servicing 

by the manufacturer guarantees 

continuous trouble-free operation. 

With the six new modules from Wanzl 

Services – Concept, Finance, Install, 

Repair, Clean and Parts – products 

are fit for purpose throughout their 

service life, always up to date and in 

tip-top condition, ensuring that the 

shopping trolleys and other equipment 

are a good advertisement for 

the store. 

SERVICES ‘A LA CARTE’ WANZL WORLDWIDE WINTER | SPRING 2007 5 

Wanzl Services offers a range of 

five comprehensive service contracts 

with modules to suit individual needs. 

The full ‘Wanzl Premium’ contract 

includes all service modules – from 

purchase through to return. The 

‘Wanzl Pro’ version provides all the 

main service modules, except parts. 

The ‘Care Plus’ service package for 

shopping trolleys and park boxes 

includes the repair, clean and parts 

modules, while the ‘Care’ version for 

customer guidance systems 

comprises repair and parts services. 

With the ‘Wanzl Client’ service, 

customers can select a customised 

contract with services tailored 

precisely to their requirements. Full 

service contracts also enable stores 

to transfer responsibility and liability 

entirely to the manufacturer, 

protecting customers against risks of 

accidents due to defective products 

and protecting the stores themselves 

against damages claims. « 

Wanzl Services 

R WANZL CONCEPT 

Advice and planning service for 

trolley logistics and park box 

installation. 

R WANZL FINANCE 

Financial services with individual 

leasing products for improved 

flexibility and liquidity. 

R WANZL INSTALL 

Installation service for customer 

guidance systems, park boxes and 

re-equipping of trolley fleets. 

R WANZL REPAIR 

Repair and maintenance service for 

shopping trolleys, transport trolleys, 

entrance systems, checkout barriers, 

park boxes and other products. 

R WANZL CLEAN 

Cleaning service for shopping 

trolleys, transport trolleys and 

park boxes. 

R WANZL PARTS 

Original Wanzl spare parts service 

with a guarantee of up to three 

years. 

Service components currently available only in Germany. 

REWE: ‘BIG BANG’ WITH WANZL 

SERVICES 

In a rebranding programme never 

seen before on this scale in German 

food retailing, ,000 supermarkets 

across the country were switched 

to the REWE name overnight in 

September 006. As part of the 

conversion programme, Wanzl took on 

the largest service and spare parts 

contract in the company’s history. Approximately 360,000 

shopping trolley handles were changed across a total of 

3,000 stores in order to display the new name. At the 

same time, Wanzl took over maintenance for any stores 

requiring this service. With eight service centres in 

Germany, the Wanzl fitters completed this contract within 

four months. A single fitter would have needed around 

1,600 working days–or around seven years –to complete 

the work!

6 WANZL WORLDWIDE WINTER | SPRING 2007 SERVICE IN THE SELF-SERVICE SECTOR 

Shopping in XXL format 

Swedish customers prefer to do a big weekly shop and often travel long distances to large 

shopping centres. So, in addition to their spacious Volvo they also need a shopping trolley 

with a generous basket capacity. 

Together with its Swedish representative Expedit, Wanzl has supplied 

1,000 new ‘EL 315’ shopping trolleys to the Swedish retail chain ICA Maxi. With 

a capacity of 315 litres, this trolley offers substantially more space than the 

Wanzl ‘EL 275’ model, 16,000 of which have been supplied to Scandinavia. The 

new trolley takes six ICA bags, in which the customer can sort the selected 

goods by type and weight. The relatively low basket depth ensures that even 

with the high capacity it is still easy to load and unload. 

The new model is also perfect for use with the self-scanning system 

provided by ICA Maxi. At the store entrance the customer takes a handheld 

scanner which can be placed comfortably in the holder attached to the trolley 

handle. He then scans the prices, places the goods in the ICA bags in the trolley 

and does not have to touch them again until he unpacks them at home. « 

The ICA retail group 

THE ICA GROUP, WHICH WAS 

ESTABLISHED IN 1917, is one of the 

largest retail companies in Scandinavia 

with around 2,300 stores in Sweden 

and Norway. In Sweden, ICA operates 

four different store formats, including 

the large ICA Maxi stores. 

ERGONOMIC CHECKOUT ISLANDS 

Wanzl recently equipped 10 Belgian 

Delhaize stores with a new 

type of checkout island developed 

in co-operation with checkout manufacturers 

Sidac, and with customer 

Delhaize. The new checkout has been 

ergonomically optimised for the working 

position of checkout personnel. 

For example, the checkout seat is 

mounted on a swivelling arm and the 

SOUND MEANS SECURITY 

Small, high-value items such as 

razor blades are a favourite of 

shoplifters. They are easily slipped 

into a jacket pocket or a handbag, 

and frequently turn up later on sale in 

the street. The dm drugstore chain 

intends to tackle razor blade theft 

head on and has equipped more than 

600 stores with 2,000 SoundSafer 

display modules from Wanzl. The 

SoundSafer is designed to fit all current 

shelf units and is subdivided into 

multiple locked drawers. When the 

customer opens a drawer, a recognisable 

sound is produced that can be 

clearly heard by the sales personnel. 

O SELF-SCANNING – practical and time-saving 

for the customer. The ‘EL 315’ shopping trolley is 

fitted with a holder for the scanner. 

height and angle can be adjusted 

individually. The electrically powered 

foot platform, which is similarly 

height-adjustable, helps promote a 

comfortable posture. The ergonomically 

arranged cash till and the scanner 

are located on the newly designed 

central console, which was developed 

jointly with Wincor Nixdorf. The refitting 

of the Delhaize stores with the 

As the SoundSafer makes a lasting 

contribution to the reduction of inventory 

differences caused by theft, the 

investment pays back in a short time. 

W THE 15-LITRE BASKET of the ‘EL 315’ 

shopping trolley is big enough to take six ICA 

bags. The trolleys are fitted with the special soft 

steering system, making them easy to push and 

comfortable to steer. 

new checkout islands and the simultaneous 

removal of the previous 

checkout desks took place entirely 

at night so as not to disrupt normal 

commercial operation. A total of 50 

checkout islands, each with two 

checkouts and two conveyor belts 

were supplied, together with 20 

single operator solutions.

The new ‘Pro Tec ’ bumper rail provides protection for refrigerated 

displays and shopfittings against damage caused by shopping and 

transport trolleys, hand trucks and cleaning equipment. The ‘Pro Tec 3’ 

is especially recommended for stores which have shopping trolleys of varying 

sizes. The bumper rail is suitable for a wide range of store situations and can be 

fitted rapidly. For the METRO Group, Wanzl carried out an initial test installation 

in November 2005 in the frozen foods section of the recently converted and 

extended METRO Cash & Carry superstore in Düsseldorf’s Schlüterstrasse. 

W THE ‘METRO FOOTBALL HEAVEN’: The opening in June was attended by the former German 

national team players Pierre Littbarski and Toni Schumacher, as well as 24 teams from ‘streetfootballworld’, 

an international network for street football. On the evening before, the teams had put on an 

WWW PRODUCT PRESENTATION - LATEST WANZL WORLDWIDE WINTER | SPRING 2007 7 

PRODUCT INNOVATION 

‘Pro Tec 3’ robust bumper rail 

impressive display of their skills in the street football world championships in Berlin-Kreuzberg. 

j FIREWORKS mark the opening of the METRO C & C superstore in Berlin. 

U METRO – Expertise in fresh foods. 

Wanzl then won an initial order to equip the entire frozen foods section with 

the Pro Tec 3 bumper system, covering a length of half a kilometre, as well as 

several shelf units and displays at the new METRO Cash & Carry superstore in 

Berlin-Friedrichshain. In future, the robust bumper rail (made of galvanised sheet 

steel profiles) will be deployed to protect all the refrigerated display units in the 

frozen foods sections of the superstores in all 28 regions in which METRO 

Cash & Carry operates. 

METRO Cash & Carry-Superstore 

in Berlin-Friedrichshain 

The 14,000 sq. m. METRO Cash & Carry superstore which opened last autumn 

at Berlin’s Ostbahnhof demonstrates the company’s expertise in food and 

fresh goods and provides everything necessary for professional food preparation. 

The highlights of the new superstore are the 300 sq. m. fresh fish 

department and the wine cellar with 600 wines from every continent. The 

fresh food area incorporates a new frozen food concept which guarantees 

that every product is always in stock – even if it is not in season or has run 

low due to heavy demand. A unique feature is the ‘METRO Football Heaven’ 

on the 18,000 sq. m. roof of the METRO C & C store. The FIFA-compliant 

football pitch has been used by schools and associations in the Friedrichshain 

district since 1 October.

8 WANZL WORLDWIDE WINTER | SPRING 2007 CONTACTS 

WANZL WORLDWIDE 

WANZL 

Metallwarenfabrik GmbH 

Bubesheimer Strasse 4 

89 40 Leipheim, Germany 

P.O. Box 11 9 

89 6 Leipheim, Germany 

Phone +49 (0) 8 1 / 7 9-0 

Fax +49 (0) 8 1 / 7 9-100 

info@wanzl.de 

www.wanzl.com 

EUROPE 

SUBSIDIARIES 

AUSTRIA 

Wanzl Gesellschaft mbH 

Deutschstrasse 12 

1230 Vienna 

Phone +43(0)1/616 25 46 

Fax +43(0)1/616 25 46 20 

wanzl@wanzl.at 

www.wanzl.at 

BELGIUM / LUXEMBOURG 

Wanzl b.v.b.a. 

Ambachtenlaan 36 

Ambachtenlijke zone Haasrode 

3001 Heverlee 

Phone +32(0)16/40 28 30 

Fax +32(0)16/40 01 69 

wanzl@wanzl.be 

www.wanzl.be 

CZECH REPUBLIC 

Wanzl spol s.r.o. 

Okr.Olomouc 

78347 Hnêvotín 333 

Phone +42(0)585/75 15 55 

Fax +42(0)585/75 15 51 

Prag: 

Phone +42(0)244/09 07 44 

Fax +42(0)244/09 07 40 

obchod@wanzl.cz 

www.wanzl.cz 

FRANCE 

Wanzl SAS 

21, Rue Westrich 

BP 30134 

67603 Séléstat Cedex 

Phone +33(0)388 57 48 50 

Fax +33(0)388 92 17 23 

wanzl@wanzl.fr 

Paris: 

Phone +33(0)144 75 02 02 

Fax +33(0)144 75 31 00 

wanzl.paris@wanzl.fr 

www.wanzl.fr 

GREAT BRITAIN 

Wanzl Ltd. 

Europa House Heathcote Lane 

Warwick CV34 6SP 

Phone +44(0)1926/45 19 51 

Fax +44(0)1926/45 19 52 

enquiries@wanzl.co.uk 

www.wanzl.com 

HUNGARY 

Wanzl Magyarorszag KFT 

Kunigunda u. 58 

1037 Budapest III 

Phone +36(0)1/387 37 92 

Fax +36(0)1/437 08 50 

wanzl@wanzl.hu 

www.wanzl.hu 

ITALY 

Wanzl Italia S.r.l. 

Via Del Ferro n° 8/10, 

Localita Averolda 

25039 Travagliato 

Phone +39 030/686 39 49 

Fax +39 030/686 45 22 

wanzl@wanzl.it 

www.wanzl.com 

NETHERLANDS 

Wanzl Nederland b.v. 

Karolusstraat 4 

4903 RJ Oosterhout 

Phone +31(0)162/42 22 50 

Fax +31(0)162/45 46 50 

info@wanzl.nl | www.wanzl.nl 

POLAND 

Wanzl Sp.z o.o. 

ul. Mszczonowska 69 

05-830 Nadarzyn 

Phone +48(0)22/739 73 80 

Fax +48(0)22/739 73 85 

wanzl@wanzl.pl 

www.wanzl.pl 

RUSSIA / CIS 

000 Wanzl-MAWY 

Luzhniki 24 Block 9 

119048 Moscow 

Phone +7 495 /504 28 67 

Fax +7 495 /504 28 69 

wanzl-mawy@wanzl.ru 

www.wanzl.ru 

SLOVAK REPUBLIC 

Wanzl SK, s.r.o. 

Cukrovarská 427 

926 01 Sered‘ 

Phone +42 1/317 89 13 81 

Fax +42 1/317 89 79 28 

wanzl@wanzl.sk 

www.wanzl.sk 

SPAIN 

Wanzl Equipamiento 

Comercial, S.L. 

Poligono Industrial ›El Pla‹ 

c/Miquel Torelló i Pagès, 

58 Nave 1 

Apdo. de Correos 1485 

08750 Molins de Rei - 

Barcelona 

Phone +34(0) 93/680 36 50 

Fax +34(0) 93/680 36 52 

wanzl@wanzl.es 

www.wanzl.es 

SWITZERLAND 

Wanzl (Switzerland) AG 

Industrie Hegi 2 

9425 Thal 

Phone +41(0) 71/886 90 10 

Fax +41(0) 71/886 90 15 

info@wanzl.ch | www.wanzl.ch 

UKRAINE 

TzOV Wanzl-MAWY 

Schovkovychna vul. 42-44 

01601 Kiev 

Phone +380 44/390 11 12 

Fax +380 44/390 11 14 

wanzl-mawy@wanzl.kiev.ua 

www.wanzl-mawy.com.ua 

EUROPE 

REPRESENTATIVES 

BULGARIA 

ELECS Group – Holding Ltd. 

1, Republika blvd. 

9000 Varna 

Phone +359(0) 52/50 00 66 

Fax +359(0) 52/50 04 35 

office@elecs-bg.com 

CROATIA 

Smeh d.o.o. - Gorjupova 13 

1000 Ljubljana 

Slovenia 

Phone +386(0) 1/244 08 00 

Fax +386(0) 1/244 08 10 

info@smeh.si 

CYPRUS 

P.C. Orinos Ltd. 

P.O. Box 21285 | 1505 Nicosia 

Phone +357(0) 22/45 84 00 

Fax +357(0) 22/76 76 54 

DENMARK 

Expedit a/s 

Toftegaardsvej 4 

P.O. Box 86 

8370 Hadsten 

Phone +45 87/61 22 00 

Fax +45 87/61 23 00 

expedit@expedit.dk 

ESTONIA 

Melton 

Peterburi Tee 71 

11415 Tallinn 

Phone +372(0) 6/20 50 51 

Fax +372(0) 6/20 50 52 

melton@melton.ee 

FINLAND 

Expedit a/s filial i Finland 

Laippatie 19 B 

00880 Helsinki 

Phone +358 207 43 36 40 

Fax +358 207 43 36 49 

expedit@expedit.fi 

GREECE 

Voyatzoglou Systems S.A. 

12 km Nat. Road, Athens, Lamia 

14451 Metamorfosi 

Phone +3(0) 210/288 86 00 

Phone +3(0) 210/288 86 45 

Fax +3(0) 210/288 86 99 

ICELAND 

Rymi ehf. 

Hateigsvegi 7 | P.O. Box 5091 

125 Reykjavik 

Phone +354(0)1/511 11 00 

Fax +354(0)1/511 11 10 

kristin@rymi.is 

LATVIA 

Kompanija Vitrum 

G. Astras 3a 

1082 Riga 

Phone +371 (0)7/80 23 84 

Fax +371(0)7/80 23 87 

vitrum@vitrum.lv 

LITHUANIA 

UAB Husas 

Pramones g. 141 

2000 Vilnius 

Phone +370 5/260 74 52 

Fax +370 5/267 03 40 

biuras@husas.lt 

MACEDONIA 

MAG Commerce 

Str. Zelevo 3-3/9 

1000 Skopje 

Phone +389(0)2/307 65 93 

Fax +389(0)2/307 65 93 

Mobile +389(0)70 26 64 59 

goran@magcommerce.com.mk 

MALTA 

(Malta) Ltd. 

Tilio’s Bldgs., St.Paul‘s street 

NXR 03 Naxxar 

Phone +356 21 /41 94 00 

+356 21/41 96 00 

Fax +356 21/41 95 00 

Mobile +356 99 47 44 00 

+356 79 41 94 00 

info@crcmalta.com 

www.crcmalta.com 

NORWAY 

Expedit Norge a/s 

Hvamveien 4 

2026 Skjetten 

Phone +47 64 83 13 00 

Fax +47 64 83 13 99 

post@expedit.no 

PORTUGAL 

Distrol 

Av. Oscar Monteiro Torres, 

37 A-C 1000-216 Lisbon 

Phone +351(0)21/79 60 13 6-9 

Fax +351(0)21/796 23 29 

distrol_armetal@hotmail.com 

ROMANIA 

Eurofit/Vozatyoglou Systems 

Romania SRL 

St. Viitorulu 199, sect. 2 

Bucharest 

Phone +40(0)21/212 39 90 

Fax +40(0)21/212 39 64 

Gabriel.B@Eurofit.ro 

SERBIA-MONTENEGRO 

Sun & Dun.a.v. 

Vojvodanska 75 

22304 Novi Banovci 

Phone +381 (0)22/ 34 22 59 

Fax +381(0)22/ 34 22 42 

Mobile +381(0)63 391 530 

office@sun-dunav.co.yu 

SLOVENIA 

Smeh d.o.o. – Gorjupova 13 

1000 Ljubljana 

Phone +386(0)1/244 08 00 

Fax +386(0)1/244 08 10 

info@smeh.si 

SWEDEN 

Expedit Sverige AB 

Frederiksdal 

571 75 Nässjö 

Phone +46(0)380/265 30 

Fax +46(0)380/265 50 

office@expedit.se 

www.expedit.se 

TURKEY 

ÜCGE Magaza Ekipmanlari 

Pazarlama San. Tic.A.S. 

Kelstel Sanayi Bölgesi 

16450 Bursa 

Phone +90(0)224/331 88 11 

Fax +90(0)224/331 88 21 

export@ucge.com 

OVERSEAS 

SUBSIDIARIES 

AUSTRALIA 

Wanzl Australia Pty. Ltd. 

97 Highbury Road 

BURWOOD VIC 3125 

Phone +61 (0)3/98 08 22 99 

Fax +61(0)3/98 08 22 66 

info@wanzl.com.au 

www.wanzl.com 

KOREA 

Wanzl Korea Ltd. 

1F., Sorimwon Bldg., 180-407, 

Bongcheon-Dong, Gwanak-Gu 

Seoul 151-815 

Phone +82(0)2/877 14 31 

Phone +82(0)2/877 14 03 

Fax +82(0)2/877 14 32 

info@wanzl.co.kr 

www.wanzl.com 

PEOPLE’S REPUBLIC 

OF CHINA 

Wanzl Commercial Equipment 

(Shanghai) Co., Ltd. 

Bldg. 2-4, EastRongleRd.No.579 

Song Jiang Industrial Zone, 

Shanghai 201613 

Phone +86(0)21/57 74 46 80 

Fax +86(0)21/57 74 46 50 

wanzl@wanzl.com.cn 

www.wanzl.com.cn 

OVERSEAS 

REPRESENTATIVES 

ARGENTINA 

Fabrica de Envases 

Automaticos S.A. 

Avda. Andrés Rolón 25 47 

(1643) Beccar | Buenos Aires 

Phone +54(0)11 /47 43 84 05 

Fax +54(0)11 /47 42 21 37 

feasa@feasa.com.ar 

AUSTRALIA 

Brice Australia Pty. Ltd. 

19 Evans Street 

P. O. Box 228 

BURWOOD, VIC 3125 

Phone +61 (0)3/98 88 71 25 

Fax +61(0)3/98 88 79 09 

LDaniel@briceaust.com.au 

CHILE 

Porta Nuova S.A. 

Santo Domingo, 4780 

Quinta Normal 

Santiago 

Phone +56(0)2/224 33 44 

Fax +56(0)2/244 47 81 

portanuo@entelchile.net 

DOMINICAN REPUBLIC / 

CARIBBEAN 

CORTINOVA, S.A. 

Edificio Martinez Burgos 

Ave. Sarasota #24 

Ensanche Bella Vista 

Santo Domingo 

Phone +1 809 /537 77 00 

Fax +1 809/537 79 00 

Mobile +1 809/399 72 69 

mariaemaldonado@hotmail.com 

romartinezgon@hotmail.com 

ECUADOR 

Unikert de Venezuela C.A. 

Centro Empresarial Torre 

Humboldt, Piso 14, ofic. 14-02 

Urb Parque Humboldt Prados 

del este 

1080 Caracas | Venezuela 

Phone +58(0)2 / 129 75 09 35 

Fax +58(0)2 / 129 75 0 1 50 

info@unikert.com.ve 

INDIA 

Bizerba India Private Limited 

EL-100, TTC Industrial Area 

MIDC, Mahape, Navi Mumbai 

Maharashtra 

India – 400705 

Phone +91(0)22/2768 2918 

+91(0)22/2768 1299 

Attn. Sudhir Balakrishnan 

INDONESIA 

PT. Celsius Jaya 

Jl. Sunter Paradise II 

Blok K No. 43 

Jakarta 14350 

Phone +62(0)21/640 43 13 

Fax +62(0)21/640 43 14 

celcius@indosat.net.id 

ISRAEL 

R. Goldstein & Co. Ltd. 

P.O. Box 136 

Kfar Chabad Post 

60932 Moshav Safaria 

Phone +972(0)3/96 07 91 89 

Fax +972(0)3/96 07 921 

amos1000@bezeqint.net 

JAPAN 

CEEV Cooperation Expectation 

Emotion Viva 

Takashio-cho 2-9 

Koshien Nishinomiya 

6638166 Hyogo 

Phone +81(0)798/ 46 68 02 

Fax +81(0)798/ 46 68 05 

JORDAN 

Abdin Industrial Est. 

Mr. Firas Abdin 

Bayader Wadi El-Seir, Industrial St. 

11814 Amman 

Phone +962 (0)6/586 55 36 

Fax +962(0)6/586 37 07 

headoffice@abdin.com.jo 

KUWAIT 

Al Hasawi 

Refrigerator & Water 

Cooler Factories 

P.O. Box 1175 Safat 

13012 Safat Kuwait 

Phone +965(0)476 91 00 

Fax +965(0)472 00 91 

sales@alhasawi.com 

MALAYSIA 

Panmatex Trading Sdn.Bhd. 

No.12, Jalan BK 1/12 

Bandar Kinrara Industrial Park 

Bandar Kinrara, Off 6 1/2 Miles 

Jalan Puchong 

58200 Kuala Lumpur 

Phone +60(0)3/80 75 80 08 

Fax +60(0)3/80 75 90 09 

panmatex@streamyx.com 

MEXICO 

EQUIPAMIENTO 

Y MAS S.A. DE C.V. 

Omega # 278 

Col. Romero de Terreros 

Del. Coyoacan 

CP 04310 Mexico DF 

Phone +52 55/55 49 31 10 

Fax +52 55/10 84 26 50 

Mobile +52 155/51 03 43 43 

roberto.mendoza@ 

equipamientoymas.com 

NEW ZEALAND 

NZ Retail Equipment Ltd 

12 Ash Rd, Manukau City 

P. O. Box 98916 SAMC 

New Zealand 

Phone +64(0)9/262 30 44 

Fax +64(0)9/262 30 66 

PERU 





del este 


Phone +58(0)2 / 129 75 09 35 

Fax +58(0)2 / 129 75 0 1 50 


PHILIPPINES 

Target Displays Co. Inc. 

6th Floor, Fortune Building 

160 Legaspi Street 

Legaspi Village 

Makati City 1229 

Phone +63(0)2/891 36 07 

Fax +63(0)2/891 36 09 

felix@targetdisplay.com 

www.targetdisplay.com 

SAUDI ARABIA 

Packaging Equipment & 

Supplies Co. Ltd. (Zultec) 

P.O. Box 52721 | 21573 Jeddah 

Phone +966 (0)2/670 04 90 

Fax +966 (0)2/670 03 41 

info@zultec.com 

SINGAPORE 

John Chen (Pte) Ltd. 

6 Little Road 

Singapore 536984 

Phone +65 62 85 21 22 

Fax +65 62 85 30 68 

jc.sgp@johnchen.com.sg 

www.johnchen.com.sg 

SOUTH AFRICA 

Top Assist 13 (Pty) Ltd. 

18C Eastry Road Claremont 

Cape Town 7708 

Phone +27 21/683 58 23 

Fax +27 21/683 58 23 

Mobile +27 /828 24 06 43 

gero@telkoma.net 

TAIWAN 

Willington Fabrikations 

Rm 603, Gold Stone Building 

380 Lin Sheng North Road 

Taipei 1045 

Phone +886 (0)2/25 11 51 68 

Fax +886 (0)2/25 22 25 21 

willingt@ms9.hinet.net 

THAILAND 

Prolink Secure-Tech Ltd., Part. 

390 /2 Moo 7 Thaeparak Rd 

Samrongneau, Muang 

Samuthprakarn 10270 

Phone +66 (0)2/383 55 97 

Fax +66 (0)2/759 54 14 

ext. 0 

patita.b@chula.ac.th 

TUNISIA 

Multiprotect+ 

P.O. Box 257 

Cité Jamil – Menzah 6 

2091 Tunis 

Phone +216 (0)21/21 88 88 

Fax +216 (0)71/88 32 22 

sslimi@multiprotectplus.com 

sslimi@tunet.tn 

UNITED ARAB EMIRATES 

Expo Spec. Equipment Co. 

P.O. Box 90022 

Deira Salahuddin Str.| Dubai 

Phone +971 (0)4/266 60 42 

Fax +971 (0)4/266 27 16 

expodxb@eim.ae 

URUGUAY 

Acondicionamiento 

Integral S.A. 

Juan D. Jackson 1202 

Montevideo 

Phone +598 (0)2/400 14 14 

Fax +598 (0)2/408 66 23 

danman@adinet.com.uy 

VENEZUELA 





del este 


Phone +58(0)2 / 129 75 09 35 

Fax +58(0)2 / 129 75 0 1 50 


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