Code of Ethics explainsdiversity-related valuesand conductsCelebration DatesIn order to promote the social integration of employees through them activities thatvalue the employees who provide services at the Company and encourage sustainableactions, in 2009 we publicized in internal media celebration date, such as theInternational Day Against Violence, the Secretaries’ Day, the Plumbers’ Day, the WorldCar Free Day, International Volunteer Day, Day Against Pollution, International Women’sDay, Black Awareness Day, etc.Diversity at <strong>Sabesp</strong>SABESP was recognized with the São Paulo Diversity Seal, for our commitment withthe structuring of the inclusion program that we are developing. We set out in our Codeof Ethics the diversity-related values and conducts, encompassing: non-discrimination,respect for people, and eradicate moral or sexual harassment. We are also developingseveral Human Resources practices that promote equality of opportunity and treatment.We have a census that monitors ethnic, gender, age, and disability issues, whose datais published herein.In 2009, we had a partnership with the Association for the Appreciation and Promotion ofthe Disabled (AVAPE), under which we offer social inclusion opportunities to 22 physicallydisabled professionals. We should also highlight <strong>Sabesp</strong> of São José dos Campos, whichsupport the local government in the conduction of a census to determine the number ofdisabled people in the city to facilitate the planning of the improvements oriented to thispart of the population. The planned actions include publicizing the census in the waterbills and delivery, by the meter reader, of a brief questionnaire while the meter is read,so that our employee can bring back the filled questionnaire when he or she comesback for another reading. In exchange, we have our logo printed in alladvertising material being created.CommunicationIn 2009, communication at <strong>Sabesp</strong> was focused on the awakening of society to the importance ofenvironmental sanitation. Two of the campaigns that should be highlighted are the expense reports ofthe actions performed by the Company since 2007 and the balance of the works carried out since then,which resulted in a significant evolution of the statewide sewage collection and treatment, to ensurethe state has universal services by 2018.The regional balances of the Company’s actions were also used in the campaigns for the renewal ofthe contracts with different Cities, mostly inland: Itapetininga, Presidente Prudente, Botucatu, Piraju,Tatuí, Boituva, Santos, Assis, Franca, Itatiba, Taubaté, Santa Cruz do Rio Pardo, Bragança Paulista, andLins. In many of these cities, the role of the press was crucial for the organization of press conferencesto disclose the expense reports.The “CEU e Água” (CEU and Water) project had a social and sports concern. In association withEsporte Clube Pinheiros and with the support of City of São Paulo, we launched the program with theparticipation of Olympic swimmers Cesar Cielo and Poliana Okimoto. The program consists of offering4,200 children from 44 Unified Education centers (CEUs), of São Paulo, the opportunity to be selected inswimming competitions and be sponsored to train and compete at national and international level.During the summer, we conducted a campaign to publicize the largest sanitation program in ehBrazilian cost, the “Clean Wave” program. We installed two helium gas balloons on beaches, one inthe Santos Lowlands and the other in the North Shore. People could ride the balloons in exchange forempty PET bottles and cooking oil and watch the beautiful view of the coastline from above.We also conducted a “Seminar for Journalists” to pass on basic notions of sanitation journalists fromdifferent types of media from not only the São Paulo Metropolitan area, but also from inland andcoastal cities.In a year with so many investments and accomplishments, communication had crucial role for theawareness building process, thus including society in the actions, so that they become sustainable.César Cielo and Poliana Okimoto with children of “CEU e Água”.138 Relatório de Sustentabilidade 2009 139
SocialprogramsCommunity RelationsSO1 Currently, we are working withthe communities, together with localmunicipal governments and mainly inthe city of São Paulo, where there is ahigher concentration of lower-incomepopulation.Children in a tour at the Alto Cotia WTP.The programs implemented for this population include social-technical workfocused on the socioeconomic and environmental sustainability of our projects,including the involvement of the community and environmental education,taking into account the works characteristics and the profile of the beneficiarypopulation.••The socio-environmental work is performed in conformity with the followingcriteria:••Preparation of specific projects to develop a series of informational, educationaland social promotion activities;••Conduct a socio-environmental mapping to identify the characteristics of theproject jurisdiction, and the demands and impacts generated by the project andthe local potentialities to create partnerships;••Status diagnosis of waterborne diseases to monitor the impacts on healthbefore and after completing the sanitation actions, when necessary;••Promotion of community involvement by developing several actions, such asmeetings, lectures, etc.;••Creating and/or strengthening of the partnerships to implement and fullydevelop participative work;••Proposal for social mobilization and environmental education actions thatinvolve the beneficial community, encouraging the development of sustainablesocial technologies.140 141