GRAND (RE)OPENING 2012! - Wilkes Bashford

THE MAKING OF ASAN FRANCISCO LEGENDSince opening hisdoors in Union Squarein 1966, Wilkes Bashfordhas been one of theworld’s most influentialmen in fashion.Mr. Bashford set the stage for men’sfashion in Northern California withhis famous eye and inimitable talentfor buying good-looking clothes andmodifying them in his signature wayto make them great… and for providingcustomer service that is second to none.Born in the Bronx and raised in upstateNew York, Wilkes first discoveredfashion as a student at The University ofCincinnati. during a work-study programat the world headquarters of FederatedDepartment Stores. After graduating,he moved to San Francisco to work forWhite House Department Store as abuyer. In 1965, he moved to New Yorkto become Fashion Director for Menat Federated. However, after a year hemissed being in a store with customers,and he missed San Francisco. So, withsome European buying connections anda dream, he moved west to get started.In 1966, he opened the first WilkesBashford store across from the currentSan Francisco townhouse. With a cont.1966WilkesBashford openshis first store in UnionSquare1978Women’sDepartment Opens192084Wilkes moves acrossthe street to hisfamed 7-StoryTownhouse01WILKES OpensPalo Alto Storeto serveSilicon Valleyclientele2009Wilkes BashfordBecomes part ofThe Mitchells Familyof Stores2012Townhouse &PALO ALTOundergolandmarkrenovationSby Gensler