GRAND (RE)OPENING 2012! - Wilkes Bashford

WHAT’S ALL THE TALK?WILKES SAN FRANCISCOA PALO ALTOGRAND (RE)OPENINGS!“It has been a sensational 3 years sinceWilkes Bashford joined our family of stores.We love our new friends in the Bay Area andare so excited about creating iconic stores tobe enjoyed for generations to come.”THE MITCHELL FAMILYThe entire Wilkes Bashford team and Mitchell family join togetherin inviting our friends from San Francisco, Palo Alto and around theworld to discover two magnificently redesigned stores!With the help of Gensler Worldwide, we’ve turned our San Franciscoflagship into a metaphorical townhouse and completely transformedour Palo Alto store. Both are designed to deliver uniquely welcomingshopping experiences, including iconic new designer boutiques,expanded floor space and lots of design surprises.Come discover all that’s new and let the celebration begin!∂OUR7-STORY SAN FRANCISCOTOWNHOUSE AND PALO ALTO STOREARE NOW FULLY REDESIGNEDAND RENOVATED!THREE GENERATIONS OF THE MITCHELL FAMILY WITH WILKES BASHFORD

designersforhERWHAT’S ALL THE TALK?NEW DESIGNERS. OLD FAVORITES.NEW BOUTIQUES. EXPANDED JEWELRY.50% MORE RETAIL SPACE!designersforhIMAGBoglioliBontoniBrioniBrunello CucinelliCharvet NEWErmenegildo ZegnaEtroFinamoreGaziano / GirlingGravatiHamilton Custom ShirtsIncotexIsaiaJohn LobbKitonLanvin NEWLoro PianaLuciano BarberaPartenopeaPrps NEWPenhaligonsPirelliRag & Bone NEWSantoni NEWTod’s NEW3 X 1 NEW ...and more!AgnonaAkrisAlexander McQueen NEWBelstaff NEWBettye MullerBrunello CucinelliCarvenChloeChristian LouboutinDolce & GabbanaEtroGiuseppe ZanottiHelmut LangHenry BeguelinJ BrandJimmy ChooJ MendelJudith Leiber NEWKitonLoro PianaL’agenceManolo BlahnikMichael KorsNancy Gonzalez NEWNina Ricci NEWOscar De La RentaPamella RolandPas de RougePierre Hardy NEWRag & Bone NEWReed KrakoffRene CaovillaRoberto CavalliSergio RossiStella McCartney NEWThe Row ResortTod’s NEWValentinoYigal Azroüel ...and more!JEWELRYDESIGNERSAshley PittmanAssael NEWCoomi NEWElizabeth & James NEWFrank AnconaH SternIrene Neuwirth NEWKathleen Dughi JewelerKimberly McDonaldKwiatLagosLoren JewelsMartin Bernstein NEWNam Cho NEWPaolo CostagliPaul MorelliOscar Heyman NEWRenee LewisSylva & Cie NEWSyna Jewels NEWPomellato NEWTemple St. ClairYossi ...and more!

WHAT’S ALL THE TALK?WHAT SOME OF THE WORLD’STOP DESIGNERSARE SAYING ABOUTTHE NEW WILKES...I’ve worked with theMitchells for over a decadeand their integrity andpassion towards theirclients sets an examplefor our entire industry.Their commitment torestore the historic WilkesBashford Townhouseis a testament to theirvision for the future ofthe company. It is sure tobecome an instant SanFrancisco landmark.brunello cucinellidesigneR

We are delighted tobring our longstandingpartnership and specialrelationship with theMitchell family tothe West Coast withthe debut of our nextgeneration ErmenegildoZegna shop concept atWilkes Bashford. TheMitchells’ restorationof Wilkes Bashford is asignificant achievementfor our industry andwe are proud to play aleading part in this newchapter of the store’sillustrious history.Stylish,timeless andoh so chic.Wilkes is amust stop onevery fashionconnoisseur’sworld tour.gildo zegnaCEO, Ermenegildo Zegna GroupMICHAEL KORSDESIGNER

I look forwardto visiting thenew stores as I soenjoyed welcomingTyler and Antonelloto Napoli!MASSIMO BIZZOCCHICHAIRMAN OF KITON CORP.

There’s no placelike home. We viewour stores as homes...and have designedthem to make allthat enter feel right“ at home.”ETROThis season, in honorof our newly homethemedTownhouse,we’ve set some offall’s most exquisitefashions against thebackdrops of somevery spectacularhomes!

BRUNELLO CUCINELLIBRUNELLO CUCINELLI

Luciano BarberaTOD’s

INCOTEXERMENEGILDO ZEGNA

VALENTINObettyE muller

AGAVEPRATESI

OSCAR DE LA RENTABOGNER

ROBERTO CAVALLIJIMMY CHOO

MANOLO BLAHNIKPAMELLA ROLAND

TEMPLE ST. CLAIROSCAR HEYMAN

ASSAELKIMBERLEY MCDONALD

THE MAKING OF ASAN FRANCISCO LEGENDSince opening hisdoors in Union Squarein 1966, Wilkes Bashfordhas been one of theworld’s most influentialmen in fashion.Mr. Bashford set the stage for men’sfashion in Northern California withhis famous eye and inimitable talentfor buying good-looking clothes andmodifying them in his signature wayto make them great… and for providingcustomer service that is second to none.Born in the Bronx and raised in upstateNew York, Wilkes first discoveredfashion as a student at The University ofCincinnati. during a work-study programat the world headquarters of FederatedDepartment Stores. After graduating,he moved to San Francisco to work forWhite House Department Store as abuyer. In 1965, he moved to New Yorkto become Fashion Director for Menat Federated. However, after a year hemissed being in a store with customers,and he missed San Francisco. So, withsome European buying connections anda dream, he moved west to get started.In 1966, he opened the first WilkesBashford store across from the currentSan Francisco townhouse. With a cont.1966WilkesBashford openshis first store in UnionSquare1978Women’sDepartment Opens192084Wilkes moves acrossthe street to hisfamed 7-StoryTownhouse01WILKES OpensPalo Alto Storeto serveSilicon Valleyclientele2009Wilkes BashfordBecomes part ofThe Mitchells Familyof Stores2012Townhouse &PALO ALTOundergolandmarkrenovationSby Gensler

vision to serve a high-end customer hedeemed “the bold conservative,” WilkesBashford’s first designer was Brioni.“Their quality was widely known,but I went to them and asked for asimplification of the designs. I can’tbelieve I had the nerve to do that, butthey removed the decorative stitching.Over time their whole look evolved tothe elegant image of today’s collection.”The first American men’s designerto emerge was Ralph Lauren. In 1966,Wilkes took him on, bravely introducinghis famed neckties for $12.50, when thecompetitors were under $4 at the time.In 1984, Wilkes moved to his famousseven-story townhouse. He added awomen’s department in 1978 and in2001 opened in Palo Alto, to cater to theSilicon Valley crowd.Wilkes has always believed in the“total look,” helping many men andwomen who might know how to runmajor organizations, but need help indefining their own style. He stays awayfrom clothing that is too trendy. “If acustomer buys something unique, wellfyiWilkes was the first retailer to bringmany top designers from Italy, includingGiorgio Armani, to the Unites States.made and expensive, he wants to wear itfor a while.”Wilkes has always been very involvedin the community, frequently servingon boards, attending and hosting eventsfor countless charities. He has knownthe Mitchell family for about 25 years,through industry events and Europeanbuying trips. His merger with theMitchells has enabled him to grow andevolve his vision for a new generationand for this he is genuinely grateful.“There couldn’t be a better or morenatural match for us. In my opinion, it isa match made in heaven! How lucky it isin today’s world when that happens!”Into the future. All7 stories of our landmark SanFrancsisco Townhouse havebeen re-imagined to feel likeyou are being welcomed intoa gracious home.7the penthouseMen’s Custom, Kiton,Brioni, Bar & Lounge6the libraryMen’s Suiting& Furnishings,Ermenegildo Zegna5the stablesMen’s Sportswear, BrunelloCucinelli, Loro Piana4the livingroomWomen’s CouturefyifyiOne of the most influentialmen in fashion, WilkesBashford has been a fixtureon Esquire’s “InternationalMen of Fashion” since 1972.2the gardenWomen’s Shoes& Accessories,Pratesi3the artist’sstudioWomen’s Sportswear,Brunello Cucinelli,Loro PianaWilkes was one of the first to carryRalph Lauren, boldly introducinghis neckties for $12.50 when thecompetitors were under $4... the twohave been friends ever since.1thegrandfoyerMen’s Shoes, “Bestof Men’s,” Jewelry

WILLIE BROWNFORMER MAYOR OFSAN FRANCISCOpictured withwilkes bashfordWHAT’S ALL THE TALK?FOR T LOVE OFall things wilkesWilkes Bashford appeared on the men’s fashion scene in NorthernCalifornia over 40 years ago and has been been an integral andiconic part of San Francisco’s tapestry ever since.Whether hosting an event for the Veteran’s War Memorial or anothercause close to his heart... holding court at Le Central luncthime withbest friend Willie Brown (and Dutchie, of course!)... or finding youthat unexpected, but perfect tie to complete your look... there is somuch to love about Wilkes!∂ONTHE FOLLOWING PAGES, A FEW OFWILKES’ MANY BELOVED FRIENDS ANDCUSTOMERS PAY HOMAGE TO A TRUESAN FRANCISCO ORIGINAL...“A San Francisco legend isreborn! A testament to mybest friend for 40 years!”FOR THE LOVEOF WILKES

Daniel Luriefounder, tipping pointpictured withtyler mitchellchristine leong CONNORSManaging Director,J.P.MorganSan Francisco BalletAuxiliary Member“The responsibility to fight poverty in our communitybelongs to all of us. We are proud to partner withWilkes Bashford as we work to build a better Bay Area.”“After working at Mitchell’sin Connecticut, I amthrilled to partner withWilkes to help benefit theSan Francisco Ballet.”BRIONIFOR THE LOVEOF WILKES

charlotte shultzchief protocol officerof californiapictured withSHéree chambersassociatE, San FRANCISCOJason Goldman &Matthew GoldmanFounders of G2 InsuranceSan Francisco, CApictured withbill downesassociatE, San FranciscoFOR THE LOVEOF WILKES“Wilkes is a San Francicotreasure! He puts sparkleand spice into everythinghe does – his uniquefashion sense, loyalfriendship and dedicatedcommunity service. Heis ‘Mr. San Francisco,’and most of all, mytreasured friend!Sheree is a rare andbeautiful jewel! Her ‘up’spirit and up-to-datefashion knowledge haveenhanced my life –and my wardrobe!”“Thanks toWilkes Bashford andBill Downes, we havediscovered that dressingwell is a lifelong pursuit!”SARTORIA PARTENOPEA

MARK CURTISCUSTOMER since he was16 years oldpictured withROBERT SIMMONSASSOCIATE, PALO ALTOJENNIFER SIEBEL NEWSOMDocumentarian &Second lady of CALIFORNIA“There isnothing morequintessentiallySan Franciscanthan WilkesBashford!”“I’ve been a customer of Wilkes Bashfordfor 30 years. I originally came for theclothes but stayed for the exceptionaland unique level of customer service.Robert epitomizes the relationships I’vecultivated with all the Wilkes staff!”FOR THE LOVEOF WILKES

obert mailer andersonboard membersan francisco jazz center“Now the stores are as uniqueand extraordinary as theclothing we sell. We look forwardto serving our customers ineven grander style!”“I’m excited to fill the new Townhouseand Palo Alto stores with the vibrancyand music of SFJAZZ for your relaunchextravaganzas... A match made in STYLE!”Jeff garelick, director of saleschristine Robbins, women’s buyerhess rouHAFZa, store manager, palo altoFOR THE LOVEOF WILKESTHE GARDEN ON 2BOGNER

Linda Daanecustomer & friendpictured witheRrika Pascualassociate, palo altoJIM NANTZSports cOMMENTATOR& Co - Owner ( withpeter deutsch) ofThe Calling Wine“Errika knowsmy wardrobeand how I live.She alwaysgets methe mostamazinghard-tofindpiecesthat reallyadd ‘pop’ tomy outfits.”“Along with callinglots of games,it’s been my newcalling to createwines that bear thesame standardsof excellenceand style thatthe Mitchellfamily brings toWilkes Bashford.The Calling andWilkes Bashfordare committed topursuing a passionand inspiringothers!”

wendy dyckerhoffcustomer & fRIENDpictured withfaran sheikASSOCIATE, Palo altoTHE HEART & SOUL OF OUR STORES...OUR ASSOCIATESTHE WILKES BASHFORDDIFFERENCE“I have been shopping atWilkes Bashford for tenyears now. It is a treat everytime I work with Faran —she has the greatest passionfor her work. When I come into the store for Kiton trunkshows, it is like Christmas,seeing and feeling all thebeautiful fabrics anddesigns!”FOR THE LOVEOF WILKESLONGEVITY, LOYALTY& FAMILIAR FACESNot only are our associates unusuallysophisticated, educatedand diverse, they are also fiercelyloyal... a trait that is increasinglyrare in retail. We are proud towork with dozens of associateswho have been here ten or moreyears and several that have beenhere over thirty. Nothing is morewelcoming than being greetedby familiar faces when you enterour stores!SAN FRANCISCOWe’ve made lots of beautifulchanges to our “surface,” butwhat truly differentiates WilkesBashford is what’s “inside” ourstores... our extraordinary associates.We believe they addgreat value by helping customersbuild thoughtful wardrobes,enhancing lives through fashion.Their commitment to providinga unique brand of service willnever change.PALO ALTO

375 Sutter StreetSan Francisco, CA 94108415.986.4380450 Stanford Shopping CenterPalo Alto, CA 94304650.322.7080PRSRT-STDUS PostageP A I DWilkes BashfordUPCOMINGTRUNK SHOWS11/3 Santoni SF11/7 – 8 Paul Morelli SF11/8 – 9 Pamella Roland SF11/9 – 10 Isaia SF11/9 – 10 Pamella Roland PA11/9 – 10 Paul Morelli PA11/13 – 15 Brunello Cucinelli M&W PA11/14 – 15 Yossi PA11/15 – 17 Graff PA11/16 – 17 Yossi SF11/16 – 17 Brunello Cucinelli M&W SF11/17 – 19 Kiton Men’s & Women’s PA11/30 Martin Bernstein* SF11/30 – 12/1 Gravati M&W SF12/1 Martin Bernstein* PA12/1 Pomellato PA12/5 Temple St. Clair SF12/6 Temple St. Clair PA12/6 – 7 Yossi* SF12/8 Loro Piana Pre-Fall SF12/8 – 9 Yossi* PA12/13 Paul Morelli PA12/14 Kathleen Dughi SF12/14 Syna Jewels SF12/15 Kathleen Dughi PA12/20 Coomi SF12/21 Coomi PA12/21 Sylva & Cie SF12/21 Frank Ancona* SF12/22 Sylva & Cie PA12/22 Frank Ancona* PA* Personal AppearanceVisit wilkesbashford.com for an updated andcomplete listing of all events and happenings.MITCHELLS • RICHARDS • MARSHS • WILKES BASHFORDLORO PIANA