MAY 2011 - Association of Marina Industries

Conference CornerIMI’s Fall Conference: IncreasingMarina Profits in the New Economy:From Surviving to ThrivingOctober 23–25, 2011, Sheraton Suites Cypress Creek,Fort Lauderdale, FLEducational Program toinclude Social Media—IMI’s Fall Conference, IncreasingMarina Profits in the New Economy, will include twoseminars on the topic of social media. The first will focus on theconceptualization and fundamentals of social media marketing.Assistant professor in the School of Communication at MiamiUniversity, Cong Li will present the six different types of socialmedia along with case studies and research outcomes. Participantswill understand the importance of communicating withcustomers through social media and learn how to use socialnetworks effectively. Next, attendees will hear how two marinasare currently using various social media sites and tools to communicateto customers, attract new clients, and market theirbusiness. Together these two sessions will help attendees gainan understanding of social media practices and provide specificexamples of how to apply them to improve their business.Other conference sessions will focus on marina renovation,the status of financing for marina projects, the importance ofhaving proper administrative infrastructure and staff training,and how creating public private partnerships can lead to fundingfor marina projects. For more information or to register,visit www.marinaassociation.org/fallconference.International Marina & BoatyardConferenceFebruary 1–3. 2012, Disney’s Coronado Springs Resort,Lake Buena Vista, FL2012 Schedule-at-a-GlanceReleased—The overall conferenceagenda for IMBC 2012 isnow posted to www.marinaassociation.org/imbc/schedule.The schedule closely mimics the well received 2011 programwith slight changes to include additional exclusive exhibit halltime and a 90 minute keynote session. IMBC 2012 will offerfifteen educational seminars, an exhibit hall with over 150booths, industry awards, breaks and receptions. In additionto IMBC’s traditional schedule, new features include a golf10tournament, a backstage tour of Walt Disney World® Resort,an AMI member reception, and an IMBC 10th anniversaryreception. Click on the link above or see the schedule to rightand begin making your plans to attend today!IMBC Details—Each year IMBC creates a conferenceagenda that reflects the response of previous participantsand the needs of the industry. Check out the facts belowabout IMBC 2012 that are a direct result of your feedback.Conference SpecificsTotal number of seminars offered: 15•••1 Keynote address3 General Seminars11 Breakout SeminarsTime allotted for educational seminars: over 500 minutesAdditional educational opportunities: 31. AMI Member Meeting2. Clean Marina Session3. CMM Rountable sessionNumber of hours the exhibit hall is open: 13Number of exclusive exhibit hours: 7.5+Number of booths: 156Exhibit floor square footage: 58,275Ease of travel, FUN, and a great meeting destination: Orlando,FLNumber of square miles Walt Disney World® Florida spans:40Walt Disney World® attractions: 4 theme parks, 2 water parks,6 golf courses, a downtown amusement area, the ESPN WideWorld of Sports Complex, numerous restaurants, and moreNumber of non-stop domestic destinations from the OrlandoInternational Airport: 90Number of non-stop international destinations from the OrlandoInternational Airport: 20Number of meeting attendees that visit Orlando each year:10–millionFor more information on IMBC 2012, visit www.marinaassociation.org/imbc.