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Poland as the destination for Shared Services Centers

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<strong>Poland</strong> <strong>as</strong> <strong>the</strong> <strong>destination</strong> <strong>for</strong> <strong>Shared</strong> <strong>Services</strong> <strong>Centers</strong> 13<br />

Since February 2009 <strong>the</strong> situation h<strong>as</strong> began to stabilize and <strong>the</strong> exchange rate of <strong>the</strong> Zloty<br />

against all major currencies is once again beginning to improve. The sharp devaluation of recent<br />

months h<strong>as</strong> nothing to do with <strong>the</strong> condition of <strong>Poland</strong>’s economy and <strong>for</strong>ec<strong>as</strong>ts in this domain<br />

remain very favorable <strong>for</strong> <strong>the</strong> country. It w<strong>as</strong> ra<strong>the</strong>r a result of currency speculations (including<br />

currency options), <strong>as</strong> well <strong>as</strong> a steady withdrawal of capital from <strong>the</strong> market.<br />

Table 2<br />

Yearly average exchange rates in <strong>the</strong> period 2003 – 2010<br />

Year 2003 2004 2005 2006 2007 2008<br />

estimation<br />

Exchange<br />

rate PLN/EUR<br />

(average)<br />

Exchange<br />

rate PLN/USD<br />

(average)<br />

2009<br />

<strong>for</strong>ec<strong>as</strong>t<br />

2010<br />

<strong>for</strong>ec<strong>as</strong>t<br />

4.00 [N] 4.53 [N] 4.03 [N] 3.90 [N] 3.78 [N] 3.52 [N] 4.30 [G] 4.00 [G]<br />

3.89 [N] 3.65 [N] 3.23 [N] 3.10 [N] 2.77 [N] 2.41 [N] 3.30 [G] 3.00 [G]<br />

Source: N – National Bank of <strong>Poland</strong>, G – The Gdansk Institute <strong>for</strong> Market Economics. Presented <strong>for</strong>ec<strong>as</strong>ts<br />

were prepared in 2008, actual data at <strong>the</strong> 2009 and 2010 year-end may be different due to specific market<br />

conditions<br />

The exchange rate h<strong>as</strong> to be considered in light of <strong>the</strong> current economic crisis. World Bank’s<br />

report regarding <strong>the</strong> state of economies in 10 new EU Member States shows that <strong>the</strong> global<br />

crisis h<strong>as</strong> affected <strong>Poland</strong>’s economy by decre<strong>as</strong>ing external demand <strong>for</strong> Polish exports, which<br />

in turn leads to limited economic activity and lower FDI inflows. However, <strong>Poland</strong> is in <strong>the</strong> best<br />

fiscal and financial condition among all new EU countries, and according to <strong>the</strong> World Bank its<br />

GDP will never<strong>the</strong>less incre<strong>as</strong>e by 2% in 2009.<br />

A recent report by <strong>the</strong> European Bank <strong>for</strong> Reconstruction and Development (EBRD) 4 also<br />

recognizes <strong>Poland</strong>’s economic situation <strong>as</strong> <strong>the</strong> best in <strong>the</strong> Central and E<strong>as</strong>tern Europe region.<br />

It states that <strong>the</strong> reaction of <strong>Poland</strong>’s economy to <strong>the</strong> crisis will be less sudden than in o<strong>the</strong>r<br />

CEE countries. EBRD experts believe that <strong>Poland</strong> will be among <strong>the</strong> few countries, where<br />

<strong>the</strong> crisis will only limit <strong>the</strong> economic growth rate.<br />

A similar opinion h<strong>as</strong> been expressed by experts from one of <strong>the</strong> world’s biggest banking<br />

and financial institutions – HSBC. In <strong>the</strong>ir economic <strong>for</strong>ec<strong>as</strong>ts <strong>for</strong> 2009 5 HSBC analysts state<br />

that <strong>Poland</strong>’s economy stands out from among o<strong>the</strong>r countries of <strong>the</strong> CEE region; it h<strong>as</strong> solid<br />

foundations protecting it from <strong>the</strong> effects of <strong>the</strong> global economic slowdown and allowing it<br />

to retain good economic condition in 2009.<br />

4 EBRD Transition Report 2008: Growth in transition – <strong>the</strong> report analyzes economic results and <strong>the</strong> pace of introducing re<strong>for</strong>ms<br />

in <strong>the</strong> countries of Central Europe, <strong>the</strong> <strong>for</strong>mer Soviet bloc, Mongolia and <strong>the</strong> Balkans.<br />

5 Global Economics 2009 report analyzing all European economies.<br />

© 2009 KPMG Sp. z o.o. a Polish limited liability company and a member firm of <strong>the</strong> KPMG network of independent member firms affiliated with KPMG International,<br />

a Swiss cooperative. All rights reserved.

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