October 2011 Strategic Plan Progress Scorecard

2010-2013 STRATEGIC PLAN PROGRESS SCORECARD thru Sept 30, 2011Level of CompletionObjectives/Plans Responsible Date Due 25% 50% 75% 100%DateCompletedDir EM,Prog Coords,2. Following approval, the plan will be communicated campus wide. IE Dir Sep-12Objective 5.2 Iowa Central will evaluate the effectiveness and utilization of its website, calling nights, visit days, social networking, texting, andonline supportIE Dir,1. Create a tool to evaluate the effectiveness of our methodology in Dir EM,utilizing this media.Dir Mrkt May-11 6/6/11IE Dir,Dir EM,2. Team will conduct focus groups using this tool.Dir Mrkt Jul-11 6/6/11Dir EM,3. Team will use the data collected to assist in the development of an Dir Mrkt,improved recruiting plan.IE Dir Dec-11Objective 5.3 Iowa Central will develop and enhance a coordinated marketing strategy that includes traditional, electronic, and social mediadesigned to reach a larger marketVP Dev,1. Create an institutional marketing plan.Dir EM Jul-11VP Dev,2. This plan will be coordinated with the college recruitment plan. Dir EM Jul-11VP Dev,3. Team will create a marketing plan for non-attending students Dir EM Jan-12Objective 5.4 Iowa Central will increase and expand program delivery methodology, including flexible scheduling, short courses, certificateprograms, and online courses to meet the larger needs of the educational market1. Team will develop a data collection strategy to determine theneeds of the service area related to delivery methodology. VP In, Deans Sep-11 5/26/11