1 Introducti<strong>on</strong> >2 Demographic Changes in Europe > 3 Demographic Change in Four Policy fields > 4 Summary <strong>and</strong> C<strong>on</strong>clusi<strong>on</strong>> 5 Further Inquiry <strong>and</strong> Research Questi<strong>on</strong>s > 6 <str<strong>on</strong>g>The</str<strong>on</strong>g> Council <str<strong>on</strong>g>of</str<strong>on</strong>g> European Municipalities <strong>and</strong> Regi<strong>on</strong>s in a nutshellhousing, jobs in agriculture, c<strong>on</strong>structi<strong>on</strong> or services, freemedical care <strong>and</strong> schooling. In return, the families agree tostay for at least five years. Since 2000, the populati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g>Aguaviva has surged from 590 to 700, <strong>and</strong> the school roll hasdoubled. More than 30 new homes are springing up <strong>on</strong> theoutskirts <str<strong>on</strong>g>of</str<strong>on</strong>g> the village. An Internet centre has opened, with agym <strong>and</strong> a discotheque so<strong>on</strong> to follow. <str<strong>on</strong>g>The</str<strong>on</strong>g> village communitybenefits not <strong>on</strong>ly from a higher populati<strong>on</strong> but also from thedifferent cultural backgrounds.Another activity is the training plan for businesses in the socialec<strong>on</strong>omy in the Regi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Navarra (Spain). In focus is the idea<str<strong>on</strong>g>of</str<strong>on</strong>g> lifel<strong>on</strong>g learning as a means <str<strong>on</strong>g>of</str<strong>on</strong>g> acquiring new occupati<strong>on</strong>alskills. <str<strong>on</strong>g>The</str<strong>on</strong>g> regi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Navarra has formed an associati<strong>on</strong>(ANEL) for businesses in the social ec<strong>on</strong>omy with a currentmembership <str<strong>on</strong>g>of</str<strong>on</strong>g> 169. A training plan designed to meet thespecific needs <str<strong>on</strong>g>of</str<strong>on</strong>g> ANEL members has been implemented.<str<strong>on</strong>g>The</str<strong>on</strong>g> associati<strong>on</strong> has carried out detailed assessments <str<strong>on</strong>g>of</str<strong>on</strong>g>training needs <strong>and</strong>, resp<strong>on</strong>ding to calls from businessmanagers <strong>and</strong> staff, has designed a set <str<strong>on</strong>g>of</str<strong>on</strong>g> training modulesthat apply across all sectors.An initiative to keep skilled migrants in c<strong>on</strong>tact with theirregi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> origin <strong>and</strong> to support them if they wish to return is“Migrate <strong>and</strong> Return” (mv4you) in the East German state <str<strong>on</strong>g>of</str<strong>on</strong>g>Mecklenburg-Vorpommern (rural, sparsely populated).mv4you <str<strong>on</strong>g>of</str<strong>on</strong>g>fers possibilities for job seekers, providing c<strong>on</strong>tactaddresses <strong>and</strong> job <str<strong>on</strong>g>of</str<strong>on</strong>g>fers. For enterprises they provide adatabase with informati<strong>on</strong> <strong>on</strong> skilled workers. 40% <str<strong>on</strong>g>of</str<strong>on</strong>g> clientsare between 25 <strong>and</strong> 35, <strong>on</strong>ly 1% older than 55. Peopleinterested in re-migrati<strong>on</strong> are normally highly qualified. Since2001 about 200 pers<strong>on</strong>s have returned with the assistance <str<strong>on</strong>g>of</str<strong>on</strong>g>the mv4you agency, <strong>and</strong> by the end <str<strong>on</strong>g>of</str<strong>on</strong>g> 2004 about 1500 wereregistred at the agency, with about 900 people being activelytaken care <str<strong>on</strong>g>of</str<strong>on</strong>g>. <str<strong>on</strong>g>The</str<strong>on</strong>g> project is financed by the Mecklenburg-Vorpommern Ministry for Employment, Building <strong>and</strong> SpatialDevelopment.3.4 LOCAL COMMUNITY ACTIVITIESRelati<strong>on</strong>ship between <strong>local</strong> community activities<strong>and</strong> demographyLocal community activities bring together different actors.Enterprises, citizens, organized groups are active in manydifferent fields. <str<strong>on</strong>g>The</str<strong>on</strong>g> focus is <strong>on</strong> charitable <strong>and</strong> generalsocio-political activities, but the spectrum <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>local</strong> activitiescovers other fields, (in Germany, for instance, public involvementin urban/spatial planning has a l<strong>on</strong>g traditi<strong>on</strong>). <str<strong>on</strong>g>The</str<strong>on</strong>g>willingness to work in this sector has increased in recent years.Elderly people play an important role in this field, <strong>and</strong> theyhave become even more involved in the past five years.A survey <strong>on</strong> volunteering showed that in Germany 40% <str<strong>on</strong>g>of</str<strong>on</strong>g> thepeople between 55 <strong>and</strong> 64 <strong>and</strong> 26% <str<strong>on</strong>g>of</str<strong>on</strong>g> those aged 65 <strong>and</strong>over engage in voluntary work. In the past, older peoplefocused <strong>on</strong> supporting their own families, where they are veryintensively involved. But civic engagement is becoming more<strong>and</strong> more popular. Voluntary civic engagement covers a broadrange <str<strong>on</strong>g>of</str<strong>on</strong>g> activities: it supports families <strong>and</strong> neighbourhoods,volunteer activities in sport clubs, in the cultural sector, inchurches <strong>and</strong> their organisati<strong>on</strong>s, in political groups. <str<strong>on</strong>g>The</str<strong>on</strong>g>survey menti<strong>on</strong>ed above also shows that the elderly <strong>and</strong> oldare pr<str<strong>on</strong>g>of</str<strong>on</strong>g>oundly eager to participate more intensively.<str<strong>on</strong>g>The</str<strong>on</strong>g> extent <str<strong>on</strong>g>of</str<strong>on</strong>g> volunteering varies significantly in Europe,ranging from <strong>on</strong>ly about 8% in Russia to some 56% inSweden. Germany has a 20% rate <str<strong>on</strong>g>of</str<strong>on</strong>g> volunteering, slightlybelow the European average <str<strong>on</strong>g>of</str<strong>on</strong>g> 28%; the rate in Spain is 17%,in Finl<strong>and</strong> 38%, <strong>and</strong> in the Czech Republic 33% (52) . In Finl<strong>and</strong>voluntary welfare has a l<strong>on</strong>g traditi<strong>on</strong>. Private organizati<strong>on</strong>shave started many programmes, especially for children <strong>and</strong>families, that have later been established as public socialservices. Private <strong>and</strong> n<strong>on</strong>-pr<str<strong>on</strong>g>of</str<strong>on</strong>g>it-organizati<strong>on</strong>s still play a majorrole in supplementing <str<strong>on</strong>g>of</str<strong>on</strong>g>ficial welfare for minors, old people<strong>and</strong> people with disabilities. Organizati<strong>on</strong>s receive areas<strong>on</strong>able proporti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> their funding from public resources.Volunteering might become more important in the future, ifnati<strong>on</strong>-states are unable to provide the whole range <str<strong>on</strong>g>of</str<strong>on</strong>g> publicservices by their own entities. As a result <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>demographic</str<strong>on</strong>g><str<strong>on</strong>g>change</str<strong>on</strong>g>s, volunteering will become more important, forexample, in tackling integrati<strong>on</strong> problems or in geriatric care.Volunteering is also an ec<strong>on</strong>omic factor, especiallyfor n<strong>on</strong>-pr<str<strong>on</strong>g>of</str<strong>on</strong>g>it organisati<strong>on</strong>s, <strong>and</strong> c<strong>on</strong>tributes c<strong>on</strong>siderably t<str<strong>on</strong>g>of</str<strong>on</strong>g>inancing such instituti<strong>on</strong>s (commitment as m<strong>on</strong>etary value)<strong>and</strong> thus to providing n<strong>on</strong> pr<str<strong>on</strong>g>of</str<strong>on</strong>g>it products <strong>and</strong> services.A special form <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>local</strong> community activity is corporatecitizenship, a relatively new mode <str<strong>on</strong>g>of</str<strong>on</strong>g> cooperati<strong>on</strong> betweenenterprises, citizens <strong>and</strong> <strong>government</strong>. Corporate citizenship isabout the c<strong>on</strong>tributi<strong>on</strong> a company makes to society through itscore business activities, its social investment <strong>and</strong> philanthropyprogrammes, <strong>and</strong> its engagement in public policy. <str<strong>on</strong>g>The</str<strong>on</strong>g> basicidea is that the manner in which a company manages itsec<strong>on</strong>omic, social <strong>and</strong> envir<strong>on</strong>mental relati<strong>on</strong>ships <strong>and</strong> how itengages with its stakeholders (such as shareholders,(52) Europäisches Wertesurvey (EWS, European Value Survey 1999-2000 by University <str<strong>on</strong>g>of</str<strong>on</strong>g> Tilburg, Netherl<strong>and</strong>s <strong>and</strong> Zentralarchiv für empirische Sozialforschung, Cologne), quoted by Helmut K. Anheier <strong>and</strong> StefanToepler, Bürgerschaftliches Engagement in Europa. Überblick und gesellschaftspolitische Einordnung, In: Aus Politik und Zeitgeschichte, B 9/2002, p. 31-38, here p.33.
1 Introducti<strong>on</strong> >2 Demographic Changes in Europe > 3 Demographic Change in Four Policy fields > 4 Summary <strong>and</strong> C<strong>on</strong>clusi<strong>on</strong>> 5 Further Inquiry <strong>and</strong> Research Questi<strong>on</strong>s > 6 <str<strong>on</strong>g>The</str<strong>on</strong>g> Council <str<strong>on</strong>g>of</str<strong>on</strong>g> European Municipalities <strong>and</strong> Regi<strong>on</strong>s in a nutshellemployees, customers, business partners, <strong>government</strong>s <strong>and</strong>communities) has an <str<strong>on</strong>g>impact</str<strong>on</strong>g> <strong>on</strong> the company's l<strong>on</strong>g-termsuccess.Local authorities <strong>and</strong>, in particular, small <strong>and</strong> medium sizedenterprises, which usually have a closer relati<strong>on</strong>ship with themunicipality where they are located <strong>and</strong> show str<strong>on</strong>gercommitment, share an interest in safeguarding <strong>and</strong> improvingcompetitiveness <strong>and</strong> the quality <str<strong>on</strong>g>of</str<strong>on</strong>g> life in their communities.Enterprises initiate dialogue with stakeholders <strong>and</strong>partnerships with n<strong>on</strong>-pr<str<strong>on</strong>g>of</str<strong>on</strong>g>it organisati<strong>on</strong>s. For n<strong>on</strong>-pr<str<strong>on</strong>g>of</str<strong>on</strong>g>itorganisati<strong>on</strong>s,corporate citizenship means entering into thisdialogue <strong>and</strong> involving private companies in their activities.<str<strong>on</strong>g>The</str<strong>on</strong>g> role <str<strong>on</strong>g>of</str<strong>on</strong>g> the <strong>government</strong> <strong>and</strong> <strong>local</strong> authorities is to preparethe framework <strong>and</strong> enable activities (“the enabling state”) butnot to become too involved (53) .Some EU member states that have taken the lead in corporatecitizenship have already established networks <str<strong>on</strong>g>of</str<strong>on</strong>g> enterprises,c<strong>on</strong>sulting organisati<strong>on</strong>s <strong>and</strong> applicati<strong>on</strong>-oriented researchinstitutes. Key instituti<strong>on</strong>s include "Business in theCommunity" (UK), the "Copenhagen Centre" (Denmark) <strong>and</strong>"Corporate Social Resp<strong>on</strong>sibility Europe/CSR Europe" inBrussels. CSR Europe is an EU-wide network <str<strong>on</strong>g>of</str<strong>on</strong>g> Commissi<strong>on</strong><strong>and</strong> business actors set up largely <strong>on</strong> the initiative <str<strong>on</strong>g>of</str<strong>on</strong>g> theEuropean Commissi<strong>on</strong> (54) .A number <str<strong>on</strong>g>of</str<strong>on</strong>g> actors have launched a <strong>local</strong> educati<strong>on</strong>alcampaign to promote children’s interests, improve municipalkindergartens <strong>and</strong> schools, <strong>and</strong> further networking am<strong>on</strong>g<strong>local</strong> instituti<strong>on</strong>s. A new integrati<strong>on</strong> c<strong>on</strong>cept aims to reducethe number <str<strong>on</strong>g>of</str<strong>on</strong>g> children leaving school without qualificati<strong>on</strong>s.Cooperati<strong>on</strong> <strong>and</strong> the divisi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> labour within the regi<strong>on</strong> willalso be intensified in preparati<strong>on</strong> for <str<strong>on</strong>g>demographic</str<strong>on</strong>g> <str<strong>on</strong>g>change</str<strong>on</strong>g> <strong>and</strong>its c<strong>on</strong>sequences. <str<strong>on</strong>g>The</str<strong>on</strong>g> project is financed by the municipality.Activities <strong>and</strong> reacti<strong>on</strong> strategies:examples from the 4 countries<str<strong>on</strong>g>The</str<strong>on</strong>g>re are very few examples <str<strong>on</strong>g>of</str<strong>on</strong>g> (documented) projects <strong>on</strong> <strong>local</strong>community activities in the countries under study.<str<strong>on</strong>g>The</str<strong>on</strong>g> municipality <str<strong>on</strong>g>of</str<strong>on</strong>g> Arnsberg (pop. 76,985, North Rhine-Westfalia) has developed an integrated strategy “to organize<str<strong>on</strong>g>demographic</str<strong>on</strong>g> <str<strong>on</strong>g>change</str<strong>on</strong>g>” together with residents, especially avery active senior citizen network. It is a model <strong>local</strong> authorityproject involving the public in preparing for the <str<strong>on</strong>g>change</str<strong>on</strong>g>s tocome, drawing <strong>on</strong> their ideas <strong>and</strong> competence. All futureplanning decisi<strong>on</strong>s taken by the administrative <strong>and</strong> politicalauthorities are to take account <str<strong>on</strong>g>of</str<strong>on</strong>g> the anticipated development<str<strong>on</strong>g>of</str<strong>on</strong>g> supply <strong>and</strong> dem<strong>and</strong> in the light <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>demographic</str<strong>on</strong>g> <str<strong>on</strong>g>change</str<strong>on</strong>g>s.<str<strong>on</strong>g>The</str<strong>on</strong>g> planning process is aided by a “<str<strong>on</strong>g>demographic</str<strong>on</strong>g> guide”providing indicator-based forecasting methods <strong>and</strong>informati<strong>on</strong> <strong>on</strong> <str<strong>on</strong>g>demographic</str<strong>on</strong>g> <str<strong>on</strong>g>change</str<strong>on</strong>g>s. Other projects aredesigned, for example to improve the cultural infrastructure inorder to enhance the attractiveness <str<strong>on</strong>g>of</str<strong>on</strong>g> the town. <str<strong>on</strong>g>The</str<strong>on</strong>g> extensiveprovisi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> all-day child care is another field <str<strong>on</strong>g>of</str<strong>on</strong>g> acti<strong>on</strong>.(53) Informati<strong>on</strong> Portal for Corporate-Citizenship (http://www.corporate-citizen.info/).(54) Bundeszentrale für politische Bildung (http://www.bpb.de/publikati<strong>on</strong>en/E7NGH7,0,0,Corporate_Citizenship_im_deutschen_Sozialstaat.html).1617