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Masked Priming From Orthographic Neighbors: An ERP Investigation

Masked Priming From Orthographic Neighbors: An ERP Investigation

Masked Priming From Orthographic Neighbors: An ERP Investigation

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MASKED PRIMING FROM ORTHOGRAPHIC NEIGHBORS171Figure 9. <strong>ERP</strong>s time locked to target onset in two conditions (solid line: nonword neighbor prime, dashed line:unrelated) in Experiment 2.the N400 time window, on the other hand, priming from wordneighbors differed significantly from the priming effects found withnonword neighbors. As in Experiment 1, word neighbor primes producedlittle or no priming in this epoch. Nonword neighbor primes, onthe other hand, showed the standard effect of priming on the N400with reduced negativities in the related prime condition.Finally, a direct comparison of the two related prime conditionsand the two unrelated conditions revealed that it is indeed the relatedFigure 10. Voltage maps centered on the two epochs used in the statisticalanalyses. The maps represent voltage differences at each electrode sitecalculated by subtracting the voltage values in the related prime conditionfrom the voltage values in the corresponding unrelated prime condition inExperiment 2.conditions that are driving the differences between word and nonwordneighbor primes seen in the behavioral results and <strong>ERP</strong>s in the N400epoch. This analysis also revealed an effect of prime lexicality in theearlier time window, suggesting that whether the prime is a word ornot (independently of its relation to the target) influences <strong>ERP</strong>s duringthe early phases of target word processing.General DiscussionThe present study combined the masked priming paradigm withelectrophysiological recordings to provide a more fine-grainedtemporal analysis of the effect of primes that are high-frequencyorthographic neighbors of target words. According to one prominentaccount of the inhibitory effects of orthographic neighborpriming found in behavioral studies, it is lateral inhibitory connectionsbetween whole-word orthographic representations that arethe source of the inhibitory priming effect (Davis & Lupker, 2006;Grainger & Jacobs, 1996; Jacobs & Grainger, 1992). Based on thisaccount and our prior work combining <strong>ERP</strong>s and masked priming,we predicted a very specific pattern of priming effects from suchword neighbor primes compared with the effects of repetitionpriming (Experiment 1) and nonword neighbor priming (Experiment2). According to Holcomb and Grainger (2006, 2007;Grainger & Holcomb, 2009), the N250 and N400 components,found to be modulated by masked priming, are thought to reflectthe transition from form-level processing (orthographic and phonological)to semantic-level processing during visual word recognition.The N250 component is thought to reflect the mapping ofprelexical form representations onto whole-word form representations,whereas the N400 would reflect the mapping of whole-wordform representations onto semantics. Furthermore, the N250 ishypothesized to reflect stabilization of activation in prelexical

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