Lifebuoy Way of life - Unilever

Lifebuoy way of life
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Our next steps
By Anuj Rustagi, Lifebuoy Global Brand Director
The Lifebuoy Way of Life Challenge –
Join us and let’s change the hygiene behaviour of
1 Billion people by 2015
References
The biggest challenge ahead is to lay the right foundations in
2010 for the Lifebuoy brand and its partners to achieve the
vision of changing the hygiene behaviour of 1 billion people by
2015. This will be the biggest contribution of the Lifebuoy brand
and its partners to the Millennium Development Goal 4, which
aims to reduce child mortality by two thirds by 2015. To see
how you can get involved, contact us: lifebuoy@unilever.com
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