Lifebuoy Way of life - Unilever
Lifebuoy Way of life - Unilever
Lifebuoy Way of life - Unilever
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<strong>Lifebuoy</strong> way <strong>of</strong> <strong>life</strong><br />
34<br />
Our next steps<br />
By Anuj Rustagi, <strong>Lifebuoy</strong> Global Brand Director<br />
The <strong>Lifebuoy</strong> <strong>Way</strong> <strong>of</strong> Life Challenge –<br />
Join us and let’s change the hygiene behaviour <strong>of</strong><br />
1 Billion people by 2015<br />
References<br />
The biggest challenge ahead is to lay the right foundations in<br />
2010 for the <strong>Lifebuoy</strong> brand and its partners to achieve the<br />
vision <strong>of</strong> changing the hygiene behaviour <strong>of</strong> 1 billion people by<br />
2015. This will be the biggest contribution <strong>of</strong> the <strong>Lifebuoy</strong> brand<br />
and its partners to the Millennium Development Goal 4, which<br />
aims to reduce child mortality by two thirds by 2015. To see<br />
how you can get involved, contact us: <strong>life</strong>buoy@unilever.com<br />
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