Lifebuoy Way of life - Unilever
Lifebuoy Way of life - Unilever
Lifebuoy Way of life - Unilever
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<strong>Lifebuoy</strong> way <strong>of</strong> <strong>life</strong><br />
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Advocacy<br />
ADVOCACY IS A CENTRAL ELEMENT OF OUR EFFORTS TO PROMOTE GLOBAL HANDWASHING WITH<br />
SOAP BECAUSE IT HELPS TO SET THE RIGHT ENABLING ENVIRONMENT FOR THE HANDWASHING<br />
PROGRAMMES WE SUPPORT, EXTENDING OUR REACH AMONG INFLUENTIAL AUDIENCES AND<br />
SPREADING THE MESSAGE THAT HANDWASHING WITH SOAP CAN BRING MUCH-NEEDED HEALTH<br />
BENEFITS TO COMMUNITIES. WE BELIEVE THAT – THROUGH THE LIFEBUOY BRAND - WE HAVE A<br />
VALUABLE PART TO PLAY IN PROMOTING THE IMPORTANCE OF HANDWASHING WITH SOAP, AND<br />
ALSO HIGHLIGHTING THE ROLE THAT PRIVATE SECTOR PARTNERS CAN PLAY IN THIS AREA.<br />
Although the last decade has seen great<br />
progress in raising handwashing on the<br />
agenda for governments and private sector<br />
organisations, the full benefits <strong>of</strong> handwashing<br />
with soap are still not appreciated or<br />
understood in many parts <strong>of</strong> the world. Policies<br />
and programmes on handwashing promotion<br />
are still not widely practised – and that’s an<br />
issue we seek to address.<br />
<strong>Lifebuoy</strong> brand teams are dedicated to<br />
advocating handwashing with soap, and deliver<br />
presentations about our work, research and<br />
goals at high pr<strong>of</strong>ile meetings and conferences<br />
around the world. As a founding partner <strong>of</strong><br />
Global Handwashing Day, the <strong>Lifebuoy</strong> brand is<br />
helping to raise the pr<strong>of</strong>ile <strong>of</strong> the issue to the<br />
whole world.<br />
Annual Review 2008 - 2009<br />
GLOBAL HANDWASHING DAY<br />
Launched in 2008, Global Handwashing Day is<br />
an annual event backed by the Public Private<br />
Partnership for Handwashing with Soap, <strong>of</strong><br />
which <strong>Unilever</strong>, through its <strong>Lifebuoy</strong> brand, is a<br />
founding partner.<br />
THE OPPORTUNITY:<br />
The annual celebration <strong>of</strong> Global Handwashing<br />
Day is designed to foster and support a global<br />
and local culture <strong>of</strong> handwashing with soap,<br />
raising awareness <strong>of</strong> its benefits, and shining a<br />
spotlight on the state <strong>of</strong> handwashing in each<br />
country taking part.<br />
In the long term, we hope Global Handwashing<br />
Day will become a powerful platform for<br />
advocacy aimed at policy makers and key<br />
stakeholders, and an occasion for public<br />
commitment to action that will instil behaviour<br />
change at scale.<br />
PROGRAMME ACTIVITIES:<br />
The <strong>Lifebuoy</strong> brand works with over 50<br />
partners across the globe to bring the health<br />
and hygiene message to millions <strong>of</strong> consumers<br />
in countries selling <strong>Lifebuoy</strong>.<br />
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