Lifebuoy Way of life - Unilever

Lifebuoy way of life
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Advocacy
ADVOCACY IS A CENTRAL ELEMENT OF OUR EFFORTS TO PROMOTE GLOBAL HANDWASHING WITH
SOAP BECAUSE IT HELPS TO SET THE RIGHT ENABLING ENVIRONMENT FOR THE HANDWASHING
PROGRAMMES WE SUPPORT, EXTENDING OUR REACH AMONG INFLUENTIAL AUDIENCES AND
SPREADING THE MESSAGE THAT HANDWASHING WITH SOAP CAN BRING MUCH-NEEDED HEALTH
BENEFITS TO COMMUNITIES. WE BELIEVE THAT – THROUGH THE LIFEBUOY BRAND - WE HAVE A
VALUABLE PART TO PLAY IN PROMOTING THE IMPORTANCE OF HANDWASHING WITH SOAP, AND
ALSO HIGHLIGHTING THE ROLE THAT PRIVATE SECTOR PARTNERS CAN PLAY IN THIS AREA.
Although the last decade has seen great
progress in raising handwashing on the
agenda for governments and private sector
organisations, the full benefits of handwashing
with soap are still not appreciated or
understood in many parts of the world. Policies
and programmes on handwashing promotion
are still not widely practised – and that’s an
issue we seek to address.
Lifebuoy brand teams are dedicated to
advocating handwashing with soap, and deliver
presentations about our work, research and
goals at high profile meetings and conferences
around the world. As a founding partner of
Global Handwashing Day, the Lifebuoy brand is
helping to raise the profile of the issue to the
whole world.
Annual Review 2008 - 2009
GLOBAL HANDWASHING DAY
Launched in 2008, Global Handwashing Day is
an annual event backed by the Public Private
Partnership for Handwashing with Soap, of
which Unilever, through its Lifebuoy brand, is a
founding partner.
THE OPPORTUNITY:
The annual celebration of Global Handwashing
Day is designed to foster and support a global
and local culture of handwashing with soap,
raising awareness of its benefits, and shining a
spotlight on the state of handwashing in each
country taking part.
In the long term, we hope Global Handwashing
Day will become a powerful platform for
advocacy aimed at policy makers and key
stakeholders, and an occasion for public
commitment to action that will instil behaviour
change at scale.
PROGRAMME ACTIVITIES:
The Lifebuoy brand works with over 50
partners across the globe to bring the health
and hygiene message to millions of consumers
in countries selling Lifebuoy.
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