Lifebuoy Way of life - Unilever

Lifebuoy way of life
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Capacity
building and
partnerships
REACHING FIVE BILLION PEOPLE EFFECTIVELY WITH
A HANDWASHING MESSAGE THAT WILL DRIVE
BEHAVIOUR CHANGE IS NOT SOMETHING THE LIFEBUOY
BRAND CAN DO ALONE. THEREFORE THE NEED FOR
PARTNERS WHO SHARE OUR VISION AND GOALS IS KEY
TO IMPLEMENTING THE BRAND’S SOCIAL MISSION.
Through the Lifebuoy brand’s 114-year heritage of running
hygiene promotion programmes we have built valuable
hygiene marketing skills. In order to share our knowledge
and skills with public sector partners, we have developed a
capacity building programme so that by working together our
campaigns can have a greater impact in promoting positive
behaviour change.
Our capacity building initiatives adhere
to the following key principles:
• We will share our expertise based on evidence that our
programmes are effective
• We understand the need for local partners to own their
campaigns. As a result the outputs of our training and capacity
building are locally owned campaigns, into which public bodies
can invest their own resources
• We recognise that we can learn skills from the public sector and it
is important that the capacity building angle is a dual process.
We believe it is vital for Lifebuoy brand teams to partner with
local and national governments to take the vision of universal
handwashing forward. The more people hear about the benefits of
handwashing with soap from varied sources, the better chance we
have to establish social norms around handwashing.
Lifebuoy Social Mission Stewardship –
Building in-house capacity
On 18 November 2009, more than 150 people working with Lifebuoy
in 21 countries took part in a unique online event, informing them
about all aspects of the Lifebuoy Way of Life. . They received training
on the key principles of handwashing, learnt how to work effectively
with partners and how to deploy higher implementation standards of
handwashing activities.
The aim of this event was to ensure that people working with the
Lifebuoy brand fully understand the importance of handwashing with
soap, and feel motivated and inspired about the Lifebuoy brand’s social
mission. A Lifebuoy Handwashing Master Class was developed and
made mandatory for all working on Lifebuoy.
Start
Welcome to the
Handwashing
Master Class
Online Learning Module
UNILEVER LIFEBUOY – STEERING COMMITTEE MEMBER OF THE PUBLIC
PRIVATE PARTNERSHIP FOR HANDWASHING.
Annual Review 2008 - 2009
The Public Private Partnership for Handwashing was initiated in 2002 (see
http://www.globalhandwashing.org) and is a collaboration between
several organisations such as several organisations including Unilever,
Procter & Gamble, UNICEF, Colgate, USAID and the London School of Hygiene
and Tropical Medicine, with the aim to promote handwashing with soap.
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