Lifebuoy Way of life - Unilever

Lifebuoy way of life
SPOTLIGHT: Berbagi Sehat, Indonesia
Activity:
Working with an extensive network of partners
including national and local government
departments, non-governmental organisations,
retailers and the media, the Lifebuoy Berbagi
Sehat programme aims to help with hygiene
infrastructure improvements and educate
school children, and their mothers, to instil
healthy hygiene habits. The three strands of
the programme cover access to hardware (ie
handwashing facilities and toilets), enabling
hygiene environments and hygiene promotion.
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hygiene
promotion
activations
Continued
A NATIONAL HEALTH SURVEY UNDERTAKEN PRIOR TO THE LAUNCH OF LIFEBUOY BERBAGI SEHAT
HYGIENE EDUCATION PROGRAMME IN 2004 INDICATED THAT A HIGH PROPORTION OF PEOPLE IN
INDONESIA NEGLECTED TO WASH THEIR HANDS WITH SOAP AT CRITICAL TIMES. THIS WAS DESPITE
FIGURES REVEALING ALMOST 100% OF HOUSEHOLDS IN THE COUNTRY PURCHASED SOAP.
Reach:
The programme has expanded both geographically
and in scope each year since its launch. Growing
numbers of school teachers and community
workers have also been used as hygiene
champions to multiply the impact of the
programme in communities. By the end of 2008,
Berbagi Sehat had reached more than 1.1 million
people, with investment of over US$600,000
from Unilever Indonesia (excluding media spend).
Research carried out following one of the Lifebuoy
brand’s interventions reported that 84% of people
who had been involved with the campaign
subsequently washed their hands with soap after
using the toilet, compared to 58% in the
control group.
SPOTLIGHT: Swasthya Chetna, India
THE LIFEBUOY SWASTHYA CHETNA PROGRAMME, TRANSLATED AS HEALTH AWAKENING, LAUNCHED
IN 2002 AS A RURAL HEALTH AND HYGIENE INITIATIVE IN INDIA, A COUNTRY WHERE MORE THAN
600,000 CHILDREN UNDER THE AGE OF FIVE DIE EACH YEAR FROM DIARRHOEA.
SPOTLIGHT: Germ Fighters, Sri Lanka
Activity:
Working with the Sri Lankan Ministry of
Health, schools and local communities,
each Germ Fighters school programme
involves different activities to raise
awareness of handwashing with soap. Art
competitions, essay writing contests and
drama productions, along with handson
handwashing experiences ensure
schoolchildren are engaged. Health and
hygiene standards in participating schools
are upgraded, with new toilets and water
pipeline systems, and community clean-up
activities organised.
Activity:
In partnership with local government bodies, the
Swasthya Chetna programme continues to raise
awareness about the importance of handwashing
with soap to prevent disease, with the central
message ‘Visibly clean is not really clean’. Lifebuoy
teams visit each village involved in the programme
three times, at a total cost of US$30 per village.
Activities involve schoolchildren, parents and the
wider village community.
THE LIFEBUOY GERM FIGHTERS CAMPAIGN STARTED IN SRI
LANKA IN 2002, TO EDUCATE CHILDREN AND THEIR PARENTS
ABOUT THE IMPORTANCE OF GOOD HYGIENE HABITS.
Reach:
By the end of 2008, the Germ Fighters
programme had reached over 500,000 school
children in over 500 schools. In every region
where the programme has been activated,
soap consumption has increased when
measured 2-3 months following the activity,
indicating that Germ Fighters has had an
impact in changing household behaviour with
regards to washing with soap.
Reach:
By the end of 2008, the Swasthya Chetna
programme had reached more than 120 million
people in 50,600 rural villages, making it the
single largest private hygiene education project in
the world, with investment of over US$5 million
from Hindustan Unilever Ltd.
SPOTLIGHT:
Mahfooz, Pakistan
Annual Review 2008 - 2009
THE LIFEBUOY MAHFOOZ
PROGRAMME LAUNCHED IN
PAKISTAN IN 2005, WITH THE
GOAL OF PROVIDING HYGIENE
EDUCATION TO PEOPLE IN
RURAL COMMUNITIES.
Activity:
The Mahfooz programme reaches out to rural
households and schools. As part of the campaign,
groups of women have been invited to houses
in their neighbourhood and provided with
information about the importance of handwashing
with soap. In schools, themed Germ Buster
assemblies have taken place, with bandanas and
soap products distributed to help reinforce the
hand hygiene message.
Reach:
By the end of 2008, the Mahfooz programme had
reached more than 100,000 households directly.
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