Lifebuoy Way of life - Unilever

Lifebuoy way of life
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LIFEBUOY -
• LAUNCHED IN THE UK IN 1894, Lifebuoy is one of Unilever’s oldest
brands, and has championed a message of health through hygiene for
more than a century
• One of Unilever’s founders, William Lever, launched the Lifebuoy brand
to help bring affordable hygiene to Victorian England at a time when
epidemics of typhoid, smallpox, cholera and diphtheria were a
constant threat.
• Today Lifebuoy products are sold in more than 34 countries in Asia and
Africa, and every second 91 families buy a Lifebuoy product, trusting
the Lifebuoy brand for their family’s health.
• Lifebuoy was the world’s first health soap when it was launched in 1894,
and it is still the world’s no.1 selling germ protection soap today*.
• The Lifebuoy Clinical Trial in 2007/8 demonstrated that by following
the Lifebuoy Way (washing hands at 5 key occasions during the day),
episodes of diarrhoea in target children reduced by 25% and target
children had 40% less days off school due to illness, compared with the
control group.
• Lifebuoy branded hygiene promotion activations, such as Swasthya
Chetna in India, Berbagi Sehat in Indonesia and Germ Fighters in Sri
Lanka have educated over 125 million people about the importance of
handwashing with soap.
Annual Review 2008 - 2009
* ACNielsen Scantrack and Retail Index Skin Cleansing Brand Volume Sales 12 months to August 2009
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