ACHIEVING EXCELLENCEPerformance ExcellenceAn exciting commitment to Performance Excellence overtook the world<strong>of</strong> <strong>Memorial</strong> in <strong>2007</strong>, infusing new thinking and fresh outlooks intoday-to-day operations.The Six Sigma and Lean methodology <strong>of</strong> process improvement havemade an enormous impact on the kind <strong>of</strong> care <strong>Memorial</strong> can give toit’s patients and families, while improving the quality <strong>of</strong> work life forphysicians and employees.<strong>Memorial</strong>’s partnership with General Electric (GE), acompany widely known as one <strong>of</strong> the best managedcompanies in the world, has brought Lean, Six Sigma, theChange Acceleration Process and Work-Out TM to <strong>Memorial</strong>’swell established culture <strong>of</strong> forward thinking innovation.This brave new world began when 21 <strong>Memorial</strong> employees undertookthe daunting task <strong>of</strong> completing GE’s Lean Six Sigma Black Belt andGreen Belt Development Program. At the end <strong>of</strong> the six-month trainingprogram, five Black Belts and 16 Green Belts emerged, ready to takeon the roadblocks and destroy the barriers that keep change andimprovement from happening.Consumer Choice AwardFor the sixth year running,local consumers have named<strong>Memorial</strong> <strong>Hospital</strong> as <strong>South</strong><strong>Bend</strong>’s preferred hospital foroverall quality and image,according to a poll conductedby National Research Corporation (NRC). The <strong>2007</strong>/08 NRCHealthcare Market Guide study surveyed more than 200,000households representing 450,000 consumers in the United States.FierceHealthcare AwardFierceHealthcare named <strong>Memorial</strong> <strong>Hospital</strong><strong>of</strong> <strong>South</strong> <strong>Bend</strong> the Most Innovative AcuteCare <strong>Hospital</strong> in the nation for <strong>2007</strong>.The team cited <strong>Memorial</strong>’s unique R&Dcenter, and it’s courage to establish“innovation” as one <strong>of</strong> its core values.The award also recognizes <strong>Memorial</strong>’spartnerships with organizations outsidehealth care, such as 3M ® , Dupont ® ,Motorola ® and Land’s End ® . <strong>Memorial</strong>’sability to meet it’s goal <strong>of</strong> generating $1million in revenue on innovation projectsalso caught their eye, calling it “a model forothers to follow.”See How We’ve GrownPatients Entered into Trauma Registry:2004 – 8782005 – 8892006 – 983<strong>2007</strong> – 1044A 19% increase from 2004 (when wewere verified as a Level II Trauma Center)to <strong>2007</strong>.Trauma Referrals into <strong>Memorial</strong><strong>Hospital</strong> <strong>of</strong> <strong>South</strong> <strong>Bend</strong>:2004 – 1502005 – 1652006 – 210<strong>2007</strong> – 250An increase <strong>of</strong> 67% from 2004 to <strong>2007</strong>.Trauma Patients Transferred out <strong>of</strong><strong>Memorial</strong> <strong>Hospital</strong> <strong>of</strong> <strong>South</strong> <strong>Bend</strong>:2004 – 302005 – 412006 – 33<strong>2007</strong> – 26A decrease <strong>of</strong> 13% from2004 to <strong>2007</strong>.Jim Bell, R.N. andGisela Kaniewski, R.N.,trauma nurses22 | MEMORIAL HEALTH SYSTEM <strong>2007</strong> ANNUAL REPORT
LEVEL II TRAUMA CARE AT MEMORIALIn <strong>2007</strong>, the American College <strong>of</strong> Surgeons’ (ACS)Committee on Trauma re-verified <strong>Memorial</strong> <strong>Hospital</strong> <strong>of</strong><strong>South</strong> <strong>Bend</strong> as a Level II Trauma Center, just one <strong>of</strong> fourLevel II facilities in the state. Level II Trauma Centers like<strong>Memorial</strong> serve as a lead facility for the region, as theclosest Level I facility is in Indianapolis. “We take thisrole seriously providing education and follow-up to areaproviders and hospitals who rely on our expertise,” saysRobert A. Yount, M.D., neurosurgeon.“We commend <strong>Memorial</strong> <strong>Hospital</strong> <strong>of</strong> <strong>South</strong> <strong>Bend</strong> for itsdemonstrated commitment to provide superior traumacare,” said Frank L. Mitchell III, M.D., MHA, FACS,Chairman <strong>of</strong> the Verification Review Committee.“Comprehensive care from admission to dischargeand beyond is what the <strong>Memorial</strong> Leighton TraumaCenter is all about,” said Scott Thomas, M.D., FACS,medical director <strong>of</strong> <strong>Memorial</strong>’s Trauma Services.“It truly is a network <strong>of</strong> units and specialists comingtogether to provide optimal, timely care to the mostcritically injured patients. Everyone takes greatpride in the role they play in bringing about positiveoutcomes. Recognition <strong>of</strong> our team approach is thereason for the growth <strong>of</strong> our Trauma Center.”The Level II verification is based ondemonstration <strong>of</strong> a well-organized system<strong>of</strong> care that covers the spectrum fromprevention education to pre-hospitalemergency care, acute care, effectivediagnosis, treatment and rehabilitation.The system requires a multi-disciplinary hospitalteam <strong>of</strong> board-certified physician specialists, nurses,clinicians and support staff, all equipped with themost effective diagnostic and treatment resources.“As a Level II Trauma Center, there’s a sequence <strong>of</strong>events that automatically occurs with each traumapatient. It gives us a more structured approach whena patient comes in,” said Keith Sherry, M.D., FACEP,<strong>Memorial</strong> <strong>Hospital</strong> EMS medical director. “Instead <strong>of</strong>reinventing the process for each new case, we alreadyhave a system in place.”“Minutes count,” says Dr. Thomas. “Saving Lives is areality in the trauma program, not just a slogan.”Prevention is Always the Best MedicineThere’s more to a great trauma program thantreating those needing critical care. To be a truesteward <strong>of</strong> health in the community, the best traumateams place a strong emphasis on preventingtrauma in the first place. For years, <strong>Memorial</strong> hasbeen recognized as much for its work in injuryprevention as for its clinical services.<strong>Memorial</strong> Trauma Services and HealthWorks! Kids’Museum have worked together to bring multipleinjury prevention programs to area youth. During<strong>2007</strong>, more than 38,000 youth and adults havelearned how to stay safe.These programs include: American Trauma Society’s“Trauma Roo,” “Trauma Nurses Talk Tough,” “ThinkFirst” and “Crazy Cranium” camp specifically<strong>of</strong>fered at HealthWorks! Along with HealthWorks!Kids’ Museum, Trauma Services participatesin multiple community safety fairs <strong>of</strong>feringdemonstrations on seat belt safety, Poison Control,and other health and safety issues.<strong>Memorial</strong> <strong>Hospital</strong> is the lead agency for SafeKids <strong>of</strong> St. Joseph County, part <strong>of</strong> a worldwideorganization that focuses on preventing injuriesfor youth ages 0 – 14.The <strong>Memorial</strong> Trauma Team will continue toreach out to provide innovative programmingfor youth and adults in our community.Robert A. Yount, M.D., neurosurgeonKeith H. Sherry, M.D., EMS medical director