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It's about accurate seed placement - Kuhn North America

It's about accurate seed placement - Kuhn North America

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top<br />

USER<br />

SURVEY<br />

It‘s <strong>about</strong> <strong>accurate</strong><br />

<strong>seed</strong> <strong>placement</strong><br />

topagrar conducted a survey among more than 600<br />

drill owners, asking them to assess their machines.<br />

These are the findings: lift requirement is high on<br />

many machines, <strong>seed</strong> <strong>placement</strong> is not <strong>accurate</strong> on<br />

some and build quality could be better on others.<br />

Although universal drills are becoming<br />

more popular, the traditional<br />

mounted designs continue to sell<br />

most successfully. Mounted on a power<br />

harrow or another cultivation unit, they<br />

make for compact units; and if fitted with<br />

disc coulters, they deliver good results in<br />

min-till conditions.<br />

Our survey focused on 3m and 4m drills,<br />

on which a sufficient number of questionnaires<br />

were returned for Accord, Amazone,<br />

Gaspardo, <strong>Kuhn</strong>, Lemken, Pöttinger<br />

and Rabe. The response rate for some<br />

makes was so high that we were able to<br />

differentiate the assessments by model.<br />

Before we discuss the details, we look at<br />

the general strengths and weaknesses of<br />

the various makes.<br />

The best parameter to measure customer<br />

satisfaction is the percentage of machine<br />

owners who would buy their machine<br />

again without reservation (see table 2).<br />

The front-runner in the survey for this category<br />

is Lemken, who captured a share<br />

of 91% of satisfied users who would buy<br />

the machine again. One explanation for<br />

this extremely good result is the machines’<br />

sturdiness and fail-safe operation. Table 4<br />

shows that on average these machines<br />

needed repair only twice every 500 hec-<br />

tares. The make also earned a good mark<br />

(1.5) for quality of build and secured the<br />

number one position in aftersales and<br />

parts supply (see table 3).<br />

Further key factors in a purchase decision<br />

are advice and the local dealership. 57%<br />

and 65% of Lemken users said that these<br />

two factors were critical in their purchase<br />

decision (see table 5). The premium prices<br />

for these machines, however, tend to put<br />

buyers off.<br />

<strong>Kuhn</strong> received similar assessments and on<br />

top, its failure rate of 1.5 repairs per 500<br />

hectares is somewhat less again than its<br />

competitors. Quality of build, too, was rated<br />

slightly better (1.4) although we need<br />

to mention that these machines are more<br />

recent models that have “clocked” less<br />

acreage. Again, advice and service are key<br />

factors in the purchase decision. Selling at<br />

slightly lower prices than Lemken, the<br />

price is a critical selling point for <strong>Kuhn</strong><br />

machines.

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