It's about accurate seed placement - Kuhn North America
It's about accurate seed placement - Kuhn North America
It's about accurate seed placement - Kuhn North America
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top<br />
USER<br />
SURVEY<br />
It‘s <strong>about</strong> <strong>accurate</strong><br />
<strong>seed</strong> <strong>placement</strong><br />
topagrar conducted a survey among more than 600<br />
drill owners, asking them to assess their machines.<br />
These are the findings: lift requirement is high on<br />
many machines, <strong>seed</strong> <strong>placement</strong> is not <strong>accurate</strong> on<br />
some and build quality could be better on others.<br />
Although universal drills are becoming<br />
more popular, the traditional<br />
mounted designs continue to sell<br />
most successfully. Mounted on a power<br />
harrow or another cultivation unit, they<br />
make for compact units; and if fitted with<br />
disc coulters, they deliver good results in<br />
min-till conditions.<br />
Our survey focused on 3m and 4m drills,<br />
on which a sufficient number of questionnaires<br />
were returned for Accord, Amazone,<br />
Gaspardo, <strong>Kuhn</strong>, Lemken, Pöttinger<br />
and Rabe. The response rate for some<br />
makes was so high that we were able to<br />
differentiate the assessments by model.<br />
Before we discuss the details, we look at<br />
the general strengths and weaknesses of<br />
the various makes.<br />
The best parameter to measure customer<br />
satisfaction is the percentage of machine<br />
owners who would buy their machine<br />
again without reservation (see table 2).<br />
The front-runner in the survey for this category<br />
is Lemken, who captured a share<br />
of 91% of satisfied users who would buy<br />
the machine again. One explanation for<br />
this extremely good result is the machines’<br />
sturdiness and fail-safe operation. Table 4<br />
shows that on average these machines<br />
needed repair only twice every 500 hec-<br />
tares. The make also earned a good mark<br />
(1.5) for quality of build and secured the<br />
number one position in aftersales and<br />
parts supply (see table 3).<br />
Further key factors in a purchase decision<br />
are advice and the local dealership. 57%<br />
and 65% of Lemken users said that these<br />
two factors were critical in their purchase<br />
decision (see table 5). The premium prices<br />
for these machines, however, tend to put<br />
buyers off.<br />
<strong>Kuhn</strong> received similar assessments and on<br />
top, its failure rate of 1.5 repairs per 500<br />
hectares is somewhat less again than its<br />
competitors. Quality of build, too, was rated<br />
slightly better (1.4) although we need<br />
to mention that these machines are more<br />
recent models that have “clocked” less<br />
acreage. Again, advice and service are key<br />
factors in the purchase decision. Selling at<br />
slightly lower prices than Lemken, the<br />
price is a critical selling point for <strong>Kuhn</strong><br />
machines.