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EXPERIENCE SHARINGSTürk Telekom continues to take part in the success ofTurkish people and to create added value with theirexperiences through the social responsibility projects,sponsorships and education activities being carried out.Books on The Phone Corporate Solutions Turkish Ministry of Health Hedef AllianceBoğaziçi University Technology and Education Laboratoryfor the Visually Impaired (GETEM)Engin YılmazGETEM DirectorWe are carrying out Books on the Phone project together withTürk Telekom. We believe that providing plenty of audio bookswithin the library of GETEM to the visually impaired is importantin terms of eliminating barriers in society.Thanks to this project carried out with Türk Telekom, we tookthe opportunity of reaching many more visually impairedpersons and informing them about the audio books. Since thelaunch of the project, the number of our members has increasedby over 1,000. Also there has been a significant increase in thenumber of volunteer readers who apply to GETEM. Most of all,we assumed the leading role for raising awareness of listeningaudio books by visually impaired persons and similar projects.After Book on The Phone project, we began to serve for muchmore visually impaired people. We maintain and improveour activities in line with their queries, opinions, needs andexpectations. Furthermore, our activities such as organizingbook reading seminars and providing reader trainings forvolunteer readers whose numbers have increased since Bookson The Phone project began, also continue.Until this project, GETEM was an e-library providing service viainternet. However, although there are 400,000 visually impairedpeople in our country, the number of our members was nearly2,500. One of the main reasons for this is that the educationlevel and computer literacy among the visually impaired peopleis not sufficiently high.Türk Telekom’s fixed line telephone network that reaches allacross Turkey reminded us of the potential to include peoplewho are not able to use computers and enabling them to benefitfrom audio books. Since the telephone, unlike the computer, canbe used easily by everyone without the need of serious trainings,visually impaired people are able to access books withouthindrance via Türk Telekom’s wide fixed line telephone networkwhether or not having computers at their homes. For this reasonit is important for us to work with Türk Telekom.How to benefit from Books on The Phone?Books on the Phone Project offers hundreds of audio booksto visually impaired Türk Telekom customers free of chargethrough their home phones by calling 0 800 219 91 91. The visuallyimpaired customers of Türk Telekom have free access to audiobooks with their passwords given to them after registering toGETEM. Books on the Phone Project will only be available throughthe home phones and the users have options including selectingthe book of their choice, resuming the previous session in theirnext call or skipping back and forth between the chapters.Turkish Ministry of Environment and Urban PlanningGeneral Directorate of Land Registry and CadastreLand Registry and Cadastre Information System(TAKBIS)“Thanks to TAKBIS which was put into practice through thesuccessful cooperation with Türk Telekom, the transactionsmade in any of our offices, are recorded in our central databaseand can be viewed instantly in other Turkish land registry office.”Land Registry and Cadastre Offices are the service points inwhich the public is in intense relation with the government. Ournearly 20 million citizens receive service through an average7 million transactions per year. In other words, each yearapproximately 25% of the country’s population benefits fromthe services of land registry and cadastre offices.TAKBIS is one of the major e-government projects that aims toenable the carrying out of all activities via computer system bytransferring land registry and cadastre records into an electronicenvironment throughout Turkey, therefore ensuring efficientfollow up and control of both private and public real assets.For accomplishing this objective, the integration of all LandRegistry Directorates (957 units) and Cadastre Directorates (81units) located all across Turkey into TAKBİS has been achievedthrough the successful activities performed together withTürk Telekom. With the goal of reducing waiting times at LandRegistry Directorates, an appointment system was launchedwhich successfully provides services through Türk Telekom’sCollective SMS infrastructure.The infrastructure of “Precision Positioning System” (Tusaga-Active Project) that will determine the real-time, 24-hourgeographical position, precise to within centimeters, via 142stations throughout Turkey, is being provided by Türk Telekom.By this means, reliable information is being provided to nearly4,000 users who perform measurement in the field.The installation of the 15,000-unit Türk Telekom VirtualExchange system that will be used by all organizations ofthe Directorate of Land Registry and Cadastre successfullycontinues, and our offices are able to communicate betweeneach other through the new system. With this technology, thereis no need to have or manage exchanges in any of our offices,and we have been able to realize this relief thanks to this projectcarried out with Türk Telekom.The internet service used by our organization is also provided byTTNET A.Ş., a Türk Telekom company, and a trouble-free serviceis being provided.“Thanks to Türk Telekom, we receivereliable and uninterrupted service in suchan important field as health.”Şimşek MertGeneral Directorate of Health Information SystemsWe receive Data Center rental service from Türk Telekom. Allministerial systems are hosted at the Data Center that we haverented from Türk Telekom. Operations of the Data Center suchas energy and cooling are provided by Türk Telekom instead ofus. Furthermore, the security products (firewall, IPS/IDS, DDosdevices) of our systems are also provided by Türk Telekom. Inaddition, we also receive internet outputs of our systems fromTürk Telekom. All of our strategic systems related to delivery ofhealth services operate thanks to these services.Allianz InsuranceJoint Home Insurance Project Campaign“Through the collaboration with TürkTelekom, the leading company in thefield of telecommunications in Turkey,insurance awareness in Turkish society hasincreased, and recognition of our companyhas improved.”Melda ŞuayipoğluCorporate Insurance DirectorAs Allianz Sigorta A.Ş., we have been carrying out joint the HomeInsurance Project Campaign with Türk Telekom since June 2012.Within the scope of the project, an annual home insurancepolicy Türk Telekom customers are put under TL 5,000 and TL10,000 insurance coverage free of charge against fire, lightning,domestic flooding, explosions, and burglary. Türk Telekompersonal customers are able to benefit from the home insurancewithout entering into any commitments and paying anyadditional fees. The Campaign will continue throughout 2013.Our objective is to enable this collaboration to contribute to ourefforts for attracting new customers to the sector by creatingacceleration in the insurance sector.“Medicines, which are one of the mostsignificant links of the health system,are delivered to the every corner ofour country in the fastest and mostconvenient conditions with help fromthe telecommunications services that wereceive from Türk Telekom.”Bülent DenkdemirHedef Alliance General ManagerWe receive data line service in different connection types andspeed capacities as Metro Ethernet, Frame Relay, and G.SHDSLin addition to fixed line service from Türk Telekom. In this way,our locations, General Directorate, and all other points of ourcompany are able to operate by integrating with each other invoice and data services within the Türk Telekom network.Thanks to these services that we receive from Türk Telekom’smore efficient operation of uninterrupted communicationsand information system infrastructure, which is extremelyimportant for our sector, we ensure the execution of basicbusiness processes such as purchasing, sales and distribution ina more efficient and auditable manner. Furthermore, throughthe uninterrupted contribution that we provide for the generalhealth system, we are able to provide our society with medicines– a highly sensitive matter in terms of health.We prefer Türk Telekom since it is a company that owns thewidest service network and the best-in-field technologicalinfrastructure in our country. A large organization havingcritical sectoral missions such as Hedef Alliance to receiveinfrastructure and service expectations from a company thatoffers well-established and rooted services such as Türk Telekomalso indicates our approach to our technological investments.84TÜRK TELEKOM ANNUAL REPORT 2012