PDF (3,0MB) - Türk Telekom Investor Relations

Corporate Social ResponsibilityTürk Telekom contributes to community life through the“Value to Turkey” social responsibility projects realizedthroughout the country in addition to the investmentsmade in communication and convergence technologies.Türk Telekom, Turkey’s leading company incommunication and convergence technologies,adds value to social life with “Value To Turkey” socialresponsibility projects implemented throughout thecountry, in addition to the investments on technology,infrastructure and human resources.In addition to giant social responsibility projects carriedout nationally such as Books on the Phone, Türk TelekomSchools, Türk Telekom Internet Houses, Türk TelekomSports Clubs and e-Billing Forests, there are also morethan 100 local social responsibility activities organized byTürk Telekom provincial directorates within the scope of“Value To Turkey” project. Türk Telekom received morethan 80 national and international awards during the lastthree years with the social responsibility projects it hasimplemented.Value to TurkeyTürk Telekom, together with over 24,000 Value toTurkey volunteers, continues to generate projects whichadd value to comunity life. Value to Turkey volunteersparticipate in many activities from blood donation towaste medicine collection campaign, from search andrescue team to amateur sports clubs, and from voluntarilybook reading in Books on the Phone Project to toycollection. Value to Turkey volunteers have donated 3,200units of blood and collected 4,000 boxes of medicinethrough the campaigns carried out across Turkey.Books on the PhoneTürk Telekom continues to offer product and serviceoptions to facilitate the lives of disabled customers withthe principle of enabling the entire society to participatein life on equal terms by taking advantage of the facilitiesof communications technologies. Launched at the endof 2011 within this framework, Books on the Phonebecame further widespread in 2012. Through this project,in which Turkey’s first telephone library was broughtto life, visually impaired Türk Telekom customers areoffered 350 audio books all across Turkey. Within thescope of the project, the launched special lines receivedover 220,000 calls while over 2 million minutes of booklistening was realized.Türk Telekom SchoolsTürk Telekom has constructed educational facilities allaround Turkey through Türk Telekom Schools project.The project was implemented by the Ministry of NationalEducation, the Ministry of Transport, and MaritimeAffairs and Communications and involves 76 educationalbuildings.Türk Telekom began to offer scholarships all acrossTurkey beginning with the 2011-2012 academic year.Successful students, who must be attending a TürkTelekom School and come from low-income families,can benefit from scholarship opportunities. Within thisframework, Türk Telekom provided a total of TL 211,200in scholarships to 138 successful students in the 2011-2012academic year.Türk Telekom supports Türk Telekom Schools, one of thelargest social responsibility projects involving educationin Turkey. The company has donated to the schoolsnearly 6,624 pieces of sports equipment valued at TL226,368. Encouraging students by supplying sportsequipment such as track suits, sports bags, footballs,basketballs and volleyballs, Türk Telekom aims tocontribute to the development of students in the field ofsports.Türk Telekom Amateur Sports ClubsIn order to help Turkish youth improve theircommunications skills via sport, Türk Telekom has trainedmore than 30,000 young athletes over 10 years with theinvestments it has made in sports infrastructure. TürkTelekom still supports more than 4,000 athletes in 27branches, from basketball to fencing, and from athleticsto ski and tennis in 40 cities. Among these athletes,there are hundreds of youth elected for the nationalteam, representing Turkey internationally and becominga source of pride with various rankings in internationalcompetitions.Türk Telekom Search and Rescue TeamAll members of Türk Telekom Search & Rescue Team(TTSRT) are Türk Telekom employees who take chargein any natural disaster, accident or other crisis to shareinformation with other civil rescue teams. In 2011, TTSRTvolunteers reached Van during the first hours of theearthquake and rescued a person from the wreckageafter a 32-hour operation. The same team contributedto relief works for five days after a hotel collapsed whenanother earthquake struck.Türk Telekom SponsorshipsTürk Telekom Group aims to carry out sponsorshipsthat bring benefits to society, and the company alsoseeks to support the development of individuals andsociety within the framework of corporate culture in linewith its communications strategies.Türk Telekom sponsors many sectoral, cultural and socialprojects. Among these sponsorships, “CeBIT SynergySummit,” “TRT 34 th International 23 rd April ChildrenFestival” and “Speaking Book Festival” have becomeprominent.CeBIT Bilişim Eurasia – CeBIT Synergy SummitEurasia’s number one information, technology andcommunications platform, CeBIT Bilişim Eurasia bringstogether IT companies within Eurasia as well as allvertical sector companies, public institutions and mediaorganizations using IT in their business.The CeBIT Synergy Summit 2012 attracted 143,728visitors, 1,071 exhibition participants and sponsorcompanies, participants from 23 countries, visitors from93 countries. A total of 4,770 summit participants tookpart in the event which featured Türk Telekom as themain sponsor, a distinguishing honor the company hasearned three times previously.In the summit, products from Avea, TTNET and TürkTelekom were exhibited while a separate area wascreated with the “Biz” concept in the lounge area.Furthermore, in the hall exclusively used for TürkTelekom, presentations which drew intense interest ofsummit participants were organized in conjunction withcollaborator companies over the course of three daysunder the name of “BuluTT Days.”TRT 34 th International 23 rd April Children’s FestivalTürk Telekom became the main sponsor of 34 thInternational 23 rd April Children’s Festival for the fifthtime. The festival took place in Konya in 2012 with theparticipation of children from Konya and all around theworld. The garden of the Mevlana Culture Center wastransformed into a game and living space and presentedto visitors with a “Children’s Concept” over the course of10 days.Speaking Book FestivalThe Fifth Speaking Book Festival organized within thescope of the “Turkey is reading” project and under theauspices of the Presidency of the Republic of Turkeytook place in Izmir. The organization was enriched in2012 with the participation of prominent names of Turkeyand through activities such as concerts and exhibitsencouraging people from every walk of life to read.80TÜRK TELEKOM ANNUAL REPORT 2012