PDF (3,0MB) - Türk Telekom Investor Relations

Türk Telekom Group Companiesmobile network operator to another within the scope ofprojects launched in April in cooperation with Bakcelland Azerfon, the second-largest and third-largest GSMoperators in Azerbaijan, respectively. In addition, Argelasold to Bakcell the Prepaid Probe product which detectssignals between prepaid networks and helps to monitorperformance.The technology and R&D Company of Türk TelekomGroup, Argela exports its home made productsbyenriching with the experiences in Türk Telekom andTTNET. Providing infrastructures and applications suchas Wiro, Wirofon, Videofon, Tivibu and more in Turkey,Argela has finalized the installation of Argela ITV productfamily which operates in the infrastructure of Tivibu inOmantel, the largest fixed and mobile operator of Oman.Furthermore, Argela developed Twinchat, a tailor-made3-D avatar production and personalization application forsmart phones and tablets.Argela is active in Dubai through its 50% controlledsubsidiary, IVEA Software Solutions FZLLC, and in theUSA with its wholly-owned subsidiary, Argela USA, Inc.Though Argela’s top priority markets are located in theCommonwealth of Independent States countries, theMiddle East and North Africa, the Company also hascustomers in South Africa and southeast Europe.SOBEEHaving joined Türk Telekom Group in 2009, SOBEE isa company developing 3D, interactive and multiplayergames. SOBEE also works on real location modeling andsimulation and has made ground-breaking achievementsin this area. The games developed by SOBEE reachhundreds of thousands of people in Turkey and acrossthe world.The global market has an economic size about USD 70billion; this figure is projected to rise to USD 100 billionincluding all participants in the market. While PC box andconsole games market reaching USD 40 billion, the onlineand social games market exceeds USD 20 billion. Todaythe Turkish game market, including all of its sub-sectors,has an economic size of about USD 150-200 million andhas significant growth potential. In Turkey, 70% of PCusers, or nearly 20 million people, prefer to play games.Accordingly, SOBEE aims to become a local companydeveloping games and services suitable to the country’sculture and social dynamics but with universal values.As of 2012, within the scope of the cooperation thatcombines SOBEE’s game knowledge and experience withTTNET’s power to reach millions, new SOBEE games havebeen offered to many users on TTNET’s digital gameplatform, Playstore.One of SOBEE’s prominent projects is IstanbulKıyamet Vakti (“Armageddon in Istanbul”), which is a3D multiplayer game currently online with hundredsof thousands of players and in the process of beingdeveloped further. As Turkey’s first MMORPG (MassivelyMultiplayer Online Role Playing Game), Istanbul KıyametVakti was featured in a documentary by the DiscoveryChannel and reached over 700,000 registered users in2012.Launched by SOBEE in November 2009, I CAN FOOTBALLis the world’s first 11-on-11 soccer game and has reachedover 1 million users in Turkey in a short span of time.Launched by SOBEE in 2011, SüperCan is the first childsuperhero of Turkey; the SüperCan 2 version launched in2012.Developed by SOBEE in 2011, the 1 Man 1 Team gameoffers a team manager experience, from transfer tocompetitor analysis, from training program to the profitand loss statement, and from stadium management toemployee management. The game has been brought intouse in 2012 and studies are under way for developing thegame to cover other countries and languages.SEBİTSebit’s roots go back to research and development (R&D)labs established in TÜBİTAK in 1988. Building on 25years of experience in its field, Sebit offers national andinternational education solutions that meet individual needsand provide social benefits. Having developed numerouseducation solutions since its inception, Sebit has surged topre-eminence not only in Turkey but also internationally.Sebit’s most popular cross-border education solution,Vitamin, is an education support service accessible online.Designed with advanced visuals, Vitamin features lessonsin various subjects, interactive exercises, experimentsand maps, as well as tests prepared with advancedmeasurement/assessment methods. Vitamin is compatiblewith the curriculum of the Ministry of National Education,and its target audience is not only parents, students, andteachers from elementary schools and high schools butalso school principals.By the end of 2012, the website, www.vitaminegitim.com,attracted 3 million individual users and a monthly averageof over 50 million page views. Vitamin Vittrin, whichincludes more than 60 education packages, is the firsteducational application store in which Vitamin memberscan subscribe to every kind of educational resource andapplication they need.Today, Vitamin is used in six countries: Turkey, USA,Malaysia, Saudi Arabia, China and Mexico. In the nearfuture, it will be integrated into the education systems ofSouth American countries such as Argentina and Brazil,and of the Middle East, such as Egypt. Vitamin has a strongreputation in the US market.Another professional development and sharing platformof Vitamin, Vitamin Öğretmen (“Teacher”) Portal wasdeveloped for teachers in elementary schools and juniorhigh schools. The portal brings together academicians andteachers via live training seminars organized through virtualinteractive classes and teachers can access live broadcastsof symposia and other events with just a simple click.Sebit develops cloud based solutions using tablet PCs ininteractive education with its R&D activities. Not only doesthe company support the Fatih Project, one of the largesteducation transformation projects of the world, but it alsoaims to provide solutions for developing the private schoolmarket and to expand its market by utilizing these in othercountries of the world.One of the most important results of these R&D activitieswas the educational search engine launched atwww.egitim.com address in the fourth quarter of 2012. Asafe service, by which students and teachers can searchcontents related to education and sort the results basedon various criteria such as grade level, type of content, andmore, egitim.com is a first in Turkey. Furthermore, it hasbecome a portal that will be a pioneer in the world.Sebit adds a new dimension to education by reachingabout 2 million users in Turkey and six countries indifferent continents with Vitamin, and about 300,000users in over 500 schools across the USA with AdaptiveCurriculum.Prepared in Turkey in English, Adaptive Curriculum hasbeen modified for the different curricula of various USstates. The powerful math and science content of AdaptiveCurriculum has been launched onto the market in WindowsStores with VBooks developed with a brand new approach.VBook can be defined as a self-creating new generationeBook application offering a customizable learningexperience. Thanks to the contents developed for Windows8, the applications can be purchased separately based onneeds.Sebit’s adult training service is ProG, a personaldevelopment portal. This platform deploys remote trainingand Internet technologies to deliver comprehensiveand certified seminars at very attractive prices toundergraduates, new graduates, young professionals andhobby enthusiasts.66TÜRK TELEKOM ANNUAL REPORT 2012