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PDF (3,0MB) - Türk Telekom Investor Relations

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Message from CEO-GeneralManager Türk <strong>Telekom</strong>Türk <strong>Telekom</strong>, Turkey’s leading communication andconvergence technologies group, carried on to createvalue for the economy by continuing its investments allacross Turkey.While Türk <strong>Telekom</strong>’s fixedline segment investmentsreached TL 1.6 billionin 2012, the number ofbroadband internet linesexceeded 7 million.As the leading communication and convergencecompany in Turkey, we left behind a year that wecontinued creating value for our customers, stakeholdersand the economy, and investing strategically to serve tothe purpose of Turkey’s being the communication leaderin the region.In 2012 our investment on Türk <strong>Telekom</strong> fixed sidereached 1.6 billion TL. By further improving ourbroadband infrastructure and service quality welaunched FTTB/FTTH fiber internet service. We continuedour investments all over the country and coveredapproximately 2 million homes. As a result of our effortsto increase internet penetration in our country, thenumber of broadband internet lines exceeded 7 million.Thanks to our fiber investments, we not only offeredhigher capacity and speed to internet and data usersbut also increased the penetration of technologiessuch as internet-based TV, data center and cloudsolutions. By this way, we helped our thousands ofcorporate customers differentiate from competitionwith our solutions and industrial applications tailored forenterprises at all sizes.We continued offering value added services to ourmillions of customers on fixed side and attractive voicepackages which include free calls from 7 pm to 7 am. Inaddition, we cooperated with Turkey’s leading brandsand launched home phone associated campaigns whichcontribute in family budget. With our device campaignswhich bring new generation technologies to ourcustomers, we focused on increasing innovative devicepenetration.Under the scope of Fatih project which aims to offerhardware and software infrastructure, educationcontent and effective use of information technologies atthousands of schools in Turkey, we were awarded intraschoolinfrastructure tenders in two of three regions.With our infrastructure investments, we will work for theuse of modern technology and communication tools ineducating young people.Beside the commercial activities we run with customersatisfaction principle and awareness to create valuefor Turkey, we, as a good corporate citizen, developsocial responsibility projects touching the social life.We continue adding value to the social life throughour “Value to Turkey, Worth to Turkey” projects whichare implemented all over the country. With TelephoneLibrary project we developed with the BosphorusUniversity we increasingly contribute in the future andvision of the visually impaired people. I am pleased alsofor the fact that Türk <strong>Telekom</strong> employees joined theproject as volunteer readers. As Türk <strong>Telekom</strong> familywe continued contributing in employment in everycity in Turkey and joined hundreds of engineers to ourfamily.We lead our industry also in environmental sustainability.In this scope, we transform our office practices and workprocesses according to the sustainability principles toleave a better world to next generations. Since 2010, wedo reporting to CDP (Carbon Disclosure Project). In theevaluation made among the ISE 100 companies who doreporting to CDP, Türk <strong>Telekom</strong> was among the top 5best reporting companies in terms of methodology andtransparency. We are the first and only company in thetelecommunication sector who do regular reporting toCDP for the last 3 years.Thanks to all these achievements, we had the honour ofbeing the most valuable brand in Turkey for the fourthtime in a row at Turkey’s Most Valuable Brands researchconducted by Brand Finance, international brand ratingorganization.Our strategy for 2013 is a 3D strategy: digitaltransformation through life easing digital solutions;contribution in establishment of fully digital cities withapplications and solutions run with the state-of-the-artinfrastructures. In order to support this transformation,we target to have sustainable investment and technologyeco-system. With the aim of offering excellent Türk<strong>Telekom</strong> experience to our customers, we havemore effective and productive work processes andorganizational structuring. By this way we will continuebeing the most correct address to carry our customers tothe future with fully integrated solutions.With the power of our strong brand, convergenceproducts and team spirit we will continue improvingthe services and adding more value to our customers in2013. We will continue working with the aim of easing thelives of our customers, business partners and all otherstakeholders.Tahsin YILMAZTürk <strong>Telekom</strong> CEO - General Manager42TÜRK TELEKOM ANNUAL REPORT 2012

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