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AwardsMost Valuable BrandAccording to 2012 results of Turkey’s Most ValuableBrands survey organized by international brand ratingagency, Brand Finance, Türk <strong>Telekom</strong> was for the fourthtime recognized as Turkey’s most valuable brand, worth$2.39 billion.Corporate Social Responsibility AwardsThree awards for the Books on the Phone ProjectThe Telephone Library Project developed with thecooperation of Türk <strong>Telekom</strong> and Boğaziçi UniversityTechnology and Education Laboratory for the VisuallyImpaired (GETEM), received many awards both in theinternational arena and in Turkey in 2012.• The Books on the Phone, while ranking among themost successful 100 national champions from among 18Europe countries at the 2012 European Business Awards(EBA) evaluating innovativeness, business perfectionand business continuity criteria, became the nationalchampion in the category of “Environment and CorporateSustainability.”• The Books on the Phone won the “Human Rights Award”from the Corporate Social Responsibility Marketplaceorganized by Turkey Corporate Social ResponsibilityAssociation with a “Socially Responsible Enterprises in100th Anniversary of the Establishment of the Republic”theme. Many international and national corporationsparticipated.• The Books on the Phone won grand prize in the categoryof “Best Content” at the 2012 World CommunicationAwards which recognize the world’s best participants inthe field of communication and telecommunication.Golden Globe for Nature-Friendly Communication ProjectTürk <strong>Telekom</strong> won a Golden Globe in the e-EnvironmentCategory at the Golden Globe Awards organized byIPRA (International Public <strong>Relations</strong> Association) withthe Nature-Friendly Communication Project to raiseawareness about sustainability.Grand Prize from USA to “Value to Turkey, Worth toTurkey” ProjectTürk <strong>Telekom</strong> was granted grand prize in the categoryof Corporate Social Responsibility at PRNews, one ofthe world’s most important and most recognized awardswith its “Value to Turkey, Worth to Turkey” project whichaims to recognize corporate citizenship by providingaccess to information and technology.<strong>Investor</strong> <strong>Relations</strong> AwardsBest Interactive Annual Report (IR Global Rankings)Türk <strong>Telekom</strong> received “Best Interactive Annual Report”award with its 2011 Annual Report at IR Global Rankings,Best Ranked Companies, which is one of the world’sleading investor relations award programs and in whichover 280 companies from 45 countries participated.Türk <strong>Telekom</strong> also ranked as the best of Europe in thecategory of Disclosure of Financial and Operational Data.The ranking was the result of a technical evaluation by ateam of leading experts and based on IR Global Rankingscriteria, one of the most comprehensive and prestigiousranking systems in its field, and in consequence of.Best <strong>Investor</strong> <strong>Relations</strong> CEO Award, Thomson ReutersExtel SurveyTürk <strong>Telekom</strong> ranked first in the “2012 <strong>Investor</strong> <strong>Relations</strong>Survey” organized by Thomson Reuters Extel, one of theworld’s most extensive professional research and surveycompanies in the field of investor relations. The survey isconducted throughout Europe and represents the viewsof more than 14,000 intermediary firms and corporateparticipants.While Türk <strong>Telekom</strong> Group CEO Hakam Kanafani rankedfirst in the category of “Best <strong>Investor</strong> <strong>Relations</strong> CEO ofTurkey,” Türk <strong>Telekom</strong> ranked second in the category of“Best <strong>Investor</strong> <strong>Relations</strong> of Turkey.” Türk <strong>Telekom</strong> CapitalMarkets & <strong>Investor</strong> <strong>Relations</strong> Director Onur Öz rankedsecond in the “Best IR Professional in Turkey” category.In the same category, Emre Çiçek, Eren Öner andFurkan Onat from the Türk <strong>Telekom</strong> <strong>Investor</strong> <strong>Relations</strong>Team ranked within the first six of all investor relationsprofessionals in Turkey.IR Global Rankings featured Turk <strong>Telekom</strong> <strong>Investor</strong><strong>Relations</strong> as cover storyIR Global Rankings (IRGR) magazine featured Türk<strong>Telekom</strong> <strong>Investor</strong> <strong>Relations</strong> in the cover story in theirannual magazine. The article titled “Making a differencein a very pragmatic world - Türk <strong>Telekom</strong>‘s IR Teamshows how to do it” explained the activities of the IRTeam that make a real difference.Internal Communications Awards14 Awards to Türk <strong>Telekom</strong> at the InternationalBusiness AwardsTürk <strong>Telekom</strong> received a total of 14 awards, 13 forin-house projects and one for a corporate socialresponsibility project, at the 2012 International BusinessAwards. Also known as the Stevie Awards, the event drew3,200 candidates from over 50 countries. Türk <strong>Telekom</strong>ranked among the “Best 10 Organizations” thanks to itssuccess achieved by winning two gold, three silver, andnine bronze awards. Awards are given based on the votesof business professionals after evaluation by a jury of300 persons from various countries.The Company’s gold award winning projects were theInternal Communication Directorship’s “Our Friendshipis Forever – Türk <strong>Telekom</strong> Retirees’ Meeting” inthe category of “Best Association Activity” and theManagement Summit Activity Film in the category of“Best Meeting Module.” Silver award winners werethe “Telephone Library Project” in the category of“Communication/PR Campaign of the Year, Türk<strong>Telekom</strong> Internal Communication Team in the categoryof “Communication Team of the Year”, and Türk<strong>Telekom</strong> Management Summit in the category of “BestAwareness/Motivation Activity”. Türk <strong>Telekom</strong> receivednine bronze awards with in-house communicationprojects of the Company.Brandon Hall Excellence in Learning Award to Türk<strong>Telekom</strong> AcademyThe Türk <strong>Telekom</strong> Academy E-ENGLISH Program,developed by the Türk <strong>Telekom</strong> Academy to meet theneeds of its employees in the field of corporate languagedevelopment, was granted a gold award in the categoryof “Best Content” at the Brandon Hall 2012 Excellence inLearning Awards, one of the most prestigious awards inthe education and development sector.22TÜRK TELEKOM ANNUAL REPORT 2012

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