COMPETITIONThe financial services industry is highly competitive and has increasingly become a global industry.There are approximately 9,700 open-end investment funds of varying sizes, and with varying investmentpolicies and objectives, whose shares are offered to the public in the United States, and there areapproximately 54,000 open-end investment funds whose shares are offered to the public outside the UnitedStates. Due to our international presence and varied product mix, it is difficult to assess our market positionrelative to other asset managers on a worldwide basis, but we believe that we are one of the more widelydiversified asset managers based in the United States. We believe that our equity and fixed-income asset mixcoupled with our global presence will serve our competitive needs well over the long term. We continue tofocus on the performance of our investment products, service to customers and extensive marketing activitiesthrough our strong broker/dealer and other financial institution distribution network as well as with highnet-worth and institutional customers. We believe that performance, diversity of products and customerservice, along with fees and costs, are the primary drivers of competition in the asset management industry.We face strong competition from numerous asset management companies, mutual fund, stockbrokerage and investment banking firms, insurance companies, banks, savings and loan associations andother financial institutions, which offer a wide range of financial and investment management services tothe same institutional accounts, separate accounts, retail investors and high net-worth customers that we areseeking to attract. Over the past decade, a significant number of new asset management firms andinvestment products have been established, increasing competition. Many of our competitors have longstandingand established relationships with broker/dealers and investment adviser customers. Others havefocused on, offer and market specific product lines, which are able to provide strong competition to certainof our asset classes, since we have a broad range of products. Recently, there also has been a trend ofconsolidation in the financial services industry, resulting in stronger competitors, some with greaterfinancial resources and broader distribution channels than our own.We rely largely on intermediaries to distribute and sell our fund shares. We have and continue to pursuesales relationships with all types of intermediaries to broaden our distribution network. We have experiencedincreased costs related to maintaining our distribution channels and we anticipate that this trend will continue.A failure to maintain strong business relationships with the major intermediaries who currently distribute ourproducts may also impair our distribution and sales operations. Any inability to access and successfully sellour products to clients through third-party distribution channels could have a negative effect on our level ofassets under management, related revenues and overall business and financial condition.We maintain an Internet platform to compete with rapidly developing and evolving technologycapabilities. However, technology is subject to rapid change and we cannot guarantee that our competitorsmay not implement more advanced Internet platforms for their products, which could affect our business.We believe that we are well positioned to deal with changes in marketing trends as a result of ouralready extensive advertising activities and broad based marketplace recognition. We conduct advertisingand promotional campaigns through various media sources to promote brand recognition. We advertise inmajor financial publications, as well as on radio, television and the Internet to promote brand namerecognition and to assist our distribution network. Such activities include purchasing network and cableprogramming, sponsorship of sporting events, and extensive newspaper and magazine advertising.Diverse and strong competition affects the banking/finance segment of our business as well, and limitsthe fees that can be charged for our services. For example, in our banking/finance segment we compete withmany types of institutions for consumer loans, including the finance subsidiaries of large automobilemanufacturers, which offer special incentives, including no-interest loans, from time to time to stimulateautomobile sales. These product offerings by our competitors limit the interest rates that we can charge onconsumer loans.22
INTELLECTUAL PROPERTYWe have used, registered, and/or applied to register certain trademarks, service marks and trade namesto distinguish our sponsored investment products and services from those of our competitors in the UnitedStates and in other countries and jurisdictions, including, but not limited to, Franklin ® , Templeton ® , MutualSeries ® , Bissett ® , Fiduciary and Darby ® . Our trademarks, service marks and trade names are important tous and, accordingly, we enforce our trademark, service mark and trade name rights. The Franklin TempletonInvestments ® brand has been, and continues to be, extremely well received both in our industry and withour clients, reflecting the fact that our brand, like our business, is based in part on trust and confidence. Ifour brand is harmed, our future business prospects may be adversely affected.EMPLOYEESAs of September 30, 2009, we employed approximately 7,700 employees and operated offices in 31countries. We consider our relations with our employees to be satisfactory.AVAILABLE INFORMATIONFranklin files reports with the SEC, including current and periodic reports, proxy statements and otherinformation filed with or furnished to the SEC from time to time. The public may read and copy any ofthese filings at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549.Information on the operation of the Public Reference Room can be obtained by calling the SEC at1-800-SEC-0330.The SEC also maintains an Internet site that contains reports, proxy and information statements, andother information regarding issuers, including Franklin, who file electronically with the SEC, athttp://www.sec.gov. Additional information about the Company can also be obtained at our website atwww.franklinresources.com under “Investor Relations” on the “Our Company” page. We make availablefree of charge on our website our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, CurrentReports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d)of the Securities Exchange Act of 1934, as amended, as soon as reasonably practicable after weelectronically file such material with, or furnish it to, the SEC.Corporate Governance Guidelines. The Company has adopted Corporate Governance Guidelines. TheCorporate Governance Guidelines are posted on the Company’s website under “Corporate Governance” onthe “Our Company” page and are available in print to any stockholder who requests a copy.Committee Charters. The Company’s Board of Directors has an Audit Committee, CompensationCommittee and Corporate Governance Committee. The Board of Directors has adopted written charters foreach such committee, which are posted on the Company’s website under “Corporate Governance” on the“Our Company” page and are available in print to any stockholder who requests a copy.Item 1A.Risk Factors.Volatility and disruption of the capital and credit markets, and adverse changes in the global economy,may significantly affect our results of operations and may put pressure on our financial results. The capitaland credit markets have experienced substantial volatility and disruption during the past fiscal year.Although global market conditions have shown some stabilization and improvement, the decline in globalmarket conditions has in the past resulted in significant decreases in our assets under management, revenuesand income, and future declines may negatively impact our performance. Such declines have had and mayin the future have an adverse impact on our results of operations. Even if legislative or regulatory initiatives23
- Page 1 and 2: G A I N F R O M O U R P E R S P E C
- Page 3 and 4: Letter to StockholdersGregory E. Jo
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CONSOLIDATED STATEMENTS OF CASH FLO
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Fair Value Measurements. The Compan
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Company held interest-rate swap agr
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not performed. If the carrying valu
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Accumulated Other Comprehensive Inc
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acquisition cost was allocated to t
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FHLB borrowings and amounts availab
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The Company recognized other-than-t
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The changes in Level 3 assets measu
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Changes in the allowance for loan l
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Company sold retained subordinated
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Certain of the goodwill and intangi
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At September 30, 2009, maturities o
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The components of the net deferred
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At September 30, 2009, the banking/
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Total assets under management of in
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Stock OptionsThe following table su
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The following tables summarize info
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Operating revenues of the banking/f
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minimum Tier 1 and Total risk-based
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PART IIIItem 10. Directors, Executi
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Item 15.(a)(1)(a)(2)(a)(3)PART IVEx
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Exhibit No.Description10.17 Represe
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Exhibit No.Description12 Computatio
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Exhibit No.DescriptionEXHIBIT INDEX
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Exhibit No.Description10.22 Amendme
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(dollars in thousands)COMPUTATION O
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NameState or Nation ofIncorporation
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CONSENT OF INDEPENDENT REGISTERED P
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EXHIBIT 31.2CERTIFICATIONI, Kenneth
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CERTIFICATION PURSUANT TO 18 U.S.C.
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One Franklin ParkwaySan Mateo, CA 9