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Educational - Ozean Publications

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QUALITYEuropean Journal of <strong>Educational</strong> Studies 2(2), 2010more than male students. The results concerning programme image is similar. Female students don‟t thinkthat their schools are prominent with a particular programme.Parents‟ gender also causes difference in image perception. As for the perceived general image of theschools, male parents perception is lower than female parents. Gender causes significant difference onlyin quality, infrastructure and social image perceptions. When compared to males, female parents find thequality, infrastructure and social image of the schools better. Wih programme and appearance image, thethoughts of male and female parents are similar.Table 4: T-Test Results Concerning The Perceived Corporate Image Level By Parents‟ GenderImage dimension Gender N x SD t pQuality image Female 76 3.88 0.75 2.558 .01Male 124 3.60 0.77Programme image Female 76 2.91 0.70 1.895 .06Male 124 2.73 0.63Infrastructure image Female 76 3.22 0.81 2.194 .03Male 124 2.95 0.85Appearance image Female 76 3.25 1.14 .275 .78Male 124 3.20 0.99Social image Female 76 3.44 0.81 3.246 .00Male 124 3.06 0.80General image Female 76 3.40 0.60 2.811 .01Male 124 3.15 0.62An ANOVA analysis was carried out to see if perceived image differed according to different schools andthe results yielded that both general school image and image dimensions differ significantly according toschools (Table 5).Table 5: ANOVA Results Concerning The Perceived Corporate Image Levels By SchoolsSchools N x SD Source ofvarianceSum ofSquaresDFMeanSquaresA 32 3.05 0.85 Between groups 20.19 8.00 2.52 4.44 0.00B 29 3.77 0.87 Within groups 258.62 455.00 0.57C 26 3.39 0.64 Total 278.81 463.00D 110 3.73 0.79E 68 3.80 0.69F 73 3.38 0.66G 37 3.56 0.76H 57 3.63 0.81I 32 3.46 0.74Fp71

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