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European Journal of <strong>Educational</strong> Studies 2(2), 2010The factor analysis prodeuced five image dimensions: the quality image, social image, infrastructureimage, appearance image and academic image. The Cronbach‟s Alpha value of the scale was .92 (Table1).The Analysis and Interpretation of The DataIn order to determine the image level of the schools, a mean analysis was carried out. When interpretingmeans, the intervals were taken as 1.00-1.79 “very low”, 1.80-2.59 “low”, 2.60-3.39 “medium”, 3.40-4.19 “high”, 4.20-5.00 “very high”. Other analyses were t-tests to find out if the perceived image differedsignificantly according to being a student or a parent, or gender and an ANOVA analysis to find out ifimage differed according to schools.FINDINGS AND INTERPRETATIONGenerally, among students and parents, the perceived image of private secondary schools was medium( x =3.11).The most positively perceived image dimension was the quality image ( x = 3.58), which is followed byappearance image ( x = 3.12), social image ( x = 3.03), infrastructure and facility image ( x = 2.86), andprogramme image ( x = 2.71). While the quality image was perceived high, social image, infrastructureimage and programme image were perceived medium. Apparently, none of the image dimensions wasperceived very high.T-test results indicated that there is a significantly meaningful difference between students and parents interms of perceived image (Table 2). Perceived image of schools among parents is higher than students,which may be explained by the fact that students are more affected by their school when compared totheir parents and they spend more time at school than their parents. Another factor which explain thisdifference may be the level of expectations in that parents‟ expectations may be less than students.Table 1:The Factor Analysis of the Image Scale, Alpha Reliabilty Values, Means and Standart DeviationValues of the Items and the Image DimensionsItemsMy school has good academic programmes with qualified graduates 3.62 1.09 .762My school prepares students for university and work life 3.51 1.10 .736My school has the responsibility to serve quality service to public 3.69 1.01 .717The teachers in my school are focused on giving quality education 3.93 1.03 .715My school is a qualified school 3.63 1.08 .707The administratives and teachers in my school are experts in their 3.68 0.99 .629fields.My school‟s administration behaves acording to the regulations. 3.65 1.08 .617My school is able to meet all the needs of the students properly. 3.27 1.16 .590My school is known for its teachers famous for their fields. 3.25 1.10 .569The administratives in my school are good at managing my school‟s 3.53 1.03 .443financial resources.Quality image (α=.90) 3.58 0.78xSDFactorsI II III IV V68
European Journal of <strong>Educational</strong> Studies 2(2), 2010The appearance of our school is good. 3.30 1.16 .776My school‟s campus is bigger and more useful than other high 2.96 1.38 .772school‟s.My school facilities are modern 3.12 1.25 .769Appearance image (α=.79) 3.12 1.07My school is known for its „party‟ image. 2.64 1.24 .647My school has good sports teams. 2.64 1.25 .637My school is equal to different political views and ideologies and let 3.24 1.19 .631them exist.My school is known for its democratic attitude. 3.16 1.24 .621My school has an entertainment tradition 2.97 1.28 .619My school has a unique „school spirit‟. 3.42 1.21 .599My school is politically and socially active. 3.15 1.14 .590Social image (α=.81) 3.03 0.83My school‟s infrastructure of technological devices, labs, computers 3.08 1.27 .688and internet access are adequateThe library, music, theatre facilities of my school is pretty good 2.67 1.21 .662My school has adequate sports facilities 2.54 1.40 .645My school is a good substitue for the city life as it offers good clubs, 2.36 1.20 .545cafes, etc.My school offers good housing and accommodation service 3.39 1.12 .534My school offers good alimentary service 3.13 1.19 .383Infrastructure image (α=.75) 2.86 0.83My school is known for its success in equally weighted department 3.08 0.94 .695My school is known for its success in science 3.06 1.01 .639My school is known for its success in sports 2.62 1.15 .623My school is known for its success in fine arts 2.32 1.10 .568My school is known for its success in verbal department 2.49 0.99 .493Programme image (α=.63) 2.71 0.66General image (α=.92) 3.11 0.6169
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