GOLD AWARDS 2013 PATA Gold Awards 2013

PATA Gold Awards 2013The Pacific Asia Travel Association Gold Awards recognises exceptional achievementin a variety of endeavours, acknowledging and rewarding the very best that the AsiaPacific’s travel industry has to offer. The winning projects set industry standards forexcellence and innovation, serving as examples for others to follow.In addition to the 26 Gold Awards, PATA will present up to four Grand Awards for bestof show entries in the following broad categories: Environment, Education & Training,Heritage & Culture and Marketing Campaign.All award recipients will be honoured at the Award Presentation during the 2013PATA Travel Mart in Chengdu, China. They will also be on display at the Mart for alldelegates to enjoy.GOLD AWARDS2013Winning a PATA Gold Award gives a major boost to a company’s marketing and publicrelations profile. The winning entries will be featured in the Mart daily newspaper,PATA Compass magazine and will also enjoy the benefit of gaining internationalmedia exposure as a result of press releases and other news material.All winners receive complimentary copies of the PATA Gold Awards 2013 winners’showcase, a CD-Rom summarising the highlights of each winning entry.Entries will be judged by travel industry experts. The deadline for submissions is April30, 2013. We invite you to review the categories, study the requirements and beginpreparing your entry today.We are proud to announce that, once again, the Macau Government Tourist Office isthe official sponsor of the PATA Gold Awards.General Rules1.2.3.4.5.6.7.Entry details and requirements vary, so please study the awardcategory descriptions carefully.Both PATA member and non-member companies or organisationsare welcomed to submit entries. The Travel Journalism category isopen to all published writers and photographers.All entries must promote PATA-member destinations or PATAmembercompanies or organisations. Entries must have beenimplemented, released or published during the 2012 calendaryear. Programmes and products that were significantly revised in2012 are also eligible.PATA Allied Partner destinations are entitled to participate in theMarketing Campaign Award for Allied Partner category (AP) only.Multiple entries are encouraged, provided that each entry isaccompanied by an entry form and fee.Collateral entered as part of a Marketing Campaign category mayalso be entered for Marketing Media categories but a separateentry fee and entry form must accompany the collateral.IMPORTANT: Please submit entries and representative samplesof supporting material in soft copy only (DOC or PDF files andcommon electronic files low resolution for review only, suchas JPG and MP4). All documents and files must be no larger than2MB, if emailed. In case of multimedia files larger than 2MB, pleasehost them on a server and email the URL for download. Entries forGuidebook category (if they are not readily accessible in electronicformats) may be submitted as hard copies.8. Entry fees in US dollars must accompany each entry and maybe paid by cheque, wire transfer or credit card. Entrants areresponsible for all fees incurred in the shipment of their entries,including customs clearance and duties. PATA is not responsiblefor loss of or damage to entries during shipment.9. All entries become the property of PATA and may be used as casestudies. Hard copy entries will not be returned after judging.Please do not submit irreplaceable items.10. All entries must be in English. Marketing campaigns or marketingmedia in languages other than English are eligible but you mustsubmit full English translations with each entry.11. All winners will receive one plaque. Additional plaques may beordered for an additional fee.12. PATA reserves the right to withhold bestowing awards in anycategory should the quality of a winning entry fall short ofprevious winners in that category.Deadline and NotificationAll entries must be received by PATA head office in Bangkok on or before April 30, 2013. No exceptions or extensions will be made. PATAexecutives will assemble panels of international experts to evaluate the entries.Award recipients will be notified by July 15, 2013 in order that a representative may then arrange to be present to receive the award inSeptember during the 2013 PATA Travel Mart.Transportation and accommodation expenses to attend the award presentation must be borne by the winners. Representatives of the winnerwill receive complimentary passes to attend the award presentation.

PATA Gold Award 2012CultureRamayana Prambanan Ballet:Preserved the Tradition Javanese CulturePT Taman Wisata Candi Borobudur, IndonesiaPATA Gold Award 2012Education and TrainingBanyan Tree Spa AcademyBanyan Tree SpaAD-B Travel Advertisement Broadcast MediaAD-P Travel Advertisement Print MediaEntry Fee: US$50 for PATA members and US$100 for nonmembers and Chapter members1. Please submit entries and representative samples ofsupporting material in soft copy only (DOC or PDF filesand common electronic files low resolution for reviewonly, such as JPG and MP4). All documents and files mustbe no larger than 2MB, if emailed. In case of multimediafiles larger than 2MB, please host them on a server andemail the URL for download.2. A copy of completed entry form. Multiple entries from thesame organisation can be submitted in one entry form.3. A copy of a brief report containing the followinginformation: entry title, synopsis of advertisement(for electronic media), target audience, publicationsor markets the ad was distributed in, productionand placement budget, names and titles of personsresponsible for creating the advertisement.4. Please send all entries in soft copy to Goldawards@PATA.org.Judging Criteria for AD-B: Creativity of Script, Video/Sound Quality, Narration/Writing, Motivational Impact andInformational and Promotional Value.Judging Criteria for AD-P: Layout/Graphic Design,Creativity, Photography, Writing and Informational andPromotional Value.POTravel PosterEntry Fee: US$50 for PATA members and US$100 for nonmembers and Chapter membersEntry Requirements:1. Please submit entries and representative samples ofsupporting material in soft copy only (DOC or PDF filesand common electronic files low resolution for reviewonly, such as JPG and MP4). All documents and files mustbe no larger than 2MB, if emailed. In case of multimediafiles larger than 2MB, please host them on a server andemail the URL for download.2. A copy of completed entry form. Multiple entries from thesame organisation can be submitted in one entry form.3. A copy of poster or posters (a set of posters based on acommon theme may be submitted as one entry, providedit does not include more than four items).4. A copy of a brief report containing the followinginformation: entry title, target audience, distribution,objective, names and titles of persons responsible forcreating the poster.5. Please send all entries in soft copy to Goldawards@PATA.org.Judging Criteria: Layout/Design, Photography, Writing,Informational Value and Promotional ValueVIPromotional Travel VideoEntry Fee: US$50 for PATA members and US$100 for nonmembers and Chapter membersEntry Requirements:1. Please submit entries and representative samples ofsupporting material in soft copy only (DOC or PDF filesand common electronic files low resolution for reviewonly, such as JPG and MP4). All documents and files mustbe no larger than 2MB, if emailed. In case of multimediafiles larger than 2MB, please host them on a server andemail the URL for download.2. A copy of completed entry form. Multiple entries from thesame organisation can be submitted in one entry form.3. A copy of a brief report containing the followinginformation: title of entry, target audience, distribution,production and distribution costs, objectives, names ofproducer and narrator.4. A signed release letter stating that the entrant haspermission from the video owner/producer to enter thevideo for award consideration and to allow the video toremain at PATA Head Office, from where it may be loanedfor promotional purposes on behalf of the entrant.Judging Criteria: Technical Quality, Visual Appeal,Informational Content, Motivational/Promotional Value,Overall Effectiveness.PRPublic Relations CampaignEntry Fee: US$50 for PATA members and US$100 for nonmembers and Chapter membersEntry Requirements:1. Please submit entries and representative samples ofsupporting material in soft copy only (DOC or PDF filesand common electronic files low resolution for reviewonly, such as JPG and MP4). All documents and files mustbe no larger than 2MB, if emailed. In case of multimediafiles larger than 2MB, please host them on a server andemail the URL for download.2. A copy of completed entry form. Multiple entries from thesame organisation can be submitted in one entry form.3. A copy of poster or posters (a set of posters based on acommon theme may be submitted as one entry, providedit does not include more than four items).4. A copy of a brief report containing the followinginformation: entry title, target audience, distribution,objective, names and titles of persons responsible forcreating the poster.5. Please send all entries in soft copy to Goldawards@PATA.org.Judging Criteria: Strategy, Creativity, Presentation (Written),Presentation (Promotional Materials, Graphics), Evaluation,Overall Effectiveness.SMSocial MediaEntry Fee: US$50 for PATA members and US$100 for nonmembers and Chapter membersEntry Requirements:1. Please submit entries and representative samples ofsupporting material in soft copy only (DOC or PDF filesand common electronic files low resolution for reviewonly, such as JPG and MP4). All documents and files mustbe no larger than 2MB, if emailed. In case of multimediafiles larger than 2MB, please host them on a server andemail the URL for download.2. A copy of completed entry form. Multiple entries from thesame organisation can be submitted in one entry form.3. A copy of a brief report containing the followinginformation: title of entry, objectives, date of launch,target audience, number of followers, how to promoteand results/effectiveness.4. Please send all entries in soft copy to Goldawards@PATA.org.Judging Criteria: Informational value, Creativity, Popularity(Number of liked, shared, and retweeted), and overalleffectivenessWSWeb SiteEntry Fee: US$50 for PATA members and US$100 for nonmembers and Chapter membersEntry Requirements:1. Please submit entries and representative samples ofsupporting material in soft copy only (DOC or PDF filesand common electronic files low resolution for reviewonly, such as JPG and MP4). All documents and files mustbe no larger than 2MB, if emailed. In case of multimediafiles larger than 2MB, please host them on a server andemail the URL for download.2. A copy of completed entry form. Multiple entries from thesame organisation can be submitted in one entry form.3. A copy of a brief report containing the followinginformation: title, website address, date of online launch,target audience, frequency of updates, objectives, results(including number of viewers, if available), how the site ispromoted, production and maintenance budgets, namesand titles of persons responsible for creating the website.4. Please send all entries in soft copy to Goldawards@PATA.org.Judging Criteria: Technical Quality, Effectiveness ofHyperlinks/Ease of Access, Creativity/Design, InformationalContent, Promotional Value and Results Generated.ENAward Codes:TJ-DTJ-ITJ-PTJ-GPromotional E-NewsletterEntry Fee: US$50 for PATA members and US$100 for nonmembersEntry Requirements:1. Please submit entries and representative samples ofsupporting material in soft copy only (DOC or PDF filesand common electronic files low resolution for reviewonly, such as JPG and MP4). All documents and files mustbe no larger than 2MB, if emailed. In case of multimediafiles larger than 2MB, please host them on a server andemail the URL for download.2. A copy of completed entry form. Multiple entries from thesame organisation can be submitted in one entry form.3. A copy of a brief report containing the followinginformation: title, target audience, frequency, objectives,results, circulation, production and maintenance budgets,names and titles of persons responsible for creating thee-newsletter.4. Please send all entries in soft copy to Goldawards@PATA.org.Judging Criteria: Technical Quality, Effectiveness ofHyperlinks/Ease of Access, Creativity/Design, InformationalContent, Promotional Value and Results Generated.TRAVEL JOURNALISM AWARDSDestination Article (Consumer audience)Industry Business Article (Travel trade audience)Travel PhotographTravel Guidebook (Hard copy is acceptable – seeEntry Requirements point 4 below)Entry Fees: PATA members – US$30 per article/photograph orUS$60 for three articles/photographs; US$60 per guidebook.Non-members – US$40 per article/photograph or US$90 forthree articles/photographs; US$90 per guidebook.Entry Requirements:1. Please submit entries and representative samples ofsupporting material in soft copy only (DOC or PDF files andcommon electronic files low resolution for review only,such as JPG and MP4). All documents and files must be nolarger than 2MB, if emailed. In case of multimedia files largerthan 2MB, please host them on a server and email the URLfor download.2. A copy of completed entry form. Multiple entries from thesame organisation can be submitted in one entry form.3. Entries submitted by publications or publishingcompanies rather than the individual writer or photographermust include a waiver letter authorising permission for thatperson’s work to be submitted.4. Please send all entries in soft copy to Goldawards@PATA.org. Hard copies of guidebooks are acceptable. Please mailor courier two copies of the guidebook, with the nameand organisation of the sender clearly marked, to Ms ParitaNiemwongse, Unit B1, 28/F, Siam Tower, 989, Rama 1 Rd.Pathumwan Bangkok 10330, Thailand Tel: +662 (0) 658-2000ext 116Judging Criteria for TJ-D: Writing, Informational Value,Motivational ImpactJudging Criteria for TJ-I: Writing, Informational ValueJudging Criteria for TJ-P: Technical Quality, Creativity,Motivational ImpactJudging Criteria for TJ-G: Writing, Informational Value,Motivational Impact, Layout/Design

PATA GRAND AND GOLD AWARD WINNERS 2012PATA Grand Awards 20121. Education and TrainingPassport to SuccessLao National Institute of Tourism and Hospitality,Laos2. Environment7 Greens ConceptTourism Authority of Thailand3. Heritage and CultureHeritance Tea FactoryHeritance Hotels and Resorts,Sri Lanka4. MarketingRugby World Cup 2011 Marketing CampaignTourism New ZealandPATA Gold Awards 20121. MarketingPrimary Government DestinationA Million Experiences to ShareTourism Malaysia2. MarketingSecondary Government DestinationThe White RannTourism Corporation of Gujarat Limited, India3. MarketingAllied Partnerwww.germany.travel:Multilingual website for Destination GermanyGerman National Tourist Board4. MarketingIndustry5th Anniversary IntegratedTravel Trade Marketing CampaignHong Kong Disneyland ResortHong Kong5. EnvironmentEcotourism ProjectOrganic Agriculture Project, Sukhothai AirportTourism Authority of Thailandand Natural Rice Co Ltd Thailand6. EnvironmentCorporate Environmental ProgrammeJetwing SEA - Agreener VisionJetwing Hotels, Sri Lanka7. EnvironmentEducational ProgrammeFrangipani Langkawi Waste Water SystemThe Frangipani langkawi Resort & Spa Malaysia,Malaysia8. Heritage and CultureHeritageBan Na Ton Chan CommunityTourism Authority of Thailand, Thailand9. Heritage and CultureCultureRamayana Prambanan Ballet:Preserved the TraditionJavanese CulturePT Taman Wisata Candi Borobudur, Indonesia10. Education and TrainingBanyan Tree Spa AcademyBanyan Tree Spa11. Marketing MediaConsumer Travel BrochureLuxury EscapadesCox & Kings, India12. Marketing MediaTravel Advertisement Broadcast MediaTouch Korea – Power SpotKorea Tourism Organization, Korea ROK13. Marketing MediaTravel Advertisement Print MediaHong Kong - Asia’s World City Destination ImagePrint Ad CampaignHong Kong Tourism Board, Hong Kong SAR14. Marketing MediaTravel PosterPoster Orang Utan, Diving, Mt Kinabalu,Homestay & Siti Khadijah MarkeMalaysia Tourism Board (Tourism Malaysia)15. Marketing MediaPromotional Travel VideoHong Kong - Asia’s World City Brand VideoHong Kong Tourism Board, Hong Kong SAR16. Marketing MediaPublic Relations CampaignMadame Tussauds Stamps Out the CompetitionMadame Tussauds Hong Kongsupported by Ogilvy Public Relations, Hong KongHong Kong SAR17. Marketing MediaDVD“Naturally Nepal” Once is not EnoughNepal Tourism Board, Nepal18. Marketing MediaWeb site2011 Hong Kong Summer Spectacular Mini siteHong Kong Tourism Board19. Marketing MediaE-NewsletterArt of TravelSita, India20. Travel JournalismDestination ArticleCan this be Paradise? by Peter Jon Lindberg,October 2011Travel + Leisure, USA21. Travel JournalismIndustry Business ArticleBhutan Rolls out the Welcome Matby Arnie Weissmann, October 2011Travel Weekly - USA22. Travel JournalismTravel PhotographCoron Island After Sunset by George TapanMabuhay Magazine, November 2011Eastgate Publishing Corporation, Philippines23. Travel JournalsimTravel GuidebookThe Great Outdoor SeriesHong Kong Tourism Board, Hong Kong SARPATA Gold Award 2012Consumer Travel BrochureLuxury EscapadesCox & Kings, IndiaPATA Gold Award 2012Travel PhotographCoron Island After Sunset by George TapanMabuhay Magazine, November 2011Eastgate Publishing Corporation, PhilippinesPATA Gold Award 2012Travel Advertisement Broadcast MediaTouch Korea – Power SpotKorea Tourism Organization, Korea ROK

PATA Gold Awards 2013NAME OF PERSON SUBMITTING ENTRY: Mr/Miss/MrsNAME OF ORGANISATION:PATA MEMBERPATA MEMBER NUMBER:NON MEMBERADDRESS:TEL: FAX: EMAIL:AWARD CATEGORY AND AWARD CODE:PROJECT TITLE:DATE ENTRY FIRST RELEASED/PUBLISHED:ENTRY FEE:AMOUNT ENCLOSED:US$ (All fees must be in US dollars)PAYMENTCHEQUE/BANK DRAFT made payable to: PACIFIC ASIA TRAVEL ASSOCIATIONCHEQUE NUMBER:Make your cheque/bank draft payable in US dollars. Please note: Payments by cheque/bank draft not drawn on a US Bank are subject to a bank service charge ofUS$35 which should be added to the due amount at the time of payment.American Express MasterCard OthersPayment by Visa card is subjected to a 3% processing fee; a 5% processing fee is applied to payment by other credit cards.Credit card numberSignatureWIRE TRANSFERExpiry datePrint nameWire Transfer date:Include name and PATA Member number and Gold Awards notation with wire transfer:Send wire transfer to: Bank of the West, Swift Code: BWSTUS66, ABA#121100782, 505 Montgomery Street, San Francisco, CA 94111.PATA Account Number: 025155101. Any bank wire charges are the responsibility of the company/organisation/individual sending the wire. Please also fax or e-mailPATA Head office with the date, bank and amount of transfers. Fax: +66(0)2 658-2010.E-mail: goldawards@PATA.org.E-mail entries to: goldawards@PATA.orgMail cheque/bank draft and entries (only where hard copies are acceptable)Ms Parita NiemwongsePacific Asia Travel AssociationUnit B1, 28/F, Siam Tower, 989 Rama 1 RdPathumwan, Bangkok 10330 ThailandTel: +66 (0)2 658-2000 Ext 116Fax: +66 (0)2 658-2010Please mention clearly your name and your organisation

PATA PREMIER PARTNERSW W W . P A T A . o r gPATA PREMIER MEDIA PARTNERSPacific Asia Travel AssociationHead Office28th Floor, Siam Tower989 Rama I Road, PathumwanBangkok 10330, ThailandTel: +66 (0)2 658-2000Fax: +66 (0)2 658-2010Email: patabkk@PATA.orgPATA ChinaBeijing, ChinaTel: +86 (0)10 6500-1397Fax: +86 (0)10 6500-1497Email: China@PATA.orgPATA STRATEGIC PARTNERPATA PREFERRED PARTNERSPATA PacificSydney, AustraliaTel: +61 (0)2 9332-3599Fax: +61 (0)2 9331-6592Email: pacific@PATA.orgsinotechgroupI N T E R A C T I V EPATA ALLIANCE PARTNERSPATA GOLD AWARDS SPONSORPATA_HQPATA_HQ