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UNWTO, 9 July 2008<br />

Mitigation Policies <strong>and</strong> Measures<br />

Each <strong>of</strong> the Alpine Pearls provides its own sustainable mobility options. For example, in<br />

Werfenweng, Austria, guests can utilize a fleet <strong>of</strong> electric vehicles. The ‘Alpine-Flyer’ electric Swiss<br />

bike is available in six <strong>of</strong> the Alpine Pearls. The ‘Alpine Pearl Rail Pass’ is also now available from<br />

OBB in Austria to connect passengers between APA member communities. Arosa (Switzerl<strong>and</strong>)<br />

<strong>and</strong> Werfenweng (Austria) also <strong>of</strong>fer a ‘Neutral-<strong>Climate</strong> Holiday’ package, where the unavoidable<br />

emissions resulting from rail access <strong>and</strong> local transportation are calculated with assistance from<br />

APA <strong>and</strong> <strong>of</strong>fset by emission reduction initiatives in another location. Guests receive a certificate<br />

guaranteeing that their holiday journey is completely climate neutral.<br />

These sustainable mobility projects have been very successful as demonstrated by the changes<br />

in Werfenweng (Austria) since it introduced its car-free resort programme. From 1999 to 2004<br />

Werfenweng has seen:<br />

•<br />

•<br />

•<br />

38% increase in overnight stays in the winter season;<br />

101% increase in overnight stays within the special interest <strong>of</strong>fer ‘holidays from the car’;<br />

31% increase in overnight stays in the summer season;<br />

• increase in train arrivals from 16 to 25%, resulting in the reduction <strong>of</strong> 375 tonnes <strong>of</strong> CO2<br />

per<br />

year;<br />

•<br />

tripling <strong>of</strong> passengers for the Werfenweng ‘Dial-a-ride’ shuttletaxi.<br />

12.1.5 Transport Policies<br />

General policies relevant for tourism transport<br />

There is a general lack <strong>of</strong> tourism transport policies that address the specific issue <strong>of</strong> climate change<br />

(see also IPCC WG 3, which identified the lack <strong>of</strong> political will to address transport emissions as a<br />

major obstacle). Transport policies are <strong>of</strong>ten generic <strong>and</strong> do not distinguish between various travel<br />

motives. For instance, freedom restrictions to travel could be understood as unfair, <strong>and</strong> transport policies<br />

should be designed in a way to consider this in order to be supported by the public. Policies typically<br />

focus on transport security <strong>and</strong> an integration <strong>of</strong> different modes <strong>of</strong> transport into a transport network<br />

with convenient transfers for the tourist. In contrast, destination-based transport policies <strong>of</strong>ten focus on<br />

congestion, parking issues <strong>and</strong> local air pollution.<br />

Transport policies (<strong>and</strong> as part there<strong>of</strong> tourism) <strong>of</strong>ten seek further economic development – <strong>of</strong>ten in<br />

alignment with tourism plans – <strong>and</strong> as a result conflict with environmental policies, in particular those<br />

on climate change.<br />

There are several initiatives at the supranational policy level to make tourism transport more sustainable.<br />

The ‘Bi<strong>of</strong>uels Directive’, for example, is a European Union directive for promoting the use <strong>of</strong> bi<strong>of</strong>uels<br />

in EU transport. The directive entered into force in October 2001, <strong>and</strong> stipulates that national measures<br />

must be taken by countries across the EU aiming at replacing 5.75% <strong>of</strong> all transport fossil fuels with<br />

bi<strong>of</strong>uels by 2010. Currently, petrol <strong>and</strong> diesel specifications are being reviewed in order to lower both<br />

environmental <strong>and</strong> health impact, <strong>and</strong> to take into account the new EU-wide targets on bi<strong>of</strong>uels <strong>and</strong><br />

greenhouse gas emissions reduction. The EU, along with Japan, already has the most stringent fuel<br />

efficiency st<strong>and</strong>ards in the world (more information can be found on EurActiv.com).<br />

Market-based instruments<br />

Fuel use <strong>of</strong> international aviation, together with bunker fuels for shipping, is currently not included under<br />

the Kyoto-protocol <strong>and</strong> in national greenhouse gas inventories, which represents an underestimate <strong>of</strong><br />

155

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