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152 <strong>Climate</strong> <strong>Change</strong> <strong>and</strong> <strong>Tourism</strong> – Responding to Global Challenges<br />

Box 30: East Japan Railway Company 689<br />

The East Japan Railway Company operates over 13,000 rolling stock <strong>and</strong> 1,700 stations, <strong>and</strong><br />

carries 16 million passengers. An annual ‘Sustainability Report’ is produced. The following goals<br />

(established in 1996) were achieved by 2002:<br />

• 20% reduction <strong>of</strong> CO emissions in general business activities;<br />

2<br />

•<br />

•<br />

80% <strong>of</strong> railcars are energy-saving cars, which consume about half the electricity <strong>of</strong><br />

conventional railcars;<br />

15% reduction in energy consumption for train operations in proportion to unit transportation<br />

volume;<br />

• 60% reduction <strong>of</strong> NO emissions at a company-run thermal power plant;<br />

x<br />

• the promotion <strong>of</strong> environmentally friendly driving practices has lowered the instances <strong>of</strong><br />

quick acceleration; this has reduced energy use <strong>and</strong> also accident rates by 38% over three<br />

years;<br />

•<br />

implementation <strong>of</strong> specific environmental conservation activities (including tree planting) on<br />

an annual basis;<br />

• the carbon efficiency <strong>of</strong> JR has improved from 94.5 to 71.5 tonnes <strong>of</strong> CO per billion yen.<br />

2<br />

12.1.3 Modal Shift<br />

As rail <strong>and</strong> coach transport have lower emissions than air <strong>and</strong> car transport (see Figure 12.3), a modal<br />

shift from air <strong>and</strong> car transport to rail <strong>and</strong> coach will help to reduce tourism transport emissions. Up<br />

to distances <strong>of</strong> about 1,500 km, rail <strong>and</strong> coach capture significant shares <strong>of</strong> the markets <strong>and</strong> thus are<br />

to some extend alternatives to air transport. The share <strong>of</strong> rail depends strongly on the rail travel time<br />

excess over the air trip. More than 50% <strong>of</strong> the rail-air market is captured by rail for times <strong>of</strong> up to 2.5<br />

hours. If the rail travel time increases to over 5 hours the share reduces to below 10%. 690 High market<br />

shares can be captured by developing high-speed railway networks implying lower travel times. For<br />

instance, in the EU25, about one third <strong>of</strong> all tourist journeys by air cover less than 1,500 km <strong>and</strong><br />

could theoretically be replaced by rail <strong>and</strong> coach, if high quality infrastructure is <strong>of</strong>fered. This would<br />

correspond to emission reductions (CO 2 ) <strong>of</strong> about 8% <strong>of</strong> all EU tourism transport emissions. However, a<br />

modal shift <strong>of</strong> 100% <strong>of</strong> all air transport trips below 1,500 km one-way is not very likely to happen. Even<br />

10% will require a strong incentive from the sector. This would just reduce emissions by less than 1%.<br />

A 20% shift from car to rail would result in a reduction in CO 2 emissions <strong>of</strong> 4–5%. This would require<br />

the entire EU to achieve the performance <strong>of</strong> the Swiss public transport system. Furthermore this shift has<br />

several other advantages in terms <strong>of</strong> traffic safety, noise, air quality, space use, congestion <strong>and</strong> space for<br />

parking at congested destinations.<br />

Another option for short-haul travel is to shift from jet aircraft to turboprop aircraft. Though the variance<br />

between different regional aircraft types is large, it appears that regional turboprops are significantly<br />

(between 10–60%) more fuel efficient than regional jets. 692<br />

UNWTO, 9 July 2008

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