Doing Business In (Insert Country Name Here) - Department of ...
Doing Business In (Insert Country Name Here) - Department of ... Doing Business In (Insert Country Name Here) - Department of ...
Before signing an agent/distributor agreement, all parties should fully understand theterms and conditions and the relationship to be developed. Many relationships arestrained because insufficient time is invested in developing a full understanding of whatis expected.The Commercial Service and other organizations, such as the American Chamber ofCommerce in Mexico and U.S. state government representative offices, maintain lists ofMexican agents/distributors, manufacturers, Mexican government offices, and privatesector trade organizations. After identifying a suitable agent/distributor, the U.S.exporter is strongly encouraged to conduct a commercial background check on theMexican firm. The U.S. Commercial Service offers an International Company Profilereport that provides background information on a potential business partner.If the product is new to the market, or if the market is extremely competitive, advertisingand other promotional support should be negotiated in detail with your representative.Product and industry knowledge, track record, enthusiasm, and commitment should beweighed heavily. It is suggested that the U.S. exporter schedule annual visits ofMexican personnel to the U.S. company for training. Another factor to consider isfinancing, as the commercial and industrial sectors’ resources are limited due to highinterest rates. Joint venture arrangements should also be investigated to strengthenmarket penetration. Direct marketing and telemarketing are still evolving marketingstrategies, but they are gaining in popularity and scope.Establishing an OfficeReturn to topFor U.S. companies interested in establishing a presence in Mexico, the General Law ofMercantile Organizations (or the Civil Code) regulates many different forms of businessentities. The type of business incorporation that a U.S. company or individual chooses isextremely important as it determines the operations they are allowed to perform inMexico and, among other liabilities, the amount of taxes they pay.Some of the most commonly used types of business classifications are the SociedadAnonima (Corporation) identified with "S.A." at the end of the company name, and theSociedad Anonima de Capital Variable (Corporation with Variable Capital) identified with"S.A. de C.V." One of the advantages of the latter is that the minimum fixed capital canbe changed subsequent to the initial formation.Limited Liability Partnership (Sociedad de Responsabilidad Limitada) identified with "S.de R.L." is similar to a closed corporation in the U.S. and has the option of havingvariable capital (S. de R.L. de C.V.). As this is an organization formed by individuals, ithas similar characteristics to a partnership with the exception of unlimited liability.Civil Partnership (Sociedad Civil) is the most common organization for professionalservice providers. It has no minimum capital requirement and no limit on the number ofpartners, but it is taxable in the same way as a corporation. It is identified with "S.C."Civil Association (Asociación Civil) is the form that charitable or nonprofit organizationsadopt to operate and is identified with "A.C." A foreign company may open a branch(“sucursal”) in Mexico as an alternative to incorporating. A branch can provide rightsand responsibilities similar to a corporation, including tax liability and access to localcourts, but requires the approval of the National Foreign Investment Commission.
FranchisingReturn to topIn 2009 the franchise industry in Mexico grew about 8%; with nearly 1000 franchiseconcepts in the country. The franchise sector is an important source of job creation, selfemployment,and wealth creation, even in difficult economic times. According to theWorld Franchise Council, Mexico is the 7 th leading nation in franchise development.Franchises in Mexico are regulated by Article 142 of the Industrial Property Law andArticle 65 of its Regulations. Franchise agreements must be registered before theMexican Institute of Industrial Property in order to be effective against third parties.In January 2006, an amendment to the Mexican Franchise Regulations (Article 142) waspublished in the Mexican Official Gazette, stating a new definition of franchise,mandating requirements for franchise agreements, and providing new standards for presalefranchise disclosure.Business opportunities for franchises encompass many sectors: food (fast food/casualrestaurants), personal care services, education, and entertainment sectors for children,etc. Franchising in Mexico, as in any other country, requires a long-term commitment.Franchisors must commit human and financial resources, patience and time to maketheir concept succeed in the Mexican market.For more information on franchising in Mexico, please see Chapter 4 of this CountryCommercial Guide: Leading Sectors for U.S. Export and Investment – Franchising.Direct MarketingReturn to topWith the establishment of large international firms in Mexico and their emphasis inadopting similar marketing strategies to those of their international home base – inaddition to more and better educated consumers with higher quality expectations – themarketing services industry has evolved into a more segmented and specialized sectoroffering U.S. companies a complete array of possibilities from which to choose.Today, the choices firms have for promoting their products range from marketingcampaigns through one-to-one contact at point-of-sale displays, to inserts distributed inmonthly bills, to mass exposure through billboards or internet campaigns.Companies in Mexico invested nearly $98 million pesos in marketing services topromote their products and services in 2009, with electronic media and in Point of SalePromotion (POP) as the most important vehicles of promotion:Breakdown of Marketing Tools in Mexico - 2009Publicity (printed & electronic media) 54.1%In-Store Promotions 25.8%Direct Marketing 12.2%Market Research 4.9%Public Relations 2.3%Design 0.7%
- Page 1: Doing Business in Mexico: 2010 Coun
- Page 4 and 5: Return to table of contentsChapter
- Page 8 and 9: In order to satisfy clients’ dema
- Page 10 and 11: egardless of their geographic proxi
- Page 12 and 13: The following companies organize tr
- Page 14 and 15: to create a solid contract that inc
- Page 17 and 18: Web ResourcesReturn to topU.S. Gove
- Page 19 and 20: AgribusinessOverviewReturn to top20
- Page 21 and 22: Automotive Parts and SuppliesOvervi
- Page 23 and 24: ResourcesState of Jalisco Auto-part
- Page 25 and 26: • Corporate training programs in
- Page 27 and 28: excluding large hydroelectric proje
- Page 29 and 30: Environmental SectorOverviewReturn
- Page 31 and 32: Franchising SectorOverviewReturn to
- Page 33 and 34: Hotel and Restaurant EquipmentOverv
- Page 35 and 36: Housing and Construction ServicesOv
- Page 37 and 38: Internet and IT ServicesOverviewRet
- Page 39 and 40: Packaging EquipmentOverviewReturn t
- Page 41 and 42: With this boom in the packaging sec
- Page 43 and 44: • Integrated security solution(co
- Page 45 and 46: CATV: Today 30% of homes have pay-T
- Page 47 and 48: and expanding facilities and servic
- Page 49 and 50: destinations are typically not popu
- Page 51 and 52: The United States’ major agricult
- Page 53 and 54: 5.- Fresh Fruit (apples, pears, gra
- Page 55 and 56: ResourcesReturn to topThe USDA’s
Before signing an agent/distributor agreement, all parties should fully understand theterms and conditions and the relationship to be developed. Many relationships arestrained because insufficient time is invested in developing a full understanding <strong>of</strong> whatis expected.The Commercial Service and other organizations, such as the American Chamber <strong>of</strong>Commerce in Mexico and U.S. state government representative <strong>of</strong>fices, maintain lists <strong>of</strong>Mexican agents/distributors, manufacturers, Mexican government <strong>of</strong>fices, and privatesector trade organizations. After identifying a suitable agent/distributor, the U.S.exporter is strongly encouraged to conduct a commercial background check on theMexican firm. The U.S. Commercial Service <strong>of</strong>fers an <strong>In</strong>ternational Company Pr<strong>of</strong>ilereport that provides background information on a potential business partner.If the product is new to the market, or if the market is extremely competitive, advertisingand other promotional support should be negotiated in detail with your representative.Product and industry knowledge, track record, enthusiasm, and commitment should beweighed heavily. It is suggested that the U.S. exporter schedule annual visits <strong>of</strong>Mexican personnel to the U.S. company for training. Another factor to consider isfinancing, as the commercial and industrial sectors’ resources are limited due to highinterest rates. Joint venture arrangements should also be investigated to strengthenmarket penetration. Direct marketing and telemarketing are still evolving marketingstrategies, but they are gaining in popularity and scope.Establishing an OfficeReturn to topFor U.S. companies interested in establishing a presence in Mexico, the General Law <strong>of</strong>Mercantile Organizations (or the Civil Code) regulates many different forms <strong>of</strong> businessentities. The type <strong>of</strong> business incorporation that a U.S. company or individual chooses isextremely important as it determines the operations they are allowed to perform inMexico and, among other liabilities, the amount <strong>of</strong> taxes they pay.Some <strong>of</strong> the most commonly used types <strong>of</strong> business classifications are the SociedadAnonima (Corporation) identified with "S.A." at the end <strong>of</strong> the company name, and theSociedad Anonima de Capital Variable (Corporation with Variable Capital) identified with"S.A. de C.V." One <strong>of</strong> the advantages <strong>of</strong> the latter is that the minimum fixed capital canbe changed subsequent to the initial formation.Limited Liability Partnership (Sociedad de Responsabilidad Limitada) identified with "S.de R.L." is similar to a closed corporation in the U.S. and has the option <strong>of</strong> havingvariable capital (S. de R.L. de C.V.). As this is an organization formed by individuals, ithas similar characteristics to a partnership with the exception <strong>of</strong> unlimited liability.Civil Partnership (Sociedad Civil) is the most common organization for pr<strong>of</strong>essionalservice providers. It has no minimum capital requirement and no limit on the number <strong>of</strong>partners, but it is taxable in the same way as a corporation. It is identified with "S.C."Civil Association (Asociación Civil) is the form that charitable or nonpr<strong>of</strong>it organizationsadopt to operate and is identified with "A.C." A foreign company may open a branch(“sucursal”) in Mexico as an alternative to incorporating. A branch can provide rightsand responsibilities similar to a corporation, including tax liability and access to localcourts, but requires the approval <strong>of</strong> the National Foreign <strong>In</strong>vestment Commission.